Ignighter's Adam Sachs: Making an Impact on India's Dating -- and Start-up -- Scene

India wasn't even on Adam Sachs' radar when he and two friends founded Ignighter, a dating site that allows users to organize group dates. But the site quickly attracted the most traffic from India and other Asian countries, where one-on-one dates are still not the norm and young people going out in coed groups is more widely accepted.

Ignighter has now turned its focus to India and recently set up an office there. The site is positioning itself in the middle ground between social networking and matrimonial sites where users, their parents or other relatives log on specifically to search for a future spouse. In an interview with India Knowledge@Wharton, CEO Sachs discussed the company's growth plans and how it is negotiating the ins and outs of navigating India's cultural landscape. 📂 Innovation