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Inside Larry & David Ellison’s $200B Media Empire

September 25, 2025 / 11:51

This episode discusses the media strategies of Larry and David Ellison, including the recent Paramount Sky Dance merger and potential acquisition of Warner Brothers Discovery. Key topics include the implications of these moves for the media landscape, the role of TikTok in future distribution, and the evolving nature of content creation.

David Ellison, CEO of Paramount Sky Dance, is looking to acquire Warner Brothers Discovery, which includes major brands like CNN and HBO. This acquisition could significantly enhance the Ellison family's media influence.

The conversation also touches on Oracle's potential acquisition of TikTok, with implications for U.S.-China trade negotiations. The hosts discuss how this acquisition could reshape media distribution and content monetization.

There is a focus on the convergence of social media and traditional media, highlighting how platforms like TikTok and YouTube could challenge established players like Netflix. The hosts argue that combining high-quality content with social media distribution could create a powerful new media model.

Finally, the episode raises concerns about algorithmic control in media and the need for transparency in how content is curated and distributed, emphasizing the importance of competition in the digital landscape.

TL;DR

Larry and David Ellison's media moves could reshape the industry, including potential acquisitions and the role of TikTok in distribution.

Video

00:00:00
Let's talk about Larry and David
00:00:01
Ellison. They're making massive media
00:00:02
moves both in legacy and social media.
00:00:06
Let's talk about the legacy stuff first.
00:00:08
Paramount Sky Dance merger is basically
00:00:10
a month old and already CEO David
00:00:13
Ellison, that's Larry Ellison's son, is
00:00:16
looking to acquire Warner Brothers
00:00:17
Discovery. As you probably know, they're
00:00:19
run by David Zazlov. They own CNN, HBO,
00:00:21
DC Comics, Discovery, a bunch of other
00:00:23
brands. And that would put the Ellison's
00:00:26
in charge of not just CBS News, which
00:00:29
owns 60 Minutes, they would also own
00:00:31
CNN,
00:00:33
as everybody knows, Larry Ellison, big
00:00:35
GOP donor in the past. And there also
00:00:39
are reports, interestingly, that David
00:00:40
Ellison wants to buy the free press from
00:00:43
Barrett Weiss for 200 million and put
00:00:45
her in charge of CBS in 60 minutes. That
00:00:47
would be seismic in the news business.
00:00:50
If you put those assets together, 200
00:00:52
million paid subs. HBO Discovery, 120
00:00:55
million paid subs right now. CBS reaches
00:00:57
80 million paid with Paramount Plus and
00:01:00
The Free Press is obviously niche and
00:01:01
brand new. Uh but they're growing. They
00:01:03
got 136,000 paid subscribers and, you
00:01:06
know, almost a million followers across
00:01:08
their social media. The second piece to
00:01:11
this puzzle that's super interesting is
00:01:13
social media. Oracle is now the heavy
00:01:15
favorite to acquire Tik Tok and uh Trump
00:01:18
said that was going to happen as part of
00:01:20
the US and China
00:01:22
negotiations that are ongoing for trade.
00:01:26
So what are your thoughts here Freedber?
00:01:28
You wanted to talk about this is an
00:01:30
interesting collection of assets coming
00:01:32
under the Ellison umbrella. Is this
00:01:35
strategic? Is this vanity? Is it a nepo
00:01:38
baby with a huge pay, you know, blank
00:01:40
checkbook? What are we seeing here? And
00:01:42
what do you think? I mean, what do you
00:01:43
do when you're worth a couple hundred
00:01:45
billion dollars and you're 81 years old
00:01:47
and you're thinking about what legacy
00:01:48
you want to leave behind, except to
00:01:51
perhaps empower your kid to build the
00:01:54
largest, most influential media company
00:01:56
in history.
00:01:58
And I think that's the story that's
00:01:59
unfolding in front of us. Not to
00:02:01
mention, I think that the Tik Tok deal
00:02:03
and Ellison's role in Tik Tok is going
00:02:05
to be instrumental in realizing
00:02:08
potential future distribution. So, if
00:02:10
you think about the way media has
00:02:12
evolved, it used to be kind of
00:02:13
centralized studio-based production
00:02:15
models, the old Paramount, the old
00:02:16
Warner Brothers, etc. And then there's
