00:00:00
If I had to bet, I'm going to bet that
00:00:01
brands go to zero.
00:00:03
>> Really,
00:00:03
>> when you can make things that are as
00:00:06
good or better and you can make them in
00:00:08
a cheaper, faster, better way, people
00:00:11
want that abundance more than they want
00:00:12
an affiliation to a brand. The perfect
00:00:15
example is actually what Tesla did to
00:00:16
BMW. This is a fundamentally cheaper,
00:00:19
faster, better product. Yes, it's got a
00:00:21
great brand, but nobody's going to pay a
00:00:23
premium for these products. The reason
00:00:25
why Y has outsold everything else is
00:00:27
because the Model Y is priced better and
00:00:30
it's superior on every operational
00:00:32
dimension of comparison. Maybe the right
00:00:34
word is abundance. Like the brands that
00:00:36
bring abundance, that bring more to the
00:00:39
table than their competitors and they
00:00:41
are able to bring more at the same unit
00:00:43
cost or less
00:00:45
capture share. That's probably
