Search Captions & Ask AI

E82: All-In Summit: Claire Cormier Thielke on China + Q&A with Flexport's Ryan Petersen

May 24, 2022 / 59:52

This episode features Claire, a property developer and head of Greater China for Heinz, discussing various aspects of China's real estate and urban development. Topics include the challenges of affordable housing, the impact of technology on living spaces, and the evolution of cities like Shenzhen.

Claire shares insights on how her team is addressing the housing crisis in cities like Hong Kong, where young professionals struggle to afford homes. She emphasizes the importance of creating collaborative living spaces that integrate technology with traditional housing concepts.

The conversation also touches on the Greater Bay Area initiative, which connects nine cities in southern China, enhancing economic growth and innovation. Claire highlights the rapid urbanization and the emergence of a young, tech-savvy population in these areas.

Additionally, the episode features discussions on the relationship between the U.S. and China, focusing on mutual understanding and cooperation in business. Claire and co-host Ryan Peterson from Flexport discuss the complexities of global supply chains and the challenges faced by direct-to-consumer brands.

Overall, the episode provides a nuanced look at China's development, the impact of technology on urban living, and the potential for collaboration between East and West.

TL;DR

Claire discusses China's real estate challenges, urban development, and U.S.-China relations with insights on technology and collaboration.

Video

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we're really excited to have claire with
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us come on out claire
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are you here
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right what are we welcome
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what will we be talking about today
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we're going to be talking about china
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you know just as everything has been all
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spicy yeah well just again we're trying
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to make today about just
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easy breezy topics that you know the
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most easiest things to manage so we
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armaments ukraine let's go to china sure
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please welcome claire
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[Music]
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we are going to actually keep this
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pretty apolitical today and maybe talk a
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bit about the parts about china that are
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less discussed in the highla in the
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headlines
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and you know jason reached out and he
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said he wanted to
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really understand what were some some
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problems and i wanted to see salt that
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we wanted to see salt so i'm a property
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developer
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i run greater china for heinz we're the
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largest private real estate firm in the
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world
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and we have an incredible greater china
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team i know i see these folks in the
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front they're like where is she i can't
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possibly spot her
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in there
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so
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so
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we have a team that is working across
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beijing shanghai shenzhen dongguan
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and hong kong
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and we get to work really across the
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real estate spectrum so
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we built the greenest skyscraper uh in
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in china
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we built some of the first international
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service departments uh in the country
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and are doing some really interesting
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innovative projects like in hong kong we
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bought a distressed hotel that we're
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turning into really a new kind of living
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collaborative living that's super
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technology enabled
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for a young population there where the
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average white collar young person it
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takes them 20 years of salary to be able
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to buy an apartment
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so we get to approach these problems
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that are not unique to our part of the
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world but often the solution is a
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combination of east meets west
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so back to kind of what's the the
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problem well
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you know we're sitting right now in
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miami a place that is super exciting
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thanks to a lot of the things that are
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happening right here that have been
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hyped by a pretty awesome mayor right
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what did he do we got on twitter and he
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talked to all of us
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about what this city had to offer it had
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key ingredients it had universities it
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had an upward trajectory it had young
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people looking to collaborate and at the
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end of the day that's where we want to
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be right we want to be sitting together
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in awesome spaces like this
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exchanging ideas with other interesting
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people that's how you do cool stuff
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and so as property developers we think
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you know how do you create spaces where
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people want to be their best right
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collaborate with others and build a
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better future so that's a lot of jargon
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but what does that actually mean back to
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the problem well
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first these ingredients are pretty clear
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i teach a class at stanford on this
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called who owns your city and the
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students usually pick it up in the first
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10 minutes it's
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a place that has pretty good
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infrastructure
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can i get a job can i afford to live
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here and is there cool cultural stuff
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that keeps it from being too
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bland
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but then
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you know you'd say okay well cities can
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learn from each other right you can just
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take those ingredients and apply it and
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that's what suarez did a great job of
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here
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but we are living in a time where the
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east and west have never been more
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divided
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right and building a city building
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building is really hard it's it's like
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the most extreme version of hardware
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so as a property developer
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we spend our time really thinking about
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what are the big macro trends what are
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startups focused on where do they want
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to be because our spaces need to be
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relevant for 50 70 100 years and we
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can't pick up our building and move it
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somewhere else
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and
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so you try to take the arbitrage of
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what's working in one part of the world
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and try to apply that to another and
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solve problems and that's where you find
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great returns but it's also where you
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build places that are going to be
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relevant for folks and so you know just
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a couple examples
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up here behind me
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so you know we talked about the living
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challenges uh so for folks to be able to
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be able to afford a place to buy but the
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concept of rental apartments so like
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multi-family if anyone lives in a
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multi-family building with one landlord
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that
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isn't totally a thing in greater china
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often people are left to rent from an
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individual landlord pay a deposit that's
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enormous uh cross prohibit you know cost
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prohibitive and get you know quality of
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of product that that really is not up to
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what they would expect and so taking a
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very in some ways kind of western
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concept and applying it in a place that
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technologically is probably about 10 to
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15 years ahead in terms of what that
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average user is used to okay they're