00:02:19
been a lot of streamers that have come
00:02:20
on that started to syndicate that
00:02:22
content and contract for production of
00:02:24
content like Netflix. And obviously,
00:02:27
Paramount Plus and HBO Max have their
00:02:29
own streaming services to deliver their
00:02:31
own content. But at the end of the day,
00:02:34
there's kind of two big behemoths that
00:02:35
each come at it from a different place.
00:02:37
One is YouTube and the other one is
00:02:38
Netflix. Netflix has historically been
00:02:41
in the kind of scripted production or
00:02:42
contracted production side and YouTube
00:02:45
in the social production side. The
00:02:47
alternative to that might be this
00:02:48
consolidated merger and Tik Tok and now
00:02:51
Larry Ellison's going to have a hand in
00:02:53
both. And so there may be and I do think
00:02:56
that there's going to be this
00:02:57
convergence between this kind of
00:02:58
socially generated content platform like
00:03:00
a YouTube like a Tik Tok and the high
00:03:03
value produced content like the studios
00:03:06
like Netflix has been doing. And the
00:03:07
reason is Netflix has had to compress
00:03:10
margins on the content creators, and we
00:03:13
talked about this at our summit last
00:03:15
week, where a lot of the creators now
00:03:18
that went to Netflix to get good deals
00:03:20
or went to Amazon, they're all finding
00:03:23
that the budgets are getting cut and
00:03:25
that the only way these folks are going
00:03:27
to get paid is like cost of production
00:03:29
plus 10%. with cost of production
00:03:32
getting squeezed and budgets getting
00:03:33
squeezed by Netflix. So, as a creator,
00:03:36
you may actually make more money by
00:03:38
taking your content to a bigger audience
00:03:40
with sponsors or advertisers on YouTube.
00:03:43
And so, a lot of big-time creators, by
00:03:45
the way, the audience at YouTube is over
00:03:46
10x bigger than it is on Netflix. So,
00:03:49
Netflix is only paying to retain
00:03:51
subscribers now. You know, subscriber
00:03:53
growth is kind of slowed down a bit. At
00:03:56
the end of the day, Netflix is just
00:03:57
spending money on content to keep people
00:03:59
on the platform. So if you take the
00:04:01
incredibly rich content and production
00:04:03
capabilities of HBO and all the Warner
00:04:06
Brother discovery media properties and
00:04:09
production houses underneath this
00:04:11
combined company and you combine that
00:04:13
with the direct to consumer distribution
00:04:15
of Tik Tok, there may in the future be a
00:04:17
merger between this media company and
00:04:19
Tik Tok or a deep commercial
00:04:21
relationship where imagine going on Tik
00:04:23
Tok and you can now get premium content
00:04:26
for 10 bucks a month or two bucks an
00:04:28
episode and watch all of your HB shows
00:04:30
in the Tik Tok app or watch all of the
00:04:33
discovery shows or all of the other
00:04:34
content that's available. So, I do think
00:04:36
that the distribution that has been
00:04:39
delivered by this kind of social media
00:04:41
model like YouTube and Tik Tok combined
00:04:43
with the premium model may end up
00:04:45
creating a real category killer that can
00:04:48
challenge both YouTube and Netflix. And
00:04:51
so, I would kind of look at this story
00:04:52
as like a beginning of an unfolding of
00:04:53
something that may rewrite the entire
00:04:55
media landscape. I mean, when you look
00:04:57
back on it, Freeberg Katzenberg ha was
00:05:01
maybe ahead of his time with Quibby. He
00:05:02
wanted to try to make this bridge
00:05:04
between the two the and and he just
00:05:06
might have been too early or just didn't
00:05:07
execute.
00:05:08
Well, think about the network effects.
00:05:09
What made Tik Tok so big and what made
00:05:11
YouTube so big is the long tale of user
00:05:15
generated content and that's what drove
00:05:17
the audience and that's what built the
00:05:18
the platform mainstream, right?
00:05:20
And Yeah. Well, then you can do the the
00:05:22
premium stuff on top of it. Yeah. Yeah,
00:05:24
but when you try and create premium
00:05:25
content in a small way like Katsenberg
00:05:27
tried to do, it's very hard to build the
00:05:28
audience to make the economics make
00:05:30
sense.
00:05:31
And the economics are really challenging
00:05:33
already with premium content in the big
00:05:35
players as you can see with Netflix.
