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I was promoted to president of Coke
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Fertilizer at that time. And about nine
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months in, I realized that I was not the
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guy for the job. And I walked in my
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boss's office and fired myself.
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Humiliating, especially being the boss's
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son. Oh my god, I'm a failure. Couldn't
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make this work. The business was still
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doing fine, but I wasn't doing a good
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job as a leader. And I knew there was
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someone else that had the comparative
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advantage to be a great operator, CEO,
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president type role. And so I learned
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through all that that I wasn't an
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operator and I was a builder. Like all I
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wanted to do was go build the stuff, you
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know, this whole idea of creative
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destruction that would disrupt the core
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business that I was running.
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Understanding your comparative
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advantage, what you're good at and what
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you're not relative to others that could
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be doing that job was a huge deal. My
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hope was that that was a little bit of
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an example for other KO leaders as well.
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If you're not in the right job, you
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don't have to like fire yourself, but
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figure out what your power alley really
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is and where you can contribute and add
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the most