How AI-Generated Influencers Are Shaping the Future of Marketing

This episode of Knowledge at Wharton features Wharton marketing professor Jonah Berger discussing the rise of virtual influencers—AI-generated personas used by brands to market products. The conversation explores how these digital avatars are designed, why companies choose them over human influencers, and what drives their effectiveness. Berger shares insights from his research, highlighting how human-like features and social presence can increase trust and engagement with virtual influencer content. The discussion also touches on evolving consumer perceptions and the future of digital marketing in an AI-driven world.

The Knowledge at Wharton podcast features interviews with Wharton faculty and industry leaders about the business landscape and the impact of their work. Conversations range from the latest research and books by faculty authors, to Leading Diversity at Work with professor Stephanie Creary.

#AIInfluencers #InfluencerMarketing #AIMarketing #FutureOfMarketing #aicontent ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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