Marketing Strategy – What Do Consumers Want in 2024?

In this excerpt from the Ripple Effect podcast, Wharton Professor Cait Lamberton discusses how companies can benefit from focusing on "dignity," a value held by customers worldwide.

EPISODE OVERVIEW Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of the “Meet the Authors” series. Learn more about Lamberton's book: https://whr.tn/4bJGcJR

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

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