00:05:37
They're they're compressing budgets. So
00:05:39
I would I would argue that you really
00:05:40
need to have them both to make the model
00:05:42
work now because the audience is so
00:05:43
attuned to user generated content.
00:05:45
Here's what our partner Poly Market,
00:05:47
shout out to my guy Shane, 84% Larry
00:05:50
Ellison or Oracle kind of the same thing
00:05:52
here. They put a slash acquire Tik Tok
00:05:55
that's up over 20 percentage points in
00:05:57
the last couple of days. What do you
00:05:59
think all this means? The the
00:06:00
divevestature of Tik Tok, Larry Ellison
00:06:03
getting it as opposed to Google, Apple,
00:06:06
Microsoft. I mean, there was so many
00:06:08
people maybe even Elon who might have
00:06:10
wanted Tik Tok. What do you think of
00:06:12
this divevestature? And then uh our
00:06:15
government gets the golden vote now. I
00:06:17
understand that the US government will
00:06:19
have a seat on the board of uh Tik Tok.
00:06:22
So the Chinese have given it up except
00:06:24
for the algorithm. What are your
00:06:25
thoughts?
00:06:26
Remember it's Tik Tok. It's Tik Tok US.
00:06:27
It's only 5% of the over it's only 5% 5
00:06:31
to 8% of the overall Tik Tok business.
00:06:33
So Tik Tok US is what's being spun out.
00:06:35
Yes. Correct. Chimat what do you what do
00:06:37
you think here?
00:06:38
I think there's two things that are
00:06:40
important. The first is that in the
00:06:42
future and this may sound very dystopian
00:06:44
but he who controls the algorithm will
00:06:47
control what people think. And if you
00:06:49
think about it in that context, you
00:06:51
need, as you've said before, a
00:06:54
marketplace of very different approaches
00:06:57
and algorithms that are essentially
00:07:00
fighting for mind share. If you don't
00:07:02
have that, you'll have a massive zombie
00:07:06
group think culture. So from that
00:07:08
perspective, you have to put Tik Tok
00:07:11
into the hands of a completely different
00:07:14
owner than any of these other social
00:07:16
media sites so that they are motivated
00:07:18
to compete against each other. That's
00:07:20
one. The second thing is there's been a
00:07:22
lot that has been said about the Tik Tok
00:07:25
algorithm called Monolith
00:07:27
and a bunch of it has been already put
00:07:29
out openly and Tik Tok was very
00:07:30
transparent and they published a paper.
00:07:32
You can find it on archive. You can show
00:07:34
the link to it, Nick, maybe in the show
00:07:36
notes, but it's an incredible paper that
00:07:38
describes a very simplistic approach to
00:07:40
essentially moving people into different
00:07:43
directions of thought.
00:07:45
So if you put all of these ideas
00:07:47
together, I think where we are maybe all
00:07:50
the way coming back to where we started
00:07:51
this discussion about Charlie Kirk,
00:07:55
it is increasingly important to make
00:07:58
sure that the overwhelming majority of
00:08:02
how people get ideas is understood by
00:08:06
the rest of the people. Because if you
00:08:08
start to go down these rabbit holes in
00:08:10
ways that are algorithmically programmed
00:08:13
in models that you don't understand that
00:08:15
then push you into extremism, you will
00:08:17
end up in a very very very bad place as
00:08:19
will society.
00:08:21
And then the the outcomes of that are
00:08:23
completely avoidable as we're seeing.
00:08:25
Yes.
00:08:26
So I think that the Tik Tok thing is
00:08:29
going to be one of these important
00:08:30
moments where we shine a light on the
00:08:33
importance of these algorithms. It's
00:08:34
poorly understood. It's not well talked
00:08:37
about, but I think what the Trump
00:08:39
administration doing is important to
00:08:40
keep it away from everybody else so that
00:08:43
there's more competition.
00:08:44
Yeah, I'm gonna um strongly agree. I
00:08:46
think the Trump administration did a
00:08:48
great job on this one. Just calling
00:08:49
balls and strikes of not making sure
00:08:52
meta got it or somebody who has already
00:08:55
a lot of algorithmic control over what
00:08:57
society seeing. And back to
00:08:59
just just on this, you know, the I give
00:09:02
a lot of credit to Elon too because his
00:09:04
algorithm is open source. We know what's
00:09:06
happening there.
00:09:06
He just did it two weeks ago. Yeah.
00:09:08
If that's open source and Monolith is
00:09:10
open source, then I think the next big
