How AI Is Changing Revenue Strategy

ABOUT THE EPISODE AI can accelerate growth, but it can also accelerate bad decisions.

Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains how AI is changing revenue strategy and why leaders need a holistic view across sales, marketing, product, and finance.

He discusses how companies can evaluate AI investments, measure ROI, and break down silos to make better decisions about growth.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

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