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used to unlocking a door with their
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phone their wechat is their id it's the
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way they meet new people they can
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physically shake hands on wechat to
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introduce themselves to a friend it's
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where they keep their coupons it's how
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they pay their rent it's how they pay
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their taxes in some regards right we
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don't have that in america
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but if you're like me and you live in
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greater china you do and so how do you
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combine those things together to create
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something that doesn't exist you see up
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behind me a logistics building
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but it's actually six stories high
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something we're developing it is a giant
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almost like a refrigerator uh but a
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high-rise super tech enabled
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and that's because you know they've got
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a lot of people that building will be
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sitting within a 45 minute driving
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radius to 45 million people
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and yet china only has a quarter
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of the cold storage capacity per capita
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that the us does
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okay it doesn't take a genius to see
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that this trajectory is you know lower
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left to upper right and so again you're
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taking this concept of east meets meets
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west building up here
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uh just behind me is is in shanghai it's
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about a million foot
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tower
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you have a lot of those here in the
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united states big fancy office buildings
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you know where people used to go to sit
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at their computers and do work
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um
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but this one is very different from one
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that you may have walked into earlier
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this week this entire building is on
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wechat
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you can interact with the building on
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wechat you can interact with the
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landlord you can interact with your
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other tenants
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you can have chance encounters or
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organize a yoga trip in the afternoon
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with the people with the space
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using this digital interface so in a way
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it's really combining the way we live
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right now we live in a physical world
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but so much of our idea sharing our
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collaboration is happening in the air
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right in a digital experience that we
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can't see and so it's another
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combination of this east meets west and
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so
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what becomes
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a problem and an opportunity the problem
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uh when you sit in the middle of this
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world like my team has the honor to do
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uh is
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you see that there are all of these
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opportunities for us to be able to share
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this really the best of what the west
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has to offer with the innovation that's
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happening on the ground in china but it
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is so hard to talk about
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in this very divided world and so we
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like to take the positive side and say
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you know we're living in this world of
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like magic and larry
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and how can we make each other
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better
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so i thought i'd use just a few minutes
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and then we'll hang out with the besties
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um
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to to maybe
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share a story that maybe y'all haven't
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read so much about so that you get the
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benefit of knowing a little bit about
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what's happening over there and you can
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see an example of where sort of east
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meets west and that collaboration can
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make us all
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better
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so
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up here as a gentleman you all will
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probably recognize stung xiaoping famous
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for really the opening up
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of china
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and
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you know he was an experimenter you know
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he had this vision of what china could
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be
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and he saw what the importance of the
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physical
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world the physical infrastructure what a
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role that could play uh in in to enable
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the economy to jump further
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and so the picture to the other side
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is shenzhen
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which in 1980
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was barely a fishing village it had
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about 58 000 people very few
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paved roads and deng xiaoping he was
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from sichuan so we really understood
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what it was like to not be from the big
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city
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and
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so he declared it a special economic
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zone special economic zone so jinji
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and that meant that it would be this
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place to experiment with uh bits of
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capitalism with free trade etc
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so what is it today well first there's
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that same road along progression just a
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few years after it was declared a zone
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and then up here behind me is what it
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looks like now shenzhen is over 12
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million people
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the average age is 29.
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it's really the tech hub
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of china
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so companies like dji which makes 70 of
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the world's drones uh they call this
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area home
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and uh and just within this area if you
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were to go shortly from where this
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picture is taken
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you'll have two of the world's five
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biggest ports
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by tonnage okay
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so
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how do you take that head start and turn
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it into something
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further well they took a lesson out of
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the book of the west
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and they created something called the
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greater bay area that's like the
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yeah yeah okay you guys get it
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and so
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what is the greater bay area well it is
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a collection of nine cities
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on the mainland side
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uh some of which may be familiar to you
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guys so shenzhen as mentioned and
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guangzhou guangzhou is about 18 million
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people
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places like juhai do you all remember
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you know several years ago there was
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this thing about china building the
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longest bridge in the world everyone's
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like where is that okay it was in july
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and then so nine cities on the china
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side and then hong kong
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and macau
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and together this this area it's about
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the size of called west virginia today
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has a gdp
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that's sitting right around canada and
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south korea
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okay about 1.7 trillion
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in 2017
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they declared this great greater bay
