How Cecilia Robinson Built My Food Bag While Battling Heartbreak

Cecilia Robinson is a true powerhouse in New Zealand business.

She’s the founder of some of this country’s most well-known and loved companies, including Au Pair Link, My Food Bag, and more recently, Tend, a healthcare platform she started with her husband James where their goal is to make Kiwis the healthiest people in the world.

She’s been named New Zealand's Young Entrepreneur of the Year, NEXT Businesswoman of the Year, and has been a trailblazer in showing what’s possible when passion, purpose, and clever business strategy collide.

And this is a very small part of the Cecilia Robinson story. Its much shorter than I would have liked to pick her brains but as it turned out this podcast already made her very late for her next appointment! Sorry about that, Cecilia!

If you guys like this, we can definitely arrange a part two sometime in the future.

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Thanks to my long term sponsors the incredible team at Generate KiwiSaver.

These guys have one job to do and they do it very well- and that is to Generate Wealth for their clients.

I switched my Kiwisaver over to Generate from a different provider when they came on board as a sponsor and I wish I had done it years earlier- switching is real straight forward and easy- you can literally do it online in 5 minutes.

Generate have a track record of delivering strong long-term performance for their members – which will really pay off by the time you reach retirement.

And, they have advisers across the country to help make sure your investment is set up best for you.

Head to https://www.generatewealth.co.nz/dom/

The issuer of the scheme is Generate Management Limited. To see their Product disclosure statement go to their website. Past performance does not guarantee future returns.

**The views, thoughts and opinions expressed in this podcast belong solely to the host and guests and may not reflect the views of the show sponsors**

00:00 Who is Cecilia Robinson? 16:45 Early Life and Entrepreneurial Values 29:55 Navigating Parenthood Through Challenges 36:44 Navigating Grief and Support Networks 50:42 Overcoming Personal Adversity in Business 01:04:35 Resilience and Financial Success