00:00:00
what on Earth have you given me that is
00:00:03
how you can measure your nighttime
00:00:04
erections it's unbelievable in ways it
00:00:08
improves health and wellness Brian
00:00:10
Johnson is back the billionaire who's
00:00:12
spending $2 million a year to stay young
00:00:15
forever through algorithmic Precision
00:00:18
this is the most impactful humanitarian
00:00:19
project ever trying to find the very
00:00:22
best science in the world for how you
00:00:23
can extend your life and how's it been
00:00:24
going honestly I'm in the absolute Peak
00:00:27
Performance of my entire life I've
00:00:29
extended my lifespan over 30% reduced my
00:00:33
age by 12 years increased muscle and
00:00:36
strength and now 6 months of perfect
00:00:39
sleep I've accomplished the best sleep
00:00:42
score in history a demonstration of
00:00:44
human ability because if I can do it
00:00:46
everyone else can do it too every second
00:00:48
of every day we're all trying not to die
00:00:50
that's what we're doing as a society
00:00:51
right now it's not working very well but
00:00:53
if an algorithm could manage your health
00:00:55
and wellness for you and Achieve near
00:00:57
perfect health would you opt into that
00:00:59
because
00:01:00
we found it but what can the average
00:01:02
person do one thing that works
00:01:04
is really yeah it's like the super of
00:01:07
superfoods there you
00:01:09
go that is not how you're meant to have
00:01:12
that and what comes next The Best Is Yet
00:01:15
To Come Kate to Kate will you come on
00:01:20
out so you're the first woman on earth
00:01:22
to follow Brian's lifestyle that's right
00:01:25
what's been the biggest
00:01:28
sacrifice quick one this is really
00:01:31
really fascinating to me on the back end
00:01:33
of our YouTube channel it says that
00:01:35
69.9% of you that watch this channel
00:01:38
frequently over the lifetime of this
00:01:39
channel haven't yet hit the Subscribe
00:01:41
button I just wanted to ask you a favor
00:01:43
it helps this channel so much if you
00:01:45
choose to subscribe helps us scale the
00:01:47
guest helps us scale the production and
00:01:49
it makes this show bigger so if I could
00:01:50
ask you for one favor if you've watched
00:01:52
the show before and you've enjoyed it
00:01:54
and you like this episode that you're
00:01:55
currently watching could you please hit
00:01:56
the Subscribe button thank you so much
00:01:58
and I will repay
00:02:00
that gesture by making sure that
00:02:01
everything we do here gets better and
00:02:03
better and better and better that is a
00:02:04
promise I'm willing to make you do we
00:02:06
have a
00:02:06
[Music]
00:02:12
deal
00:02:14
Brian you're now coming up on almost
00:02:18
three years since you started blueprint
00:02:20
which is your sort of anti-aging life
00:02:23
extending longevity protocol is that
00:02:25
accurate that's
00:02:27
accurate give me a overview of the
00:02:30
benefits you've been able to achieve in
00:02:32
those three
00:02:33
years I legitimately have never been
00:02:36
happier in my entire life why it's like
00:02:40
when you have a a series of bad nights
00:02:42
of sleep and you you're eating poorly
00:02:44
and you sleep poorly in a week or two
00:02:47
you just normalize to that new Norm you
00:02:48
don't realize what you've lost it just
00:02:50
becomes invisible to you and then when
00:02:52
you bounce back after a really great
00:02:53
night's sleep and you take care of
00:02:55
yourself you make the observation this
00:02:57
is the most remarkable thing ever I wish
00:02:59
wish I could exist like this all the
00:03:01
time and I've hit that state where I'm
00:03:03
in the absolute Peak Performance of my
00:03:06
entire life I've never been as well
00:03:08
rested I've never been as CL with uh
00:03:10
greater Clarity of mind I've
00:03:12
never uh been more calm emotionally yeah
00:03:16
you know I'm I'm not provoked I'm not
00:03:18
irritable things that I struggled with
00:03:22
before it's true that you don't know how
00:03:24
bad you felt until you feel good I can
00:03:27
relate it's dealing with oneself is uh
00:03:32
the most challenging thing this is from
00:03:34
my experience the most challenging thing
00:03:35
in my existence is understanding my own
00:03:37
self like uh trying to map out where I'm
00:03:40
self-aware and where I'm unaware where
00:03:42
my self-awareness ends and what I've
00:03:45
normalized to and can no longer see what
00:03:47
status quo hides from me what biases I
00:03:50
have in my brain what blind spots I have
00:03:52
I'm blind to so much of reality and I
00:03:56
just have no idea and the Brain plays
00:03:58
these tricks on us where we believe with
00:04:01
confidence that we have we're the master