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area name and and it was there to really
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back up a lot of the investment frankly
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that it already started
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to join these cities together to create
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a super region
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so within that super region they spent
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about 300 billion
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to build infrastructure to further
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connect it so within just four years
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they built 2 000
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miles
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of speed rail
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like high-speed trains
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here we have like a little you know one
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from here that goes to fort lauderdale
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you know texas is going to get one in
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the year 2090.
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uh
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and so
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so what does that mean that means that i
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can walk out of my office with my
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teammates in hong kong which is right
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next to that big ferris wheel thing that
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everybody recognizes i can take one stop
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onto metro in 13 minutes on a speed
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train i could be in shenzhen or i could
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keep on going
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and i could access about 23 000 miles of
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high-speed trains
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and get to beijing get to you know
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further than guangzhou get to western
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china it is amazing and it is happening
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so quickly and that number will soon be
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40 000 as they continue to build but
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it's not just
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speed trains these are interconnected
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nodes with further metro right
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with transit-oriented development on top
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of the meetings of these trains
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so
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back to the so what
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so we know that if you take
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cool people and put them in cool places
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and you give them an opportunity to
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interact well what can you do so this
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area again the size of west virginia now
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with
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70 million people who are all quite
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young
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and again back to the ingredients
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we talked about what sort of fosters
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innovation well they've incentivized
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universities to put additional campuses
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here and these are the best universities
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in china so chinwa fudan etc
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they funded further life science
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they funded
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further tax increment zones to encourage
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businesses to come and set up
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nodes of activity focused on areas
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of excellence so remember we talked
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earlier about in 1980
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there were 58 000 people
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in all of shenzhen
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so just between 2010 and 2020
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in one
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small neighborhood on the western side
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of shenzhen they filed 58 000 patents
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it's pretty amazing
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and that shouldn't be
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scary that should be exciting guys this
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is where we get
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innovation this is how we get better
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back to the magic and larry
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right
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thank you yes you can clap for that
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you're glad for that
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[Applause]
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so
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what does that mean for us what does
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that mean for folks who are sort of
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getting to work in this interstitial
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space in between getting to live within
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it
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uh you know up here you know behind me i
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have i i'll clear the visual for you
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it's further disconnecting showing these
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metro lanes these
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trams
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buses etc leading to these speed trains
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back down here that's hong kong island
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and then this takes you
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through a bit of the bay area before you
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get out
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to the rest of of china
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well why does it matter it's because
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these things layer together
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okay so china's e-commerce percentage is
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about 25
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of their overall retail
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here it's about 14
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again y'all are smart we can see where
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this is going
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so you can take some notes on the
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preview and see what things and trends
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may be coming here in china about
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85-ish
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their transactions are mobile
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here that's barely 30 percent where is
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that going how does that work and you
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can see what's happening another is you
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can look at trends that are just part of
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the world there that haven't made it
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here
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and you sit there and you're like wow
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what a chance
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to iterate
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so the example there again we'll stick
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with with shopping and retail is social
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shopping so this idea of streaming while
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shopping that's layered with a full
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experience and imagine what it can do
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again if you layer that
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on top of this wechat platform we're
00:15:50
just talking about a place where i can
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go and i could make a new friend right
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now you by looking at you
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showing my phone to you putting them
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together so we can introduce a product
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introduce a lecture a concept together
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imagine
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what we can do
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elon likes wechat he was just talking
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about it yesterday
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so
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the point is
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uh that we all have this opportunity
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um to really you know again the
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headlines can be exciting they can be
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crispy but to look beneath them
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and to take an opportunity to further
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connect with the people
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because
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again those folks who are hopping on
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these
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trains for you know probably the
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equivalent of about 45 cents right to
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get on the public transit here going
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around and exchanging ideas
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these people most of them are not
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politicians
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right most of them are not big world
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global leaders they're folks who are
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trying to
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to create something for themselves to
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create something for their children to
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build a better world right
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so we're really all
00:16:59
on the same team
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so with that bring the besties out i
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guess
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try not to get too spicy
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all right
00:17:08
center stage for you right here right
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there in the middle seat oh baby well
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done well done
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um be nice guys be nice
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of course well uh saks is in here so of
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course we'll be nice um that's kind of
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by default uh
