InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever
Episode Description
Just four years after Naveen Tewari founded InMobi, the Bangalore-based company has become the world's second-largest mobile advertising network after Google, delivering ads to 315 million mobile phone users in more than 140 countries. In this interview to India Knowledge@Wharton, Tewari discusses how starting InMobi in emerging markets in the East enabled the company to capture large market shares and facilitated its progress to the more developed markets of the West. đź“‚ Innovation
Brief Summary
Naveen discusses the growth of mobile advertising and its future potential in developing markets and the U.S.
Key points
- The Rise of Mobile Advertising. In 2007, Naveen recognized the explosive potential of mobile phones, starting a journey that led to reaching a billion users globally.
- Global Expansion Strategy. Initially focusing on India, the business quickly expanded to 140 markets, capitalizing on untapped populations.
- Unique Market Opportunities. The lack of competition in developing markets allowed for rapid growth and market capture.
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Episode highlights
- The Rise of Mobile AdvertisingIn 2007, Naveen recognized the explosive potential of mobile phones, starting a journey that led to reaching a billion users globally.“The market in general on mobile phones is just going to explode.”0:48May 27, 2011
- Global Expansion StrategyInitially focusing on India, the business quickly expanded to 140 markets, capitalizing on untapped populations.“We can actually expand this outside of that.”1:12May 27, 2011
- Unique Market OpportunitiesThe lack of competition in developing markets allowed for rapid growth and market capture.“The competition in that market was just non-existent.”3:04May 27, 2011
Tension
40/ 100Low tension
