An Outsider's Inside View of Apple
Episode Description
In the days and weeks before the new iPad was announced, the media was rife with rumors about what Apple fans could expect next. But few might know that Apple employees were among those who waited anxiously to find out what their own company had planned. Knowledge@Wharton recently had an opportunity to talk with Adam Lashinsky, a senior editor at Fortune magazine and author of Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, for a rare glimpse into one of the world's most innovative companies. 📂 Technology
Brief Summary
Adam Lashinsky discusses Apple's culture, Tim Cook's leadership, and the impact of internal secrecy on employees.
Key points
- Apple's Transformation Post-Jobs. Apple has not changed much since Steve Jobs' passing, despite public speculation.
- The Secrecy Culture at Apple. Apple's internal secrecy is so intense that employees often don't know what others are working on.
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Episode highlights
- Apple's Transformation Post-JobsApple has not changed much since Steve Jobs' passing, despite public speculation.“I don't believe it for a second these are changes sure but Apple was changing all the time.”2:21Apr 4, 2012
- The Secrecy Culture at AppleApple's internal secrecy is so intense that employees often don't know what others are working on.“It's astounding how little information an Apple employee has.”16:45Apr 4, 2012
Tension
40/ 100Low tension