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and meet uh our uh ryan peterson from
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flexport
00:17:27
claire uh maybe you guys have ryan
00:17:29
claire ryan
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i'm introducing
00:17:33
[Laughter]
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what do we as americans
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not understand about our rival
00:17:47
and what does our rival
00:17:49
most not understand about us in your
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estimation
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having
00:17:55
operated in both countries for so long
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um
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you know the term rival is an an
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interesting one obviously i love sports
00:18:02
analogies and came from the track and
00:18:04
field world myself claire was in the
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olympics guys
00:18:08
claire was injured claire was like i
00:18:10
used to go running sometimes
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kind of fast at the olympics
00:18:16
but you know
00:18:18
your job in the sport is to find
00:18:20
the person who is
00:18:23
better than you in some ways
00:18:26
uh and maybe they're strong where you're
00:18:28
weak you're weak where they're strong
00:18:30
you find each other and you you shore up
00:18:33
together
00:18:35
and i think that is what becomes so
00:18:38
clear when you you know live there when
00:18:41
you live on the other side of the world
00:18:43
um but maybe we're born here or
00:18:46
uh you know i you know i'm a minority so
00:18:48
i've maybe always lived in that
00:18:51
interstitial space personally
00:18:54
or even our team our team is very
00:18:56
representative of modern china we have
00:18:58
people from
00:18:59
nearly every province they're really
00:19:01
across the uh the education
00:19:04
bracket highly trained engineers but who
00:19:06
might be quite young uh to folks in
00:19:08
their their 60s who have really seen
00:19:10
china
00:19:11
evolve and so
00:19:13
i i do think the thing
00:19:14
that can get uh missed is almost that
00:19:17
concept like we talked about that as
00:19:20
rivals you know they're not monoliths
00:19:22
just as america is not a monolith right
00:19:24
and we can take the best of each other
00:19:26
so we're we're best of rivals in a way
00:19:28
there we go
00:19:30
is there a model for the century for
00:19:32
cooperation between the two nations
00:19:34
that's enhancing to both
00:19:37
i think it's happening in enterprise i
00:19:39
really think it is so
00:19:41
when i
00:19:41
look at
00:19:43
again younger people
00:19:45
um the products that they use or the
00:19:48
things that the young tech
00:19:50
uh you know entrepreneurs in china are
00:19:52
working on versus here they're they're
00:19:54
approaching a lot of the same problems
00:19:56
right so on the social side uh uh you
00:19:59
know looking at doing
00:20:01
and what made it so catchy right
00:20:05
what it is for us yeah it's tick-tock
00:20:07
it's tick-tock and back to that one
00:20:09
about you know cheat codes and a preview
00:20:12
uh you know doing
00:20:13
was popular years ago
00:20:15
and uh and so you know i remember first
00:20:18
looking at the at the app and being like
00:20:20
wow this is very
00:20:22
catchy
00:20:23
and there's
00:20:24
effectively no difference between do you
00:20:26
read and write mandarin fluently as well
00:20:28
as speak it or well you will never
00:20:30
confuse me for uh
00:20:34
but you know enough to get by
00:20:37
and so when you do business in china do
00:20:38
you conduct in english or do you conduct
00:20:40
in mandarin yeah so with the team we
00:20:42
work fully across what's appropriate
00:20:44
because we also work in hong kong where
00:20:45
it's cantonese right but all of my
00:20:48
communications that go out to my full
00:20:50
team everything in full team is in
00:20:51
mandarin
00:20:52
we do have a large part of our team that
00:20:54
only functions within mandarin um so
00:20:57
when you're for example like you know
00:20:59
you showed some of these buildings and
00:21:00
the idea that came to me is this is a
00:21:02
massive coordination problem that's
00:21:04
almost impossible in the united states
00:21:06
which is if you have this idea of like
00:21:07
this living breathing monolithic
00:21:09
building that is connected via the
00:21:11
internet
00:21:12
it'd probably be 50 organizations in the
00:21:14
united states that would have to have a
00:21:16
say or want to say
00:21:18
the perception that we get
00:21:20
is
00:21:21
there is a individual that can
00:21:23
effectively make that right decision in
00:21:25
china whether it's at the city level or
00:21:27
at the state level is that how it's
00:21:29
really like like when you guys have
00:21:30
super ambitious ideas
00:21:32
is there one place you go to and then it
00:21:34
just kind of all gets decided
00:21:37
or is it just like here where it's messy
00:21:41
so it's kind of neither actually and and
00:21:44
this is where i think it takes the the
00:21:46
best of both
00:21:48
which is
00:21:49
at a local level so you have you know a
00:21:52
local we have a party secretary you have
00:21:54
a block
00:21:55
leader and and ultimately it goes all
00:21:57
the way up to you know the the big guy
00:21:59
um
00:22:00
but china does this amazing thing they
00:22:02
have a five-year plan they call it the
00:22:04
five-year plan last year was the 14th
00:22:07
five-year plan and it sets kpis and
00:22:09
areas of focus for
00:22:11
the entire country
00:22:13
and those are things around carbon
00:22:15
neutrality education
00:22:18
care for seniors agriculture industry
00:22:21
and it's a lot like you know for you
00:22:23
guys who are running companies setting
00:22:24
goals and how are you going to get there
00:22:26
what's the road map but that filters all
00:22:28
the way down
00:22:29
and so at a local level
00:22:32
those kpis for the local leader
00:22:36
are you know how did you make your
00:22:38
district greener how did you increase
00:22:40
revenue from higher quality services and
00:22:43
technologically advanced companies like
00:22:46
what happens if you don't achieve it
00:22:48
you get fired you get kicked out of the
00:22:50
party like what is the
00:22:52
mechanism of reward yeah or you know
00:22:54
well it's quite high accountability and
00:22:56
so if you perform very well uh within
00:22:59
that system as a leader then you can
00:23:01
move to higher and more advanced posts
00:23:04
to a bigger city
00:23:05
right so yeah so from a block to a
00:23:07
bigger city to a higher you know up to a
00:23:10
uh
00:23:11
higher career stalled out if you don't
00:23:13
hit them but again it gets accelerated
00:23:15
right and so
00:23:17
that creates a very
00:23:20
interesting set of opportunities and so
00:23:22
to put it to maybe a tangible example
00:23:25
uh is so for the things that you know
00:23:27
are really great for communities like
00:23:30
park space or building a building that's
00:23:32
green uh the the last building that i
00:23:35
showed up there is wright sits right on
00:23:37
top of a metro and is next to a natural
00:23:39
history museum
00:23:41
and we needed to work with the local
00:23:44
government to ensure that we were
00:23:45
relating to the area properly creating
00:23:48
like leaving it better than we found it
00:23:50
you know we look at projects where you
00:23:52
can't do the project unless you show
00:23:54
that it's going to be green and additive
00:23:56
or restore historic buildings in the
00:23:59
area
00:24:00
there's a real handshake there that i
00:24:03
firmly believe creates better outcomes i
00:24:05
know our team would say the same thing
00:24:07
claire what what's going to happen with
00:24:09
the capital markets for your business
00:24:11
with evergrande and like some of these
00:24:13
big kind of property developers that
00:24:15
have had major debt problems and have
00:24:17
you seen that already flowing over and
00:24:19
you understand the market very well you
00:24:20
probably are able to navigate this but
00:24:22
the foreign capital and other investors
00:24:24
like might group everybody into the same
00:24:27
block and get scared off sure sure so
00:24:30
certainly we get a lot of questions um
00:24:32
but it's another one where the the
00:24:34
headlines out versus you know inside the
00:24:36
country certainly
00:24:38
um the the built environment the
00:24:40
construction and the real estate
00:24:41
industries if you combine that all
00:24:42
together you've got about 27 of the
00:24:44
economy um if you include the full
00:24:47
integrated stack one of the things in
00:24:49
five-year plan is to
00:24:51
diversify away from from that in a way
00:24:55
but is you know
00:24:57
evergrande and the other developers
00:25:01
the real focus at the local and the
00:25:03
higher level
00:25:04
is to help the regular people
00:25:08
get good on their deposits and
00:25:10
ultimately get the homes that they were
00:25:11
promised so it's very interesting for
00:25:13
developers
00:25:14
uh like us and acquisitions people as
00:25:16
for some of those smaller developers who
00:25:18
got into trouble has there been a
00:25:19
bailout is it is that is that the wrong
00:25:21
word the way that it's been
00:25:22
characterized in the u.s media that the
00:25:24
chinese government had to step in shore
00:25:25
up the balance sheet make sure every
00:25:27
grand wouldn't default on some of their
00:25:29
i think there was a concern that there
00:25:32
would be an entire meltdown of the full
00:25:34
chinese economy which is not what we
00:25:36
feel on the ground and i think if
00:25:38
anything it's created a set of
00:25:40
opportunities to really level set
00:25:42
especially on the living sector
00:25:45
it's really accelerated some policies to
00:25:47
make it easier to to build and to create
00:25:50
rental housing
00:25:52
which creates more access which
00:25:54
therefore
00:25:55
maybe takes away some of the pressure on
00:25:56
the condominium system
00:25:58
um you know they're
00:26:00
for for the debt markets to create a
00:26:03
space that is
00:26:04
uh maybe taking on projects that are
00:26:07
appropriate for the system
00:26:09
a little bit again more diversification
00:26:11
and development in the right places in
00:26:12
the right markets when we look at
00:26:15
the relationship between the united
00:26:17
states and china
00:26:18
we've had three four five hundred
00:26:20
million people come out of abject
00:26:22
poverty on the planet
00:26:24
because of this great engagement i don't
00:26:27
know if that's a term but i'll call it
00:26:28
the great engagement we started using
00:26:30
their factories we started making
00:26:31
iphones there
00:26:33
this has created despite all of the
00:26:36
handwringing about the relationship and
00:26:38
all the various issues on both sides um
00:26:41
a lot less suffering in the world
00:26:43
absolutely and so there is something
00:26:45
that i think we don't recognize
00:26:46
sometimes is that people who are living
00:26:48
for under a dollar a day three or four
00:26:50
500 million of them are now gone um and
00:26:52
and that leaves some areas in africa and
00:26:55
southeast asia that we still need to do
00:26:57
that work
00:26:58
um which paradoxically or ironically it
00:27:00
seems like china is doing in africa
00:27:03
what i'm curious about is what you're
00:27:04
seeing on the ground with their middle
00:27:06
class which to me seems analogous to
00:27:09
what we went through in the 30s 40s and
00:27:11
50s this establishment of a middle class
00:27:13
which then
00:27:14
established you know
00:27:16
education and prosperity for for the
00:27:18
decades to come and specifically for the
00:27:20
boomers and gen x um so so tell us about
00:27:23
that middle class that's emerging we
00:27:25
hear about it yeah
00:27:28
how many of them are there and
00:27:30
qualitatively what do they want from
00:27:32
life yeah well jason
00:27:34
in a word it's incredible right like
00:27:37
again i talk about infrastructure so
00:27:40
much because you you see it up there
00:27:42
right china's only as urbanized as the
00:27:44
us was in about
00:27:46
1950. so we read a lot about these today
00:27:50
today
00:27:51
so we read a lot about these bullet
00:27:53
trains
00:27:54
right and so
00:27:55
that leads this incredible consolidation
00:27:57
of people to cities and younger younger
00:27:59
people to cities it's a demographic
00:28:02
you know spark that maybe gets talked
00:28:04
about a little bit less but also if you
00:28:06
look at the change
00:28:08
that that person you're talking about
00:28:10
has seen in their lifetime
00:28:12
so they went from
00:28:14
a you know rural lifestyle frankly most
00:28:17
of them um and something of a village
00:28:19
setting that had not changed in decades
00:28:21
to this
00:28:22
future world that in many ways can only
00:28:25
be imagined in in movies
00:28:28
and so i think you know i sort of
00:28:30
struggle to put it into terms because he
00:28:32
asks you know what what do they want
00:28:34
what are they looking towards and i'd
00:28:36
say on a you know to use a personal
00:28:38
example right i'm the luckiest girl in
00:28:40
the world i get to live in this amazing
00:28:42
place and work with this incredible team
00:28:45
and you know yet you know my parents you
00:28:48
know graduated in a fully segregated
