Dynamic Pricing: Promise and Potential
Episode Description
Wharton operations, information and decisions professor Senthil Veeraraghavan has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers. More: http://knlg.net/1PIU1KV 📂 Management;Marketing 🏷️ Research
Brief Summary
Dynamic pricing strategies enhance consumer experiences and firm revenues in nonprofits and sports teams.
Key points
- Improving Consumer Welfare. Research focuses on adjusting prices to enhance consumer experience and firm revenue.
- Dynamic Pricing Research. Exploring how consumers respond to pricing changes and improving their experience.
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Episode highlights
- Improving Consumer WelfareResearch focuses on adjusting prices to enhance consumer experience and firm revenue.“It's always a question about how you can improve the experience.”4:54Jan 15, 2016
- Dynamic Pricing ResearchExploring how consumers respond to pricing changes and improving their experience.“Consumers respond positively to price adjustments at the same time.”5:12Jan 15, 2016
Tension
45/ 100Some tension