00:04:02
of our reality that we see all things we
00:04:04
feel all things that if something's
00:04:06
missing we're going to note it but
00:04:08
really my life has become trying to find
00:04:10
out what's invisible to me what are some
00:04:12
of those psychological biases that you
00:04:13
think most people still don't realize
00:04:15
our our Illusions oh man it's like my
00:04:18
most favorite topic
00:04:20
because we are fooled into
00:04:24
thinking that we truly
00:04:26
[Music]
00:04:28
understand our situation our reality and
00:04:31
there's so many easy tricks one can play
00:04:33
even something simple like if you prime
00:04:34
somebody with words like uh grandma
00:04:38
grandmother or grandfather or things
00:04:41
that trigger thoughts of old age or
00:04:44
being slow and then you ask a person to
00:04:46
walk down the hallway to do a task those
00:04:49
who've been primed with old sounding
00:04:51
word old Rel uh Associated words and
00:04:53
young the old Associated walk more
00:04:56
slowly and the young walked qu quicker
00:04:58
we incorpor all these things into the
00:05:00
way we Act and the way we think and what
00:05:04
we internally uh generate and we just
00:05:07
it's beyond our awareness so for people
00:05:09
that don't know what the word priming
00:05:10
means essentially if you just say those
00:05:12
words to somebody if you say grandmother
00:05:13
or grandfather or old Associated elderly
00:05:15
Associated words to somebody in studies
00:05:18
they then walk slower I'm really
00:05:20
interested in the behavioral stuff
00:05:21
because I think most of us are governed
00:05:23
by a set of stories that we've come to
00:05:25
learn believe about ourselves that we've
00:05:27
probably learned from false evidence
00:05:30
along the way and we're now living our
00:05:31
lives in accordance with that false
00:05:33
instruction manual like there's a puppet
00:05:35
master pulling the strings telling me
00:05:37
that I am a entrepreneur that does a
00:05:39
podcast in that IMA I'm unorganized and
00:05:41
I'm you know whatever might be you know
00:05:44
yeah how does one go about understanding
00:05:46
that those words are governing our lives
00:05:47
but then also more importantly getting
00:05:48
rid of the the the power that they're
00:05:50
exerting over us there's a few things I
00:05:53
do on a daily basis to help me one I
00:05:55
read a book by Gary Becker the economics
00:05:57
of Life uh when I was uh 24 years old
00:06:01
and he would take any given topic like
00:06:03
poverty something that would be non you
00:06:06
wouldn't think that this thing relates
00:06:08
to math and economics it's just like
00:06:09
this so social phenomena that I would
00:06:11
have previously heard someone tell me a
00:06:12
story about and he would break them down
00:06:15
uh using economics and I thought that's
00:06:18
unreal a world understood through
00:06:21
numbers and graphs and models not
00:06:23
through stories no one's going to tell
00:06:25
me any story they're just going to lay
00:06:26
this out and I realize that there are
00:06:27
limitations of course to those things
00:06:29
like stories are embedded in those to
00:06:30
some extent however from the world I
00:06:32
came from where it was dominant on on
00:06:35
story to see that the world could be
00:06:38
objectively measured understood and
00:06:41
Quantified change my reality and so now
00:06:43
when I look at a given situation I try
00:06:46
to identify what is the numerical
00:06:49
representation of this thing what is the
00:06:50
mathematical formula what is the graph
00:06:52
that explains this phenomena not through
00:06:54
a story lens but like what actually are
00:06:57
what systems are at play so try to parse
00:06:59
through all the all the decoys that
00:07:00
would otherwise take me down a different
00:07:02
path and then secondarily is give me an
00:07:05
example of that what's an example I mean
00:07:07
so like uh what determines whether I
00:07:09
have high quality
00:07:10
sleep and most of the time in my
00:07:13
previously in my life my Sleep Quality
00:07:15
was something like a random I would go
00:07:17
to sleep and I would have no idea what
00:07:20
was impacting why I would get high
00:07:23
quality sleep or not and then I could
00:07:25
numerically back out that's what I've
00:07:26
done over the past few years is what
00:07:28
elements contribute to and how those
00:07:30
biological processes function and then
00:07:31
what happens when and you can map out
00:07:33
the entirety of that process last time
00:07:36
we we spoken I think you were on four
00:07:38
months of perfect
00:07:40
sleep where are you at now I completed
00:07:43
six months of perfect
00:07:46