00:28:50
world
00:28:51
the elder people when they were growing
00:28:54
up were not just slaves they were the
00:28:57
slaves that we talk about on juneteenth
00:28:59
the ones in galveston who walked across
00:29:02
the bridge and followed railroad tracks
00:29:04
to houston texas
00:29:06
right that's amazing
00:29:09
that is amazing
00:29:11
and so i think when a
00:29:15
generation or collection of generations
00:29:17
sees that amount of change what they
00:29:19
want
00:29:21
is first of all they're grateful but
00:29:22
what do they want they want to be able
00:29:23
to build and create and be people
00:29:26
themselves yeah i have a question
00:29:29
japan in the 80s had a moment where
00:29:31
everything came together for that
00:29:33
country
00:29:34
great population growth great economic
00:29:36
growth great systems like kaizen and all
00:29:38
of this other stuff that they would
00:29:39
export and the headlines in the 80s was
00:29:43
japan was taking over the united states
00:29:45
or japan was going to lap the united
00:29:46
states
00:29:48
but really one of the biggest things
00:29:50
that it had working against it was a
00:29:51
demographic wave right and you had
00:29:54
massive negative birth rate that has
00:29:56
really compounded japan's stagnation
00:30:00
china is on the precipice of this
00:30:02
because of this one china policy i think
00:30:03
the the stat that i saw which is
00:30:05
stunning is there's 1.2 billion people
00:30:07
in china
00:30:08
1.4
00:30:10
by 2100 it's going to be around 600
00:30:13
million
00:30:15
if that's true the point is just that
00:30:16
there's just there's a real issue yeah
00:30:19
um is there something in these five-year
00:30:21
plans around how to become sort of more
00:30:24
culturally integrated with the rest of
00:30:25
the world you know meaning how do you
00:30:27
use immigration as an example to
00:30:30
subsidize some of the negative birth
00:30:32
rate
00:30:33
do you teach english more so that you're
00:30:34
more integrated into the world economy
00:30:36
all these things can you just talk about
00:30:37
that
00:30:40
so first i think the
00:30:42
the urbanization trend of folks
00:30:44
consolidating to the cities really can't
00:30:47
be overstated
00:30:48
just in the way that it shifts sort of
00:30:50
how how the country will work and what's
00:30:52
happening on the ground
00:30:54
um you know it's still relatively early
00:30:56
days but when we look at things like
00:30:58
belt and road you know as i walk around
00:31:01
beijing and i compare it to
00:31:04
you know when when we first started
00:31:06
there when we were working with capital
00:31:08
partners there i see a lot more brown
00:31:10
faces
00:31:11
really going to the universities around
00:31:13
beijing now these are still what belt
00:31:15
and road is for folks who maybe haven't
00:31:16
heard the term yeah
00:31:18
yeah so many places you guys can read
00:31:20
about it and before i forget talking
00:31:22
about so sort of just i know everybody
00:31:24
loves recommendations here so if you
00:31:26
haven't read dalia's latest book
00:31:29
on changing world order or there's
00:31:30
actually a great you read it
00:31:33
free burger she read it you know
00:31:36
yeah greenberg talked about it every
00:31:37
podcast for the last 20 so you've got to
00:31:40
read it listen to your besties uh
00:31:42
there's also a very good uh
00:31:44
very good illustration of it as sunrises
00:31:49
but you do do read that because you know
00:31:52
china has been a major participant in
00:31:54
the global south so you know the short
00:31:55
version of felton road
00:31:57
is uh working really across a set of
00:32:00
countries around southeast southeast
00:32:02
asia and africa bringing in
00:32:04
uh infrastructure and kind of what it
00:32:06
sounds like roads uh roads ports
00:32:09
airports
00:32:10
etc really building out this network for
00:32:13
that part of part of the world
00:32:16
but i think what gets sort of bumped
00:32:17
over on that is uh again things like
00:32:20
like this so
00:32:22
folks coming to china to be educated the
00:32:25
number of folks on the african continent
00:32:27
now learning chinese and again i think
00:32:30
this is something that is exciting
00:32:33
at the end of the day
00:32:34
the opportunity to to further exchange
00:32:38
to lift more people
00:32:40
out of poverty to create further
00:32:42
infrastructure and claire i was hoping
00:32:44
you would stay with us and be a bestie
00:32:46
for ryan who's the next speaker would
00:32:48
you be willing to help us interview ryan
00:32:50
i would be honored you're going to
00:32:52
switch seats
00:32:53
no no there we are oh yes switch
00:33:05
so give it up for claire
00:33:07
now ryan congratulations um cnbc
00:33:10
does their top innovator or private
00:33:12
company awards
00:33:13
um every year
00:33:15
and you made it to the top 50 list today
00:33:18
i didn't check which ranking you got but
00:33:20
being on the list in and of itself is a
00:33:22
big win what do they call it disrupters
00:33:23
list uh disruptor 50 and my view of
00:33:26
these list is you should never share any
00:33:27
list about your company unless you're
00:33:29
number one and we were number one this
00:33:31
morning
00:33:33
well done
00:33:36
you truly helped us navigate i think um
00:33:39
the
00:33:40
the uh challenge of us as besties and
00:33:42
the audience understanding supply chain
00:33:44
we appreciate that you've been on the
00:33:45
show twice i think or one just once just
00:33:47
once apart and then here's your second
00:33:49
time and uh
00:33:50
apologies i was uh filming the interview
00:33:52
for that during uh palmer's talk this
00:33:54
morning
00:33:56
you missed nothing yeah i don't know
00:33:57
what i meant
00:33:59
but when uh palmer and i woke up this
00:34:01
morning we're writing our speeches
00:34:02
together and deciding you know what we
00:34:03
were gonna say oh do would you do you
00:34:05
have some feelings
00:34:08
seems to be a theme i mean this is
00:34:09
turning into therapy yeah uh no i don't
00:34:12
have any i don't know many enemies no
00:34:14
enemies i got i just said nice things
00:34:16
about people jkl i got covered i
00:34:17
couldn't think of a single person who do
00:34:19
i want to give this to i was like i like
00:34:20
everybody i don't know
00:34:22
so um tell us he was going to do a talk
00:34:25
right
00:34:26
are you doing a talk for a couple of
00:34:27
minutes well he's going to talk from
00:34:28
there yeah let's hear a little bit about
00:34:29
what we're seeing um so first off what
00:34:31
flexport is is we're a global logistics
00:34:33
platform we help uh businesses of all
00:34:35
sizes ship products all over the world
00:34:37
from anywhere in the world to anywhere
00:34:38
else in the world we do a lot of
00:34:39
business in china um probably about half
00:34:41
of all of our volumes come out of china
00:34:44
i know a landlord if you're looking for
00:34:45
one right
00:34:47
if you need anything
00:34:49
something we'll do some business after
00:34:50
this um
00:34:52
and so we see a lot we're sort of like a
00:34:54
front row
00:34:56
backstage pass to the world economy of
00:34:58
what's really happening and unfolding um
00:34:59
and it's been a crazy few years we
00:35:03
to give you context so flexport started
00:35:06
in um 2013 first revenue was in 2014 we
00:35:09
did 2 million dollars in revenue that
00:35:11
year
00:35:11
we're on track this year to do 5 billion
00:35:14
in revenue so from
00:35:17
uh very exhausting yeah
00:35:19
and um
00:35:22
this time period is i assume it's always
00:35:24
like this in this industry i have only
00:35:26
been in the business for about eight or
00:35:27
ten years here but uh just to take you
00:35:29
through that timeline uh in 2015
00:35:33
there was a port strike on the west
00:35:34
coast and you couldn't import anything
00:35:36
into the united states for like three
00:35:37
months um total pandemonium by the way
00:35:39
that might happen again july first their
00:35:41
contract that they negotiated back then
00:35:43
is up for renewal on july 1st so we
00:35:44
might talk about that uh 2016 there was
00:35:47
so much excess capacity of ocean
00:35:49
shipping oh so many extra ships were
00:35:51
purchased that the price of ocean
00:35:53
freight hit the lowest in all of human
00:35:55
history it was like six hundred dollars
00:35:57
to ship a container this past year was
00:35:58
twenty thousand bucks in 2016.
00:36:01
so we go through these boom and bust
00:36:02
cycles it's an asset business that'll
00:36:04
happen uh 2017 18 and 19 our president
00:36:07
would launch a new tariff war every
00:36:08
couple of months and you couldn't
00:36:10
predict anything uh
00:36:12
2020 a pandemic hits
00:36:14
you couldn't ship anything for a couple
00:36:16
of months out of china where like they
00:36:18
were really hard zero kovid shut down
00:36:20
factory shut down all the purchase
00:36:21
orders everyone thought the great
00:36:22
depression was coming
00:36:24
canceled all the purchase orders then it
00:36:26
turned out the opposite happened it was
00:36:27
this crazy boom
00:36:29
and you couldn't import anything because
00:36:30
the ports were over crowded it went from
00:36:33
in 2019 it took about 50 days to ship a
00:36:36
container from like when the goods are
00:36:38
ready when the factory raises their hand
00:36:40
and says hey come and pick up these
00:36:41
goods
00:36:42
to right now it's about 120 days
00:36:45
so you're doubling more than doubling
00:36:47
the transit time
00:36:48
um
00:36:49
and it is just incredibly hard to
00:36:52
operate in this environment if you're
00:36:53
trying to run a business and so we've
00:36:55
we've had to learn how to navigate
00:36:56
through chaos as flexport it's like we
00:36:59
kind of welcome it at this point um we
00:37:01
found that it's probably it might
00:37:03
actually be good for our business we try
00:37:04
not to talk about that because it's so
00:37:05
bad for our customers and uh has been
00:37:08
hard to fulfill the customer promises
00:37:09
but if you put yourself in the shoes of
00:37:10
those customers so like a direct to
00:37:12
consumer e-commerce business and we ship
00:37:14
for probably 80 or 90 percent of the hot
00:37:16
new ddc brands a lot of ipos recently a
00:37:19
lot of a lot of really cool hot new
00:37:21
brands
00:37:22
they're going through
00:37:24
an almost a perfect storm right now
00:37:27
uh
00:37:28
in in like a really really bad way like
00:37:30
the movie the perfect storm um
00:37:32
because ocean freight rates are sky high
00:37:34
i mentioned this 10 20 000 to ship a
00:37:37
container
00:37:38
rule of thumb long term is like two
00:37:40
grand so
00:37:41
really really elevated cost walmart
00:37:43
announced really high costs this morning
00:37:46
and it's no it's not just small
00:37:47
companies but walmart announced their
00:37:48
costs were through the roof from supply
00:37:50
chain and their stock fell 10 today
00:37:51
wiping off 40 billion dollars of market
00:37:54
cap this morning um so
00:37:56
so it hits companies of all sizes but
00:37:58
these d2c brands got a double whammy
00:38:00
because apple last what it was last year
00:38:02
when they changed their privacy rules
00:38:04
and their customer acquisition models on
00:38:06
instagram
00:38:08
facebook facebook all these things
00:38:09
stopped working and so you at the same
00:38:11
moment your cact stops working you can't
00:38:14
acquire customers your supply chain
00:38:15
costs through the roof
00:38:17
uh and then add to that that consumers
00:38:19
are now starting to come back to
00:38:20
conferences like this
00:38:21
going back to the restaurants and the
00:38:23
clubs and doing the travel
00:38:24
and during the pandemic everybody just
00:38:26
bought
00:38:27
stuff
00:38:28
uh you got to get your dopamine from
00:38:30
somewhere and everybody was just buying
00:38:32
goods so
00:38:34
that uh is like a triple whammy for
00:38:36
these companies i'm incredibly worried
00:38:38
about the whole ddc brand the whole ddc
00:38:41
space the d2c space
00:38:43
physical goods you saw it in like the i
00:38:45
think it was thrashio that just
00:38:46
announced they're laying off 25 percent
00:38:48
of their russia was buying a collection
00:38:51
of those amazon d2c brands putting them
00:38:53
together and trying to have some
00:38:54
economies of scale yeah but when your
00:38:56
supply and demand both get 10xed
00:39:00
in the wrong direction it's game over
00:39:02
it's i don't know if it's game over but
00:39:03
it definitely changes the rules of the
00:39:05
game the reality is look people still
00:39:06
going to buy stuff there are going to be
00:39:08
successful there are going to be some
00:39:09
winners they're going to be brands what
00:39:10
price though at what price well so
00:39:12
you're so you're saying that your thesis
00:39:14
that you're making
00:39:15
the statement that you're making today
00:39:17
is hey we're seeing real significant
00:39:20
risk to d2c companies because of this
00:39:22
confluence of issues right now
00:39:24
and this could be a big threat to a lot
00:39:25
of businesses particularly in an
00:39:27
environment where venture funding is i
00:39:28
think again venture funding oh my gosh
00:39:31
capital markets
00:39:33
public and private investors like you
00:39:34
all will look at this and go hey maybe i
00:39:36
you know put more into saskatchewan he
00:39:38
said it's just easier to not do anything
00:39:39
it might be easier to not do anything so
00:39:41
what does that mean how do you manage
