A View From Above: Raanan Horowitz, Elbit Systems
Episode Description
An interview from the recent 7th Annual Wharton Aerospace Conference.
Brief Summary
Elbit Systems discusses its global operations, dual-use technologies, and collaborative strategies in defense and aerospace sectors.
Key points
- Elbit's Unique Sales Strategy. Elbit's sales are 80% international, a unique challenge for a global defense company.
- Anticipating Customer Needs. The defense industry is shifting towards hardware products developed before purchase decisions.
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Episode highlights
- Elbit's Unique Sales StrategyElbit's sales are 80% international, a unique challenge for a global defense company.“Elbit actually has the reversed ratio.”1:49Mar 31, 2010
- Anticipating Customer NeedsThe defense industry is shifting towards hardware products developed before purchase decisions.“We have to be very capable, very strong in anticipating their needs.”6:19Mar 31, 2010
Tension
30/ 100Low tension
