How To Turn Online Data Into a Pricing Strategy That Works
Episode Description
Recent Wharton research examines how retailers can use online data to create effective pricing policies. More: http://knlg.net/2iFse5x 📂 Marketing 🏷️ Research
Brief Summary
Ken Moon discusses consumer behavior and effective pricing strategies in retail based on his research with detailed customer data.
Key points
- The Role of Information in Pricing. Ken Moon explores how information affects consumer decision-making and pricing strategies.
- Simplicity in Pricing Policies. Ken discusses how simple pricing strategies can effectively capture consumer value.
- Consumer Welfare and Pricing. The implications of pricing strategies on consumer welfare are examined by Ken.
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Episode highlights
- The Role of Information in PricingKen Moon explores how information affects consumer decision-making and pricing strategies.“Information seems to matter.”2:02Jun 6, 2017
- Simplicity in Pricing PoliciesKen discusses how simple pricing strategies can effectively capture consumer value.“Sometimes very simple policies can be very effective.”3:01Jun 6, 2017
- Consumer Welfare and PricingThe implications of pricing strategies on consumer welfare are examined by Ken.“This pricing can have ripple effects that have positive implications.”6:22Jun 6, 2017
Tension
30/ 100Low tension