00:39:43
this and
00:39:44
um fundamentally one of the problems
00:39:46
that's that
00:39:47
that comes about in all supply chains
00:39:49
it's been written about um the famous
00:39:51
phd paper from like the 60s or something
00:39:53
called the bullwhip effect and a bull
00:39:55
whip if you like
00:39:56
crack a whip the end of that whip is
00:39:58
moving incredibly fast um
00:40:00
and it's it's a bit like that in supply
00:40:02
chains because you have imperfect
00:40:04
information and so the people doing
00:40:06
demand planning are limiting one system
00:40:09
they're selling goods they're looking at
00:40:10
this data set the people producing stuff
00:40:13
it's on a different system uh how long
00:40:16
is it taking to produce things that's
00:40:17
getting longer the transit time is
00:40:19
getting longer this data is living
00:40:21
across all these different domains and
00:40:22
becoming very very hard for a brand to
00:40:25
make a decision how many goods should we
00:40:26
buy
00:40:27
when should we buy them so how much do
00:40:29
we want to have in stock how do we avoid
00:40:30
being way over stock
00:40:32
and then and what we're seeing right now
00:40:34
is these warehouses are overflowing and
00:40:36
uh people can't so what change is that
00:40:38
like what breaks it open so you know
00:40:39
like in china pinduodua didn't exist in
00:40:42
2015 now 800 million plus right users
00:40:46
but it was technology that broke it open
00:40:49
like what's the breakout moment to solve
00:40:50
this exact problem you're talking yeah i
00:40:51
mean actually china's got one of the
00:40:53
companies to watch is um shane uh
00:40:56
s-h-e-i-n it's this chinese uh kind of
00:40:59
like the new zara
00:41:00
that uh is taking over the world i think
00:41:02
they're gonna do 20 billion dollars in
00:41:04
revenue this year fast fashion fast
00:41:06
fashion they're launching a thousand
00:41:07
skus a day
00:41:09
a thousand new skus a day all like ai
00:41:11
generated and then if people order
00:41:12
enough yeah they produce it and it's
00:41:14
like uh really incredible you're saying
00:41:16
a robot says make these skews
00:41:20
this is where this shirt is from
00:41:22
actually oh wait you're screaming i
00:41:24
can't do that yeah see like i did that
00:41:26
shirt
00:41:28
and it was like it's gonna be a million
00:41:30
i'm gonna be ordering i'm sorry sorry
00:41:31
tell us sorry this shirt so it's
00:41:34
literally a shirt from xi'an but but yes
00:41:37
so if zara so if zara is seeing
00:41:39
something on a runway
00:41:41
determining that that trend will hit and
00:41:43
then they can have it in stores i think
00:41:44
within like eight or nine days something
00:41:46
you know pretty wild uh she ends about
00:41:49
as close to instantaneous as you can get
00:41:52
so very fast moving skews at sort of
00:41:54
hyper speed fashion so they can have
00:41:55
things like pre-columns
00:41:57
like from minority but they're
00:41:59
predicting that this puffy shirt is
00:42:02
going to be like women are going to want
00:42:04
to go for pipes but it's a fly shirt
00:42:07
i agree
00:42:08
and and i think one of the one of the
00:42:09
key things here is is that the transit
00:42:11
time of how long does it take you from
00:42:13
when the thing is made to when it gets
00:42:14
to the customer because if it stretches
00:42:16
out the way it has right now in ocean
00:42:18
freight market where it's taking forever
00:42:19
if that takes three months four months
00:42:21
five months might not be flying six
00:42:23
months all of a sudden you've placed
00:42:24
these orders and then the demand went
00:42:25
away because people started going to
00:42:27
night clubs instead of buying their
00:42:28
gardening equipment and so the tighter
00:42:30
you can make that and it does speak to
00:42:32
spending a little bit more on logistics
00:42:34
where where you know
00:42:36
traditional procurement person in
00:42:38
logistics only thinks about like i'm
00:42:40
just gonna buy the cheapest freight i
00:42:41
can ever buy because they don't
00:42:43
understand that your goods in transit
00:42:45
are just money that's taking a different
00:42:47
form for a period of time
00:42:49
and money has a cost to it and if you're
00:42:52
sitting there in six months that's
00:42:53
already expensive because of you know
00:42:54
you've got to pay interest on that
00:42:55
there's opportunity cost what else could
00:42:57
you do with the money but now that cost
00:42:58
has gotten much worse because by the
00:43:00
time the goods arrive maybe nobody wants
00:43:01
them um you saw that with christmas
00:43:03
where you know you import christmas
00:43:06
that's the classic that you import
00:43:07
christmas stuff and in january it's
00:43:08
worthless what price
00:43:11
do people just find alternate ways
00:43:13
whether it's you establish domestic 3d
00:43:15
printing or you buy a fleet of planes or
00:43:18
like there's got to be a work because
00:43:19
like i saw this image i think maybe you
00:43:21
tweeted it of this entire massive
00:43:24
traffic jam
00:43:25
basically trying to get the ships even
00:43:27
into china because the covet 19
00:43:29
lockdowns are so strict that that's also
00:43:31
exacerbated all of this but and and last
00:43:33
year walmart jimmy announced they're
00:43:35
spending 10 billion verticalizing their
00:43:36
supply chain and building out their own
00:43:38
infrastructure for moving goods you're
00:43:41
seeing a lot of companies do this uh
00:43:43
much easier said than done yeah um
00:43:45
you've seen at least a few of the big
00:43:47
box retailers walmart i want to say home
00:43:49
depot costco number these guys have said
00:43:50
hey we're gonna charge target was the
00:43:52
other one maybe target um amazon of
00:43:54
course yeah go charter their own ships
00:43:56
go solve the problem their own way um
00:43:58
it's really hard to do run these things
00:43:59
at scale and operate it looks good at
00:44:01
the powerpoint slide uh hit you know
00:44:03
when when you have to get down to it
00:44:05
it's really hard so is there a big capex
00:44:06
play here ryan for the next decade
00:44:08
i think um
00:44:10
like a big capital equipment hard asset
00:44:12
play
00:44:13
so
00:44:15
the world's
00:44:16
ocean carriers that's what we call the
00:44:17
people that are on the ships have
00:44:18
actually ordered 25
00:44:21
more ships
00:44:22
increase the fleet by 25 over the next
00:44:24
three years
00:44:25
wow so it could be ugly the other way
00:44:27
real quick you have too many ships and
00:44:29
nobody you know the same is happening in
00:44:31
mining i mean like it's a similar sort
00:44:32
of but anyway ryan ryan said it best the
00:44:35
problem is you can't forecast demand
00:44:36
accurately for these long lead time
00:44:39
categories that are highly capex
00:44:40
intensive so whether it's mining or
00:44:42
whether it's shipping how do you make a
00:44:43
500 million dollar capex decision for a
00:44:46
business
00:44:47
demand cycle that's five years into this
00:44:49
but they're all taken they're all taking
00:44:50
profit hits and saying we have to make
00:44:51
this investment because we need the
00:44:53
security we need the redundancy i mean
00:44:55
walmart did it right they were optimized
00:44:57
to to a team also and then all of a
00:44:59
sudden it's like hey that optimized
00:45:00
system doesn't work look the way that
00:45:01
mining for example deals with this which
00:45:03
is really interesting is they get these
00:45:05
companies to sign up what's called take
00:45:06
or pay agreements
00:45:07
right and so they can actually
00:45:09
smooth out the demand curve five or six
00:45:11
simple consumers take or pay means i'll
00:45:14
do a deal that says okay i'm gonna rip
00:45:15
the lithium out of the ground you take
00:45:17
it or you pay for it i don't care what
00:45:20
you do right but i'm gonna get the
00:45:21
revenue assurance i need to go to wall
00:45:23
street to get the money we've started to
00:45:25
see those signs for the first time so
00:45:26
we've signed three-year contracts
00:45:27
flexport was the first ever to sign a
00:45:28
multi-year contract where we commit we
00:45:30
will pay for this rate whether or not
00:45:32
uh whether or not we ship anything we're
00:45:34
gonna we're gonna pay up front yeah okay
00:45:35
take her pay um
00:45:37
and and you asked a little bit uh air
00:45:39
freight what's gonna happen there well
00:45:40
remember uh 50 of all the world's air
00:45:42
freight flies in the belly of passenger
00:45:44
planes there's way less people traveling
00:45:46
to and from asia than there were is that
00:45:47
right yeah fifty percent of their
00:45:49
freight which is a little scary when you
00:45:50
think about like what's under the belly
00:45:52
of that yeah is that getting scanned uh
00:45:54
it is it is there's there's good
00:45:55
controls on that but uh but you never
00:45:56
know it's always yeah it's just a little
00:45:58
nerve-wracking um so and he seemed to be
00:46:01
not so sure uh
00:46:03
you know you work in any industry long
00:46:05
enough you start to question uh whether
00:46:06
everything's perfect um
00:46:08
so
00:46:09
we've actually uh got 10 passenger
00:46:11
planes that we've leased and we'll keep
00:46:12
doing more that are not flying any
00:46:14
passengers
00:46:15
we're just filling them with freight we
00:46:17
started doing this in the pandemic
00:46:18
there's seats in them flying masks with
00:46:20
other seats at the top there's still
00:46:21
seats and some of them some we've ripped
00:46:23
out the seats like castaway you got the
00:46:25
big plane yeah
00:46:28
if you want to go to asia i've got a 787
00:46:31
just nobody on there could be a private
00:46:33
flight just you but exactly this is why
00:46:35
you've seen the rise of logistics real
00:46:37
estate as a deeply institutional asset
00:46:40
class because that math that you talk
00:46:42
about the algorithms of determining what
00:46:44
is ordered how long will it sit and how
00:46:46
fast do people want it that takes
00:46:48
infrastructure on land to be able to get
00:46:50
it to people and coming back to the
00:46:51
question about assets is there a play
00:46:53
here probably yes because most of wall
00:46:55
street has been trained they've gone to
00:46:57
all the same business schools and
00:46:58
everybody's been trained that like
00:46:59
assets are terrible get them off your
00:47:01
books don't carry them don't this is
00:47:03
what happened with oil and gas you know
00:47:04
going into last year and then everything
00:47:07
and everyone missed it you want to be
00:47:08
asset light it's still the trend and
00:47:10
almost everywhere until somebody like
00:47:12
tsmc comes along and says you know what
00:47:14
you don't want assets intel like fine
00:47:15
we'll build the fabs another 400 billion
00:47:17
dollar company because they're willing
00:47:18
to have assets
00:47:19
on the books but it's a different
00:47:21
investor and now they have the power in
00:47:22
the equation and they can they can get a
00:47:24
better uh share of value
00:47:26
and i believe i've been answering this
00:47:27
question
00:47:28
that's the real estate business the
00:47:29
hardest question for me to answer and i
00:47:31
i know that there's some entrepreneurs
00:47:32
out there who have the same question
00:47:34
anytime someone asked me is flexport a
00:47:36
software company or a logistics company
00:47:38
are you going to own assets or not own
00:47:40
assets yes and you know i think the
00:47:42
correct answer is to ask the investor
00:47:44
which one they'll give you a higher
00:47:45
multiple for and then just say that
00:47:47
um
00:47:49
try to figure out who you're talking to
00:47:50
but it is on some level you know
00:47:53
maybe another answer is like kind of
00:47:54
buddhist dualism like you can't do
00:47:56
logistics without the tech you can't do
00:47:57
the dirt without the list i think you're
00:47:59
bringing up something which is that
00:48:00
today the problem with the capital
00:48:01
markets is actually that it is very
00:48:03
balkanized so meaning you know let's
00:48:05
just say you take a company public like
00:48:07
yours the problem that you'll have in
00:48:09
the public markets is that there are
00:48:11
folks that you'll go to in that room
00:48:13
that understand sas software understand
00:48:15
margin structure of a software business
00:48:17
etc and then there's folks over here who
00:48:19
run the industrials business and folks
00:48:21
over here who run consumer the problem
00:48:23
is those three folks don't talk they
00:48:25
have three completely different
00:48:26
conceptions of what a good business is
00:48:29
and the problem for you will be and i'm
00:48:31
not forecasting this for you to be
00:48:33
correct is that you can get orphaned in
00:48:35
any one of these groups and now all of a
00:48:36
sudden the capital markets could be
00:48:38
totally shut for you this is a very
00:48:40
important point that you're bringing up
00:48:41
the the thing that i think we need to
00:48:43
change is like the capital people that
00:48:45
control the money flows do need to have
00:48:47
a little bit more of an open mind
00:48:49
sure it's true that you'd love a 90
00:48:51
gross margin business but it is also
00:48:53
true in the tsmc case you'd rather have
00:48:55
a business doing 20 on 500 billion
00:48:57
dollars well and if we look you know
00:49:00
we also have some examples of amazon the
00:49:04
market seems to have worked out this
00:49:06
business that's very factory and asset
00:49:08
