Inside the Marketing Moves Shaping Sprite, McDonald’s, and Dude Wipes

ABOUT THE EPISODE In this episode of the Marketing Matters podcast, Wharton professors and hosts Barbara Kahn and Americus Reed are joined by guest Chris Kelly, senior reporter at Marketing Dive. The discussion covers Sprite’s campaign featuring Jalen Hurts and the return of its "Obey Your Thirst" messaging, McDonald’s re-entry into the chicken wrap space and its ad strategy, the marketing approach behind Dude Wipes, and JCPenney’s back-to-school advertising efforts. Chris Kelly shares insights into the strategy, execution, and branding decisions behind each of these campaigns, as well as how they’re being received by industry insiders.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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