sleep and what does perfect sleep mean
00:07:48
for 100% sleep score and that's judged
00:07:51
by uh my wearable by by whoop okay and
00:07:54
so before I did this nobody had achieved
00:07:58
that series of of 100% scores and many
00:08:02
people who who have had a device like
00:08:04
that for over a year have never once
00:08:06
achieved a 100% sleep score and what I
00:08:09
was trying to do was something akin to
00:08:11
like a 4minute mile or a milia aart
00:08:14
flying a plane across the Atlantic or
00:08:16
you know someone climbing Everest it was
00:08:18
basically a demonstration of human
00:08:21
ability that people didn't think was
00:08:24
possible and then once one person
00:08:26
demonstrates it it opens it up for
00:08:28
everyone else because if I can do it
00:08:30
everyone else knows they can do it too
00:08:32
and so I wanted to show that reliable
00:08:35
high quality sleep is achievable and
00:08:38
that if you do that it could potentially
00:08:40
give you the best cognitive and
00:08:44
emotional performance of your life do
00:08:47
you think there's a human being an adult
00:08:49
human being on planet Earth that's slept
00:08:52
better than you for the last 6 months
00:08:54
there's currently no one that has shared
00:08:57
data that has achieved that so so is if
00:08:59
we're just looking at the data alone
00:09:01
which is not an entire representation
00:09:03
then yeah I I've accomplished the best
00:09:05
sleep score in history pretty impressive
00:09:09
and for for just to recap so I'm I'm
00:09:11
clear because I know we discussed this
00:09:12
last time you go to bed at like 8 8:00
00:09:14
pm right 8:30 8:30 and your last meal of
00:09:18
the day is before midday that's right
00:09:20
11:00 a.m. 8:30 and you're still doing
00:09:22
that you're still going to bed at 8:30
00:09:23
every day that's right people are I feel
00:09:26
like this their sleep is getting worse
00:09:28
and worse in society with stimulants
00:09:30
that we consume the way we live our
00:09:33
lives devices destroy
00:09:36
sleep do you think sleep is the really
00:09:38
the foundation of daily performance
00:09:42
would you would you aim at that first if
00:09:44
you were someone that was trying to
00:09:44
start your journey to live
00:09:47
a a life more in line with your
00:09:50
long-term
00:09:50
goals sleep is the single most important
00:09:54
thing any human does on any given day
00:09:57
and if you look at it from a culture
00:09:59
identity standpoint people like you and
00:10:02
me who work hard at an entrepreneural
00:10:04
Endeavor there's this mythology that if
00:10:07
you sleep under your desk or you go days
00:10:10
without sleep you're a hero that people
00:10:13
will tell stories about you it's like
00:10:15
the old like I guess Viking mythology
00:10:18
where you you have these stories told
00:10:20
about your great deeds and so it's
00:10:22
almost like if you're a great
00:10:24
entrepreneur and if you want to be
00:10:26
respected by your peers and if you want
00:10:27
to achieve mythology
00:10:30
status you do that sleep deprivation
00:10:33
thing and so it's built so far into our
00:10:36
cultural identity so when people I know
00:10:37
when my friends who I act as a therapist
00:10:41
for many people who go through this
00:10:43
thing where they they don't realize why
00:10:45
they actually can't prioritize sleep and
00:10:47
then when we dig deep is that they have
00:10:49
these imaginations of the kind of person
00:10:52
they want to become and how they want
00:10:54
others to view them and they feel
00:10:56
trapped that if they don't complete the
00:11:00
mythology lore that they'll somehow be
00:11:02
less than and they won't achieve the
00:11:05
ranking among the social group and it's
00:11:07
all backwards the the the shift that's
00:11:11
appropriate is and it's happening
00:11:14
actually right now is that the person
00:11:15
who prioritizes sleep is going to be
00:11:18
higher performing they'll be more Lucid
00:11:21
they'll be they'll have better ideas
00:11:23
that people who don't sleep are
00:11:25
literally half dead they're actually
00:11:28
intoxicated they're impaired
00:11:31
physiologically physiologically they're
00:11:32
impaired explain that when you are sleep
00:11:35
deprived uh to a certain degree it is
00:11:38
equal to being Intoxicated by alcohol
00:11:40
you're
00:11:41
inebriated and so these are the people
00:11:44
who are leading organizations there are
00:11:47
groups of a large number of individuals
00:11:49
that
00:11:50
are expecting them to make high quality
00:11:54
decisions on behalf of the entire group
00:11:56
and it's those very people who are not
00:11:59
sleeping well and who are impaired in
00:12:00
their judgment it's backwards and so
