How SET Active Turns Fans Into Brand Insiders
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Episode Description
The best brand advocates are often customers who already love what you make.
Lindsey Carter, Founder and CEO of SET Active, explains how the brand's SET Insider program gives loyal customers behind-the-scenes access and the freedom to share content in their own voice.
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Brief Summary
Brands are turning loyal social media fans into Set Insiders who share rollout content in exchange for behind-the-scenes photos and PR.
Key points
- Fans become set insiders. The brand recruits loyal fans who already talk about it online and love finding Easter eggs. They get behind-the-scenes pictures during the rollout and are free to share them however they want.
- A program catching on. The speaker says the set insider program has taken off, with other brands beginning to adopt the approach.
