A Five-Step Process That Can Help Social Enterprises Succeed
Episode Description
In their e-book titled, The Social Entrepreneur's Playbook, Ian MacMillan, a Wharton management professor, and James Thompson, director of the Wharton Social Enterprise Program, offer specific suggestions to strengthen the effectiveness of social enterprises. In the second of a two-part interview, the authors discuss how two African social enterprises -- one in the chicken feeds business and the other in the sanitation industry -- used a five-step process to maximize the social and business impact of their operations. 📂 ESG
Brief Summary
Social entrepreneurs must understand beneficiaries' perspectives and cultural contexts to create effective solutions, as discussed by Ma and Jim.
