Prime Focus' Namit Malhotra: We Are Looking at the Global Marketplace
Episode Description
Prime Focus contributed 10% of the visual effects of James Cameron's 'Avatar'. Riding on that success, the global visual entertainment services group, which specializes in providing creative and technical services, is spreading its wings further. We have to take advantage of our positioning in India and now the world, says founder and global CEO Namit Malhotra in an interview with India Knowledge@Wharton. 📂 Marketing
Brief Summary
Namit Motra discusses Prime Focus's global growth and the future of 3D cinema technology in filmmaking.
Key points
- Prime Focus: A Global Vision. Namit Motra explains how Prime Focus evolved from an India-centric company to a global player.
- 3D Film Revolution. Motra discusses the impact of 3D technology on the film industry, particularly after Avatar.
- Lessons from a Garage Startup. Motra shares key lessons learned from starting Prime Focus in a garage.
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Episode highlights
- Prime Focus: A Global VisionNamit Motra explains how Prime Focus evolved from an India-centric company to a global player.“We started in '95 and have grown internationally since 2006.”1:19Aug 6, 2010
- 3D Film RevolutionMotra discusses the impact of 3D technology on the film industry, particularly after Avatar.“3D is not a fad; it's the next big transition in filmmaking.”6:04Aug 6, 2010
- Lessons from a Garage StartupMotra shares key lessons learned from starting Prime Focus in a garage.“You learn to fight harder when things aren't working in your favor.”12:27Aug 6, 2010
Tension
30/ 100Low tension