00:12:03
this is it's a it's a good note to make
00:12:06
and this goes back to the first
00:12:07
conversation of what am I not aware of
00:12:10
if you're playing the script of social
00:12:13
norms of doing what people say and
00:12:15
you're not questioning them then you're
00:12:18
you're living a you're living in a p in
00:12:22
the past of antiquated ideas that are
00:12:25
hurtful to you like here's one more
00:12:27
example I was at a conf of the day and
00:12:30
the gentleman who was interviewing me
00:12:31
said hey who here thinks that you can
00:12:34
live forever and there was like two
00:12:36
people were
00:12:37
like who who here thinks you're going to
00:12:40
die and like everyone's hand shot up and
00:12:44
I was commenting to them that when when
00:12:47
you read
00:12:49
history who in a historical moment
00:12:52
actually understood what was happening
00:12:55
in that time and place you know 99% of
00:12:58
people
00:12:59
are living in the past they repeat the
00:13:01
things that people in the past had said
00:13:03
the future had already arrived so if
00:13:05
it's like the year
00:13:07
1634 the future already arrived in 1634
00:13:10
it's just the people there living during
00:13:11
that time frame don't know it they
00:13:13
hadn't seen it yet they hadn't been
00:13:14
exposed to it or maybe they exposed to
00:13:16
it but they thought it was crazy or the
00:13:18
person was a quack and so you're always
00:13:20
people are always living in the past and
00:13:23
so the same is true right now we are
00:13:25
living in the past the future is already
00:13:27
here the ideas and Technologies are out
00:13:30
there maybe you and I have seen it maybe
00:13:32
we can't maybe we encounter it maybe we
00:13:33
believe it maybe we don't but it's
00:13:35
definitely here right now and sleep is
00:13:37
one of those things where the future is
00:13:39
already here and people who are playing
00:13:41
the mythology of no sleep and under desk
00:13:43
and everything else they're living in
00:13:44
the past I think a lot of people
00:13:46
listening who do struggle with sleep do
00:13:49
believe in the importance of sleep at
00:13:51
least if you asked them they'd say they
00:13:52
did but for whatever reason you know
00:13:55
they might have sleep related
00:13:56
difficulties they might have insomnia
00:13:57
they might to lay in bed all night and
00:13:59
just feel anxious or whatever else and
00:14:02
it's those people that I I want to offer
00:14:05
some advice to the people that um yeah
00:14:09
they they work hard and stuff but they
00:14:11
just struggle with sleep yeah there's a
00:14:13
difference between the acknowledgement
00:14:16
that sleep may be good for you and like
00:14:18
you say like yeah I'm on board a good
00:14:19
sleep it's an entirely different
00:14:21
situation when you prioritize your life
00:14:23
around that which means if somebody's
00:14:25
like hey let's grab a drink sorry can my
00:14:29
bedtime at blank or if you're if you
00:14:33
find that you sleep better by having
00:14:35
earlier meals and then you're in a
00:14:37
social event you're like well I'm going
00:14:38
to eat anyways so it forces you to make
00:14:41
really hard decisions on your actual
00:14:43
lifestyle which it does it pits you
00:14:45
against social norms which are
00:14:46
uncomfortable we want to fit in we want
00:14:48
to have friends we want to be part of
00:14:49
the tribe so it it does really invite
00:14:52
but that every person who makes the
00:14:54
gesture who does it makes the tribe
00:14:57
stronger so when one one person's brave
00:14:59
enough to say actually I'm going to hit
00:15:01
the sack guys and like oh man you're
00:15:04
you're such a wuss while you doing that
00:15:06
hang out man like what's wrong with you
00:15:07
what like they they jokingly try to
00:15:11
belittle like it's kind of serious and
00:15:12
kind of not but every time somebody does
00:15:14
that and has the
00:15:16
courage there's several others in that
00:15:18
group who are like damn I now feel
00:15:21
empowered that I can say something and
00:15:22
that's the norm that's shifting but this
00:15:24
it's the same social dynamics in
00:15:26
whatever time you're in it's just
00:15:28
understanding that and not being owned
00:15:30
by it and then I guess the other the
00:15:32
other exception potentially is parents
00:15:35
that don't have yeah um child care
00:15:39
because I mean I've when I speak to
00:15:40
parents they always tell me they like
00:15:42
Steve listen when you have a kid you can
00:15:44
forget your no meetings before 11:00
00:15:46
a.m. Rule and your whoop HRV competition
00:15:49
yeah because when that baby cries at
00:15:50
3:00 a.m. you know and then at 4:00 a.m.
