Cause and Effect: Do Prescription Drug Ads Really Work?
Episode Description
Drug ads do bring about an increase in the number of prescriptions for that medication, Wharton research finds, but that doesn't necessarily translate into health benefits. More: http://knlg.net/2fkmVmH 📂 Health Care Management;Marketing 🏷️ Research
Brief Summary
Abbe Alpert discusses her research on pharmaceutical advertising's impact on drug utilization and patient compliance.
Key points
- Impact of Pharmaceutical Advertising. Research shows a significant increase in drug utilization due to advertising, with mixed effects on compliance.
- Concerns Over Drug Compliance. Patients who start treatment due to ads may not comply as well, raising health concerns.
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Episode highlights
- Impact of Pharmaceutical AdvertisingResearch shows a significant increase in drug utilization due to advertising, with mixed effects on compliance.“A 10% increase in advertising would increase the rate of drug adherence by about 1-2%.”4:44Jan 4, 2017
- Concerns Over Drug CompliancePatients who start treatment due to ads may not comply as well, raising health concerns.“People who initiate treatment because of advertising are on average less compliant with treatment.”7:09Jan 4, 2017
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