heavy in delivering goods to us and
00:49:11
you know the cloud business even even
00:49:12
amazon like look amazon got escape
00:49:14
velocity on less than you know a billion
00:49:16
dollars of investor capital the problem
00:49:18
is you know if ryan for example decides
00:49:20
hey i'm going to go and actually
00:49:21
vertically integrate and buy an entire
00:49:23
fleet of ships
00:49:24
that's probably a 10 to 20 billion
00:49:26
dollar capex cycle over 10 years and you
00:49:29
think about replacement costs it may
00:49:31
make a ton of sense actually right i
00:49:33
wonder when amazon is cap expenses for
00:49:36
those servers started to hit
00:49:38
he's thinking about it
00:49:41
but giving the capital markets little
00:49:42
boy in me definitely
00:49:50
you know there's two plays you know
00:49:51
fundamentally your bull whip effect
00:49:53
means the data can't flow and people
00:49:54
can't make decisions optimally because
00:49:56
the data's trapped in multiple places
00:49:58
you don't know how to run an efficient
00:50:00
supply chain because you don't know how
00:50:02
many trucks do i need when the ship
00:50:04
arrives like actually even not even like
00:50:06
long-term demand for forecasting how
00:50:08
many ships but like literally that ship
00:50:09
is going to arrive how many trucks
00:50:11
should i dispatch when should i dispatch
00:50:12
them like there's two ways to solve this
00:50:14
problem one is to own the asset and the
00:50:16
other is to create a data network effect
00:50:18
such that the asset owner benefits
00:50:20
enough from putting it on your platform
00:50:22
your machine learning your op your
00:50:23
algorithms are helping them make more
00:50:25
money from their asset they want to tell
00:50:27
you
00:50:28
or you can invest further down into the
00:50:30
change i mean one of them's a lot
00:50:31
hopefully simpler and don't need to
00:50:33
manage as many people and life is easier
00:50:35
if you can solve the data machine
00:50:36
learning problem sorry we looked at
00:50:38
alibaba and alibaba investing down into
00:50:39
china like there is a middle road of
00:50:41
being able to
00:50:43
tie now so logistics warehouse i mean
00:50:46
wait for them to push goods as stupid as
00:50:48
it sounds you having
00:50:50
purchased a shipping company and putting
00:50:53
it over here to your point claire and
00:50:55
saying here's the little thing we bought
00:50:56
it's a bunch of ships it's his own
00:50:58
balance sheet and then here's the really
00:50:59
great business but we have this little
00:51:00
subsidiary over here is a potential
00:51:02
middle ground it's what makes flexport
00:51:04
fun business there's like a million
00:51:06
strategies and ways to play out and i'm
00:51:07
not a big believer in like predicting
00:51:09
the future and
00:51:10
you know you want to have a vision and
00:51:11
know where you're going but i think be
00:51:13
sort of flexible yeah in that what's in
00:51:15
the name
00:51:16
we talk about our culture
00:51:18
what's the goal of what's the goal of a
00:51:19
company's culture um and elon talked
00:51:22
about the goal of a company the purpose
00:51:24
is like hey we've got to create valuable
00:51:25
products and services for fellow humans
00:51:28
right but the goal of your culture is
00:51:30
how do you maximize your velocity in
00:51:32
that direction and velocity is a really
00:51:33
important word because we forget a lot
00:51:36
like normal people forget that velocity
00:51:38
is different from speed
00:51:39
if you remember your physics velocity
00:51:40
has a direction you got to know where
00:51:42
you're going and sometimes going really
00:51:44
really fast is actually negative
00:51:45
velocity because you're going the wrong
00:51:46
way and so how do you stay agile the
00:51:48
world's going to throw all kinds of
00:51:49
chaos at you be nimble be able to change
00:51:51
like we don't know exactly the strategy
00:51:53
i don't have everything now as we wrap
00:51:55
here um question for both you and claire
00:51:57
um which is
00:51:59
uh china has played before you do your
00:52:01
rap question can i just can i ask him to
00:52:03
can you tell us the audience about what
00:52:05
you did during the uk crisis um oh this
00:52:08
is beautiful it's just just like 30
00:52:10
seconds about you know i didn't go there
00:52:12
like antonio crazy man but um what
00:52:16
so we started this group in 2017 called
00:52:18
flexport.org to do humanitarian relief
00:52:20
shipping uh really at that time the
00:52:22
crisis was syria and trying to help uh
00:52:25
refugees it was really a simple idea
00:52:26
it's like look we got all this stuff
00:52:28
here we know they need stuff at the
00:52:29
refugee camps what if we shipped it
00:52:31
there uh
00:52:32
seemed like a radical idea
00:52:34
we maintain a database of partners so we
00:52:36
have agents that we can operate on
00:52:37
behalf of flexport in over 120 countries
00:52:40
and at that time i simply emailed our
00:52:41
syria partner who was literally based in
00:52:44
aleppo where a lot of this destruction
00:52:45
was happening and i emailed i said hey
00:52:46
we'd like to ship a container to this
00:52:48
refugee camp down there and he was like
00:52:49
sure what's the address where do you
00:52:51
want to ship it and i was like wait it's
00:52:52
that easy like i thought this was like
00:52:54
and i realized you could do that no we
00:52:55
didn't ship in this year because we
00:52:56
didn't know who was going to end up in
00:52:57
so we shipped to refugee camps in turkey
00:52:59
and jordan um so we've been doing this
00:53:00
now for five years shipping to over 50
00:53:03
different countries any kind of anytime
00:53:04
there's a hurricane
00:53:06
uh
00:53:06
earthquakes but uh we're a war um and so
00:53:10
when we saw this happening in ukraine we
00:53:12
immediately kicked into high gear the
00:53:14
flexport.org team has about 12 full-time
00:53:16
people and then we have a model where
00:53:17
employees at flexport can surge onto
00:53:19
that so we've had about 60 people
00:53:21
working on this uh in this case you know
00:53:23
usually we offer pro bono shipping
00:53:25
because we the shipping is expensive we
00:53:26
can't just eat the full cost we are
00:53:28
profitable but not enough to really
00:53:30
solve the world's problems all by
00:53:31
ourselves so we created a gofundme
00:53:35
campaign partnered with ashton kutcher
00:53:37
and mila kunis ashton's an early
00:53:38
investor in flexport
00:53:40
and we raised 25 million bucks
00:53:42
to pay for shipping uh to deliver goods
00:53:46
yeah thank you well and the way you did
00:53:47
it for ashton and all of our investors a
00:53:50
lot of great people
00:53:51
you emailed the besties and said hey um
00:53:53
it's forty four hundred dollars a
00:53:55
container was that the number forty two
00:53:57
or forty four it depends on where it's
00:53:58
coming from ukraine specifically i mean
00:54:00
for example we shipped nine ambulances
00:54:02
from uh gibraltar into ukraine i thought
00:54:05
we wouldn't be able to ship into ukraine
00:54:06
because it's a war zone uh it turns out
00:54:08
most i don't know most but a huge
00:54:10
percentage of european truck drivers are
00:54:11
ukrainian and they were just like stoked
00:54:14
to go and do this uh so i so we
00:54:16
delivered nine ambulances that cost like
00:54:17
around 10 grand yeah it's a bunch of
00:54:19
delivery ambulances i replied back to
00:54:21
him and i said no problem and he said
00:54:22
hey mention on the podcast i said no
00:54:23
problem i donated a 400 container and
00:54:26
then sherman said oh i donated the plane
00:54:29
that 12 containers went on
00:54:31
he did
00:54:32
so was the flex on a flex reflect for it
00:54:36
it was like a multi-layer flex so and
00:54:38
then um it just snowballed and this
00:54:40
hasn't gotten much attention but yuri
00:54:41
milner who's an early flexboard investor
00:54:43
just donated a hundred million dollars
00:54:46
wow wow two yes uh you're really putting
00:54:48
pressure on their side of the street
00:54:58
it is an amazing model where but by the
00:55:00
way over 60 000 people donated a little
00:55:03
bit and i'm almost just as proud of that
00:55:04
it's like people are getting involved
00:55:06
stepping up realizing hey you can do
00:55:07
something.org flexport.org and support
00:55:09
congress
00:55:11
final question for youtube um
00:55:13
we had this great moment where you know
00:55:15
we engaged china we built a bunch of
00:55:17
iphones amazon basics you know whatever
00:55:19
it is naked shoes um and it and it
00:55:22
raised
00:55:23
you know the standard of living for a
00:55:24
lot of people we understand china's
00:55:26
doing this now
00:55:27
and they're doing it in africa and some
00:55:29
other places what are you seeing in
00:55:30
terms of that relationship how china is
00:55:33
looking because towards other countries
00:55:35
to become
00:55:36
uh producers of goods and and they're
00:55:39
kind of now uh becoming incredibly
00:55:41
influential what's their intent and how
00:55:43
is that going claire maybe you can start
00:55:46
that's a big question um but i think
00:55:48
it's it
00:55:51
this is a long term play we're all in
00:55:53
this for a long term right play and
00:55:56
whether you know you take maybe the
00:55:59
spicier view around know resources and
00:56:01
protectionism
00:56:03
uh versus one that's more just around
00:56:05
progress and as we may have an
00:56:07
increasingly vulcanizing east and west
00:56:10
um the ability to they're there to
00:56:12
control the bigger piece of their own
00:56:14
supply chain but the end result as
00:56:16
you're sort of saying is you look at
00:56:18
places like niger right the average
00:56:21
mother there is having six children we
00:56:24
have a very young global south
00:56:26
and the important thing is that they're
00:56:28
fed they're clothed and that they have
00:56:30
an upward trajectory and so that's it
00:56:33
people living in abject poverty will
00:56:35
probably end in our lifetime uh you know
00:56:38
the only places it won't end is in
00:56:39
places with dictators what are you
00:56:41
seeing in terms of the
00:56:42
shipping containers because you must see
00:56:45
shipping containers increasingly leaving
00:56:47
certain
00:56:48
ports
00:56:50
where is china sort of exporting
00:56:51
production to and what are the
00:56:54
up-and-coming production areas you know
00:56:56
there's some really interesting trends
00:56:57
going around around labor costs uh in
00:56:59
china the reason people went there over
00:57:00
the last 40 years to be honest was like
00:57:02
cheap labor uh and but over time they
00:57:04
became quite sophisticated they really
00:57:06
learned how to manufacture things
00:57:07
especially electronics
00:57:08
they're if you want to make electronics
00:57:09
you pretty much have to make them in
00:57:10
shenzhen the greater bay area as she
00:57:12
called it um
00:57:13
so
00:57:14
and that's
00:57:15
but stuff that's just for cheap labor
00:57:17
because that's no longer about cheap
00:57:18
labor this is a whole supply chain
00:57:20
ecosystem of components and other things
00:57:22
but if it's just cheap labor two years
00:57:24
ago mexico became cheaper than china in
00:57:26
labor costs wow which is a huge shift
00:57:29
and
00:57:29
now mexico doesn't have the
00:57:31
manufacturing capacity they don't have
00:57:32
the skill sets they don't but they'll
00:57:34
build it you know and
00:57:35
people will respond to that trend as
00:57:37
long as it takes 120 days to ship stuff
00:57:40
from china to the u.s and we can't get
00:57:42
this sorted out brands are going to
00:57:43
respond to shipping closer to home so
00:57:46
you're that is a trend that you're going
00:57:47
to see more and more of uh if the delays
00:57:50
stay the way they are
00:57:52
i think china's big challenge is
00:57:54
if if they become labor costs too
00:57:56
expensive how do they keep moving up the
00:57:58
value chain and this is what they're
00:57:59
made in a made in china 2025 thing is
00:58:01
it's like we've got to they've got to
00:58:02
make more and more sophisticated
00:58:04
products because it can't just be about
00:58:05
dirt cheap migrate to services yeah and
00:58:08
that that's a huge challenge and
00:58:11
very few if anyone's really done it no
00:58:13
one's at that scale because they're the
00:58:14
biggest country in the world but japan
00:58:16
and korea have kind of done that but not
00:58:18
ten times as well bigger moving to a
00:58:20
services-based economy india with i.t
00:58:22
companies in mind and then they'll
00:58:24
become entitled and want to retire at
00:58:25
55. like europe and oh by the way speech
00:58:28
my favorite answer is someone that um i
00:58:30
think was zuck
00:58:31
although toby from shopify told me he
00:58:33
lifted this line his employees were
00:58:35
asking him about the four day work week
00:58:37
and he was like well you know if i do
00:58:39
think we should do some experimentation
00:58:40
around how many days a week we work so
00:58:42
but we're gonna start with the six day
00:58:43
work week like china does
00:58:45
and then we'll try the four day work
00:58:47
week later ladies and gentlemen please
00:58:49
join me in thanking
00:58:51
thank you i am claire well done
00:58:55
we'll let your winners ride
00:58:58
rain man david
00:59:04
and they've just gone crazy with it
00:59:10
[Music]
00:59:29
it's like this like sexual tension that
00:59:31
they just need to release
00:59:36
your feet
00:59:42
[Music]
00:59:48
i'm going on
00:59:50
[Music]

