$DJT: The Modern-Day Bowie Bond

in 1997 David Bowie issued what was then famously called the Bowie Bond it was $55 million that yielded 7.5% which is about 80 bips above the 10e at the time the bond payments were linked to 20 albums that Bowie had released before 1990 and what he basically said was you're essentially buying a piece of me and I'm going to take this $55 million upfront and you're going to get paid this interest based on the royalties that I generate off that historic Library for a 10-year period and it turned out that it was an incredible bet this was the first example I think of people monetizing themselves their name and their likeness today what's happening is a more sophisticated

version of that movement but at much larger scale and I think what the djt company what it represents is effectively a trading coin a baseball card if you will a trading card via a stock on the value of Donald Trump's name his recognition and his likeness