A View from Above: Henry Hubschman, president and CEO, GE Commercial Aviation Services
Episode Description
Henry Hubschman, president and CEO of GE Commercial Aviation Services, discusses the impact of the financial crisis on the industry, some of the strategies GE is pursuing in the downturn, how his company differentiates itself from the competition, and the challenges he sees on the horizon. Hubschman offered his views in an interview during the sixth annual Wharton Aerospace Conference held recently in Philadelphia.
Brief Summary
GCASS discusses aviation financing, fuel price impacts, and global operations challenges in the aviation industry.
Key points
- The Impact of Fuel Prices. The aviation industry had to adapt drastically due to rising fuel prices, changing operational models.
- Navigating Industry Downturns. GCASS has faced significant downturns, focusing on operational execution and proactive management.
- Global Expansion Strategy. GCASS is pushing into developing markets, responding to growth opportunities in various regions.
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Episode highlights
- The Impact of Fuel PricesThe aviation industry had to adapt drastically due to rising fuel prices, changing operational models.“Pricing doubled in a period of a few months.”1:49May 1, 2009
- Navigating Industry DownturnsGCASS has faced significant downturns, focusing on operational execution and proactive management.“Our strategy in every downturn is very similar.”3:49May 1, 2009
- Global Expansion StrategyGCASS is pushing into developing markets, responding to growth opportunities in various regions.“We have been pushing more and more into the developing world.”7:05May 1, 2009
Tension
40/ 100Low tension