Episode Highlights

  • China's Five-Year Plan
    China's five-year plan sets ambitious goals for carbon neutrality and local accountability.
    “It's a lot like setting goals for running companies.”
    @ 22m 07s
    May 24, 2022
  • The Great Engagement
    The engagement between the U.S. and China has lifted millions out of poverty.
    “A lot less suffering in the world.”
    @ 26m 43s
    May 24, 2022
  • Emerging Middle Class
    China's middle class is rapidly growing, seeking education and prosperity.
    “In a word, it's incredible.”
    @ 27m 34s
    May 24, 2022
  • Supply Chain Challenges
    Current market conditions pose significant risks to direct-to-consumer brands.
    “This could be a big threat to a lot of businesses.”
    @ 39m 24s
    May 24, 2022
  • The Rise of Fast Fashion
    Shane, a fast fashion brand, is predicted to generate 20 billion dollars in revenue this year.
    “They're launching a thousand SKUs a day, all AI-generated.”
    @ 41m 06s
    May 24, 2022
  • Flexport's Humanitarian Efforts
    Flexport.org has been shipping humanitarian aid since 2017, helping refugees in crisis.
    “We raised 25 million bucks to pay for shipping.”
    @ 53m 42s
    May 24, 2022
  • Labor Cost Shifts
    Mexico has become cheaper than China for labor costs, marking a significant shift in manufacturing.
    “Wow, which is a huge shift.”
    @ 57m 26s
    May 24, 2022
  • China's Manufacturing Challenge
    China faces the challenge of moving up the value chain as labor costs rise.
    “It can't just be about dirt cheap.”
    @ 58m 05s
    May 24, 2022
  • Work Week Experimentation
    A humorous take on work week experimentation, starting with a six-day week like China.
    “Ladies and gentlemen, please join me in thanking.”
    @ 58m 49s
    May 24, 2022

Episode Quotes

Key Moments

  • Five-Year Plan22:02
  • Local Accountability22:36
  • Demographic Wave30:05
  • D2C Risks39:24
  • Fast Fashion Revolution41:06
  • Logistics Challenges42:30
  • Humanitarian Shipping52:22
  • Labor Cost Shift57:26

Words per Minute Over Time

Vibes Breakdown

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