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the whole Genesis of Tik Tok came from
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that really simple concept of your
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content will be shown and if people like
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it it'll be shown to a lot of people we
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are investors in Tik Tok What resonated
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to me when I met the founder his view
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was if I have a piece of content and
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it's a great piece of content how can I
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have it be shared if you share it on
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Instagram the only way people see it is
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if you had a lot of followers and so he
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just had a really simple idea and he
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said what if I take every piece of
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content that's uploaded into the system
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and I show it to at least one other user
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so no matter what that content is at
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least one person will see it even if you
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have no followers and then based on
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whether that person views it or how long
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I might show it to another user and then
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a third and a fourth and it was such a
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revolutionary idea and it really
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resonated with me at the time and it
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just goes to show how we're in an idea
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business and when you have a truly
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revolutionary idea it can get really big