Financial Literacy Education: Personal Finance Advice from Wharton Professor Wendy De La Rosa

Wendy De La Rosa, Wharton Marketing Professor, joins Wharton Business Daily host Dan Loney to talk about her research on financial literacy, personal finance education and interventions. She shares that for financial education programs in K-12 schools are best when education is coupled with experiential learning. She also discusses the importance of just in time financial interventions, where the intervention comes up at a time where people can take the action recommended.

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