Outlook for Global Markets: BCG and Knowledge@Wharton

Part 4: Outlook for Global Markets Experts from Wharton and The Boston Consulting Group look at the key challenges and opportunities facing multinationals as the global economy pushes through the downturn and starts moving toward recovery. Companies must adapt innovative strategies, keeping costs low while seeking new sources of growth -- often in countries such as China and India, where demand is still relatively strong. Because prolonged recessions can reshape industry dynamics, the biggest risk that companies face may be their own complacency -- hunkering down and waiting for the storm to pass while others make competitive inroads