Is Dynamic Pricing a Hit?
Episode Description
Despite the customer dislike for dynamic pricing, researchers are finding out that it can be an effective tool for many businesses that do not experience equilibrium when it comes to demand. More: http://knlg.net/29korRy 📂 Finance & Accounting;Management 🏷️ Research
Brief Summary
Wharton professors discuss dynamic pricing for MLB tickets, revealing static pricing can be equally effective and sometimes more profitable.
Key points
- Surprising Findings on Static Pricing. Research reveals that well-chosen static prices can perform just as well as dynamic pricing.
- Dynamic Pricing in Major League Baseball. A discussion on how dynamic pricing affects ticket sales and customer behavior in MLB.
- The Future of Dynamic Pricing. Experts discuss the ongoing evolution of dynamic pricing strategies in sports and entertainment.
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Episode highlights
- Surprising Findings on Static PricingResearch reveals that well-chosen static prices can perform just as well as dynamic pricing.“A well-chosen static price does just as well.”2:13Jul 27, 2016
- Dynamic Pricing in Major League BaseballA discussion on how dynamic pricing affects ticket sales and customer behavior in MLB.“Dynamic pricing isn’t a panacea; it’s about finding the right balance.”2:25Jul 27, 2016
- The Future of Dynamic PricingExperts discuss the ongoing evolution of dynamic pricing strategies in sports and entertainment.“Dynamic pricing is here to stay, as long as companies do it smartly.”15:11Jul 27, 2016
Tension
40/ 100Low tension
