Diversity at Work: How Managing Diversity Elevates Brands | Americus Reed — Ripple Effect Podcast
Episode Description
EPISODE OVERVIEW Diversity, equity and inclusion has become an important brand for companies, but too many are glossing over the hard work needed to create authentic change. Wharton marketing professor Americus Reed explains what it takes.
Topics and questions covered: 00:00 - Introductions 2:30 - Why is branding important? 6:13 - Are companies committed to DEI? 11:09 - DEI strategies for firm 14:09 - Strategies for companies in crisis 19:00 - Analyzing firm responses to a national crisis
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research — but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
In honor of Juneteenth, the Ripple Effect podcast is showcasing a special series of conversations on equity and opportunity, diving deep into the complex issues of racial inequality, bias, and representation within organizations. This special will be led by guest host Kenneth Shropshire, faculty director of Wharton’s Coalition for Equity and Opportunity.
Learn more at http://whr.tn/rippleeffect
#brand #branding #brandvalues #diversity #dei #marketing ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
Launched in 1999, Knowledge at Wharton offers free access to:
- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox
Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU
Brief Summary
Kenneth Shropshire and Americas discuss branding's role in diversity, equity, and inclusion, emphasizing internal culture and proactive crisis management.
Key points
- Branding as a Meaning System. Branding is more than logos; it's about values and mission.
- The Importance of Internal Work. True branding impact comes from internal culture, not just external announcements.
- Commitment to Diversity. Companies must fully commit to diversity and inclusion, not just pay lip service.
- Responding to Crises. In times of crisis, companies must act quickly and validate concerns.
- Investing in Community. Companies must proactively invest in communities to prevent incidents like George Floyd's.
- Internal vs External Messaging. Effective branding requires both internal alignment and external communication strategies.
Ask about Knowledge at Wharton
Episode highlights
- The Importance of Internal WorkTrue branding impact comes from internal culture, not just external announcements.“The work continues once you make that announcement.”6:26Jun 13, 2023
- Commitment to DiversityCompanies must fully commit to diversity and inclusion, not just pay lip service.“You can't half do this.”12:30Jun 13, 2023
- Responding to CrisesIn times of crisis, companies must act quickly and validate concerns.“The worst thing you could do is stay silent.”17:05Jun 13, 2023
- Investing in CommunityCompanies must proactively invest in communities to prevent incidents like George Floyd's.“You always want to be in a proactive mode of investing in the community.”22:02Jun 13, 2023
- Internal vs External MessagingEffective branding requires both internal alignment and external communication strategies.“It's not just the external message; it's what you do internally as well.”22:40Jun 13, 2023
