How Is AI Changing the Auto Industry? – Wharton Professor John Paul MacDuffie | AI in Focus Series

EPISODE OVERVIEW Wharton professor John Paul MacDuffie joins Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s impact on the auto industry, including the latest frictions between automotive and tech companies, potential for open source software, and more. This interview is part of a special 10-part series called "AI in Focus."

Topics and questions covered: 00:00 - Introductions 0:50 - What is the Program on Vehicle Mobility and Innovation? 3:35 - Understanding Level 4 automation 7:12 - Is AI in automotive a prediction problem? 10:39 - The future of vehicle automation 13:02 - Who wins: legacy automakers or big tech? 16:35 - Analyzing barriers for advanced automation 21:06 - Potential frontiers for AI

SERIES OVERVIEW The artificial intelligence revolution is officially upon us. Hear from host Eric Bradlow, Vice Dean of Analytics at Wharton, as he meets with Wharton faculty experts across a wide range of business domains – from healthcare and neuroscience to sports and the auto industry – to learn how AI will impact these fields moving forward, and what we can do to stay ahead of the curve.

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