How Display Design Impacts What You Buy
Episode Description
New research from Wharton’s Barbara Kahn finds that the way products are displayed affects a shopper’s perception of choice – and, in turn, can impact what and how much they buy. More: http://knlg.net/2fkPxfB 📂 Marketing 🏷️ Research
Brief Summary
Barbara Kahn discusses how store display design affects consumer choice and purchasing behavior.
Key points
- The Power of Perceived Variety. Barbara Kahn discusses how perceived variety influences consumer choices in store displays.
- Horizontal vs. Vertical Displays. Research shows that horizontal displays lead to a perception of greater variety, influencing purchases.
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Episode highlights
- The Power of Perceived VarietyBarbara Kahn discusses how perceived variety influences consumer choices in store displays.“Perceived variety is probably really the key there.”0:40Dec 7, 2016
- Horizontal vs. Vertical DisplaysResearch shows that horizontal displays lead to a perception of greater variety, influencing purchases.“In the horizontal assortment, they chose more different types which resulted in more purchases overall.”3:37Dec 7, 2016