00:15:53
and then 5:00 a.m. you're just going to
00:15:54
be dragged through the mud with them so
00:15:57
that's true and having raised three kids
00:16:00
I can attest that that's true also you
00:16:03
can definitely establish a sleep culture
00:16:06
in your family where you can make it
00:16:09
understandable that once the child goes
00:16:11
to sleep at whatever age the expectation
00:16:14
is they're in their bedroom for that
00:16:15
entire duration of time absent something
00:16:19
a fire or them feeling threatened for
00:16:21
their life if it's because they lost
00:16:23
their PL their toy car under their bed
00:16:25
or it's because they can't find their
00:16:27
blankie none of that justifies leaving
00:16:29
the room and entering you know the
00:16:30
parents bedroom so there's definitely
00:16:33
things that can be done you're not
00:16:34
entirely powerless and you can make
00:16:36
meaningful improvements by setting the
00:16:37
standard for the entire family that
00:16:39
starts with the parents like what what
00:16:41
hygiene do they maintain and what do
00:16:42
they pass on to the children but it's
00:16:43
not entirely hopeless based on the way
00:16:45
you live your life now you must look at
00:16:46
people and see a whole lot of excuses
00:16:49
and a whole lack of responsibility
00:16:51
everywhere you go every tweet you get
00:16:53
every comment you see it must just to
00:16:55
you wreak of low responsibility cuz
00:16:57
you're someone that as you you said last
00:16:58
time has kind of given up control of
00:17:01
yourself to this blueprint which really
00:17:04
is the essence of um discipline is
00:17:06
completely surrendering to that do you
00:17:09
think people are lacking responsibility
00:17:12
and full of excuses about their
00:17:14
lives I mean who of us are not
00:17:19
that and like any of us who would dare
00:17:22
say otherwise are deceiving ourselves
00:17:25
and this is again a self-awareness is we
00:17:27
all are self-deception machines and
00:17:31
anyone who doesn't believe that is self-
00:17:34
deceiving do you still self- deceive
00:17:36
absolutely what are you still self-
00:17:38
deceiving yourself on you suspect I
00:17:40
wouldn't trust myself in my own Pantry
00:17:43
with a bunch of junk food that's why in
00:17:46
my house I can have I I've eliminated
00:17:49
all self harm there's just nothing I can
00:17:51
do because I don't trust
00:17:53
myself it's not like I you know I feel
00:17:56
like I've created so much discipline and
00:17:58
confidence like put it in front of me
00:17:59
and I won't do it even though I do it on
00:18:01
a daily basis where I'm in social
00:18:03
situations I don't put myself in that
00:18:04
environment but yeah I mean
00:18:07
I my goal is to find where I'm in error
00:18:12
in thought and action
00:18:17
constantly that's the that's the gem
00:18:19
that's the treasure chest is finding out
00:18:21
where you've
00:18:23
missed but you can know you've missed
00:18:25
somewhere I think about areas in my life
00:18:26
where I go I know what the right to do
00:18:28
is but for whatever reason I keep not
00:18:31
doing the right thing and I keep getting
00:18:32
the feedback yeah okay you you mess that
00:18:34
up Steve and then you know weak passes
00:18:36
and I might do the same thing
00:18:38
again the one game we all humans play
00:18:41
every human on the planet is playing is
00:18:43
don't die every second of every day
00:18:47
we're all trying not die not to die so
00:18:49
we look both ways before we cross the
00:18:50
street we have carbon monoxide detectors
00:18:54
we don't seek out we don't drink poison
00:18:56
you know on purpose like we we do all
00:18:58
these things to not die now the weird
00:19:00
thing though is I can look both ways
00:19:02
before I cross the street and also be
00:19:04
smoking a
00:19:05
cigarette and that's just the nuances of
00:19:08
the human mind but what I wanted to do
00:19:10
with blueprint is I wanted to say okay
00:19:11
if you really take do don't die to the
00:19:13
absolute extreme I'm going to measure
00:19:15
every biological process in my body and
00:19:17
find out where every cell is aging like
00:19:21
where basically where dying is happening
00:19:23
and then I'm going to identify all those
00:19:24
behaviors and I'm going going to try to
00:19:26