00:09:13
question we have to ask is what is going
00:09:15
on in Reddit? What is going on in meta?
00:09:18
How are we
00:09:19
how are we guiding and shaping people?
00:09:21
Why does YouTube sometimes for example
00:09:23
like our Tulsi Gabbard video is
00:09:25
apparently deemed too risque an adult
00:09:27
content? Who decided that? How did that
00:09:30
happen?
00:09:30
An algorithm. Yeah. Not not any human.
00:09:32
And you know the thing I think is
00:09:34
important to start thinking about here
00:09:36
is as an industry we're going to either
00:09:38
need to regulate this ourselves or be
00:09:41
regulated. I think that there should be
00:09:43
regulation and I'm not like super a fan
00:09:45
of regulation that algorithms must be
00:09:47
disclosed and you must have the option
00:09:50
given to you upfront to switch your
00:09:54
algorithm. There should be a b ya bring
00:09:56
your own algorithm. There should be an
00:09:58
algorithm store. And I I talked to Elon
00:10:00
about this publicly on on X many times.
00:10:03
If you could say, I want one that just
00:10:05
gives me a chronological feed. I want
00:10:06
one that is from the highest quality
00:10:07
sources. And then you should be required
00:10:10
to show what the default algorithm is
00:10:12
doing. And if you don't do that, I think
00:10:14
you should lose your section 230 because
00:10:17
an algorithm is more powerful than an
00:10:20
editor at the New York Times or an
00:10:22
editor at HBO or Netflix deciding what
00:10:25
we see, deciding what goes on the
00:10:26
homepage. The algorithm is a black box
00:10:29
and who knows who's controlling it. And
00:10:30
then what happens in society when young
00:10:33
men are pushed towards more and more
00:10:36
fringe content, more and more dark
00:10:38
content? Why not just have all this be
00:10:40
transparent? Why not let people see?
00:10:42
Unfortunately, they don't need to be
00:10:43
pushed to fringe content. All they need
00:10:45
to do is go to a school where the woke
00:10:50
curriculum has been mainstreamed. And
00:10:53
bingo.
00:10:54
Randy Weingard's foot soldiers are
00:10:56
saying that conservatives are fascists.
00:10:58
So you're acting like you got to go
00:10:59
through some weird rabbit hole to embibe
00:11:01
these ideologies when all you have to do
00:11:03
is attend a public school and probably a
00:11:07
lot of private ones, too. I think
00:11:08
Dalton's probably the worst. So again, I
00:11:10
you're acting like the radicalization's
00:11:12
coming from the fringes. I think what's
00:11:14
so concerning about where we are as a
00:11:16
society is that radicalization is coming
00:11:18
from our institutions or a lot of these
00:11:21
institutions.
00:11:22
You're not going to get an argument with
00:11:23
me. I think these schools should be
00:11:25
teaching, you know, basic skills and
00:11:28
they should not be involved in the
00:11:30
culture wars in any way. I don't think
00:11:32
any parent is sending their kids there.
00:11:34
And if you are a parent and you're in
00:11:35
California, I I would encourage you to
00:11:38
figure out what they're teaching your
00:11:39
kids. Uh, and here in the great state of
00:11:41
Texas, it's quite
00:11:42
totally agree. But hey, can I can I
00:11:44
It's quite different here, by the way.
00:11:46
And it's quite different here in the
00:11:47
great state of Texas. I can tell you
00:11:48
having lived in both places with three
00:11:50
kids,

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Episode Highlights

  • Ellison's Media Ambitions
    Larry Ellison's son, David, is looking to acquire Warner Brothers Discovery, potentially reshaping media.
    “This would be seismic in the news business.”
    @ 00m 47s
    September 25, 2025
  • The Future of TikTok
    Oracle is favored to acquire TikTok, which could change the social media landscape.
    “What are your thoughts on this divevestature?”
    @ 06m 00s
    September 25, 2025
  • Algorithm Control
    The importance of algorithm transparency is highlighted in the context of social media influence.
    “He who controls the algorithm will control what people think.”
    @ 06m 47s
    September 25, 2025

Episode Quotes

Key Moments

  • Media Merger00:08
  • TikTok Acquisition01:11
  • Algorithm Control06:47
  • Institutional Radicalization11:18

Words per Minute Over Time

Vibes Breakdown

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