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when did you start to think okay we
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could we could probably scale up here
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and do something good I think it was
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Eric Murray he said come over to my
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house in Cambridge bring some beers and
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we'll have a yarn and we went over there
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with a dozen beers I think he drank
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about 10 of them and in the first 15
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minutes as well he was hoovering big
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dick energy was a term coined for Eric
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Murray like that guy is just the the
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most like upbeat full on energy and it
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was an awesome episode and I was like
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holy [ __ ] if we can get one of our
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greatest ever Olympians to open up like
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that that transcends football and Sport
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this that's going to appeal to everyone
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and it got a bit wider reach than normal
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mostly it just put fuel in our tank
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we're like [ __ ] that was fun who's next