00:00:00
New Zealand is clean and green.
00:00:01
Therefore, the rest of the world, you
00:00:03
know, must think we are. Well, the
00:00:04
reality is we're not as clean and green
00:00:05
as we would like to be. It's a risky
00:00:07
thing. Even if even if it were true, uh,
00:00:09
you know, you have one small food crisis
00:00:11
or issue or or or something and suddenly
00:00:13
your whole reputation is is broken
00:00:15
>> because it was the whole 100% pure
00:00:16
campaign, which leaves no margin of
00:00:18
error.
00:00:18
>> No, no, exactly. I often joke I mean,
00:00:20
it's still a good campaign and it does a
00:00:21
good job for the tourism, but I say the
00:00:23
problem with it is it's not 100% true.
00:00:25
Um, and it's not 100% everything we do.
00:00:27
So like it's even if it were 100% true,
00:00:30
it's not showing you innovation and
00:00:31
investment and you know education
00:00:33
opportunities. It's just showing you a
00:00:35
beautiful mountain which is great and
00:00:37
that gets tourists here. So it does a
00:00:39
fantastic job from a tourism point of
00:00:40
view but is a bit lacking in other
00:00:41
areas. Yeah.
00:00:42
>> But if the if the campaign had have been
00:00:44
like 85% pure New Zealand that would
00:00:46
have felt like a poster in Murray
00:00:48
Murray's office.
00:00:49
>> We make those sort of Yeah, we realize
00:00:51
that quite often you can't say something
00:00:52
like 85 and a half% pure.