eliminate every Behavior
00:19:28
that contributes to don't dying so what
00:19:31
is possible in 2023 for the ultimate uh
00:19:34
effort of don't die on every front and
00:19:37
that means no excuses ever for anything
00:19:41
so a six-month sleep score like you
00:19:43
basically have to say this is in stone
00:19:46
it's not going to be changed under any
00:19:48
circumstance because I'm trying to prove
00:19:49
a point of what could be done with the
00:19:51
science in this moment funny when you
00:19:53
said about the cigarette example you'll
00:19:56
cross the road you'll look both ways to
00:19:57
make sure you don't get get hit by a
00:19:58
truck but you'll be smoking the way that
00:20:00
I interpreted that is okay we don't want
00:20:02
to die and we will want to sign up to
00:20:05
don't die but none of us want to sign up
00:20:08
to don't
00:20:09
live yeah with with living you're
00:20:13
mapping that to like some sensorial
00:20:16
pleasure like just some kind of yeah
00:20:19
some kind of pleasure whether it's
00:20:20
having a couple of cocktails or staying
00:20:23
up late and watching Netflix or whatever
00:20:25
it might be yeah and you're trying to
00:20:27
find the things that create the stimuli
00:20:30
that you you care about yeah I think
00:20:32
most people want to extend their life
00:20:35
but I I think they only want to extend
00:20:37
it as long as they can live within that
00:20:40
extension and obviously what you've
00:20:42
chosen to do is to extend your life and
00:20:46
make bigger sacrifices than the average
00:20:48
Jo would be prepared to make yeah the
00:20:51
the argument I'm making is in any other
00:20:55
time as a homo sapien I I completely
00:20:59
understand that thought process do your
00:21:02
thing the difference right now is we're
00:21:04
baby steps away from Super intelligence
00:21:06
which means for the first time in the
00:21:08
history of homo sapiens we may not die
00:21:12
and so I'm arguing that only in this
00:21:14
moment doesn't make sense to take these
00:21:16
Extreme Measures because before you can
00:21:19
easily say look I'm willing to trade 10
00:21:21
years of end life for this version of
00:21:24
life now reasonable understandable sure
00:21:28
but in this moment you may miss out on
00:21:31
the most spectacular existence in all of
00:21:33
history so why why do that for some
00:21:36
cheap thrill what's that spectacular
00:21:38
existence I might miss on um It's
00:21:42
Complicated definitely complicated to be
00:21:43
human uh when you look at the
00:21:45
capabilities of AI as it's emerging
00:21:48
there's reason to believe
00:21:51
that we are acquiring the ability to
00:21:57
engineer
00:21:59
reality we can
00:22:01
physically engineer atoms molecules
00:22:04
organisms we can
00:22:06
create experiences with with uh certain
00:22:10
chemicals we can program physical we can
00:22:13
program visual digital realities like we
00:22:16
have our fingers on the ability to
00:22:20
engineer and program the entirety of our
00:22:23
reality
00:22:25
increasingly that opens up a an expanse
00:22:28
of opportunity that is so far beyond our
00:22:31
imagination we can't even begin to
00:22:33
pretend like we understand okay this is
00:22:37
something I've never mentioned before in
00:22:39
2023 I launched my very own private
00:22:42
Equity Fund called flight fund and since
00:22:44
then we've invested in some of the most
00:22:46
promising companies in the world my
00:22:48
objective is to make this the best
00:22:50
performing Fund in Europe with a focus
00:22:52
on high growth companies that I believe
00:22:54
will be the next European unicorns the
00:22:57
current investors in the fund who have
00:22:58
joined me on this journey are some of
00:23:00
Europe's most successful and Innovative
00:23:03
entrepreneurs and I'm excited to
00:23:04
announce that today as a founder of a
00:23:07
company you can pitch your company to us
00:23:10
or if you are an investor you can also
00:23:14
now apply to invest with us head to
00:23:17
flight fund.com to gain an understanding
00:23:20
of the fund's mission the remarkable
00:23:22
companies we proudly support and to get
00:23:23
in touch with me and my team legal
00:23:26
disclaimer flight fund is regulated by
00:23:28
the FCA so please remember that
00:23:29
investing in the fund is for
00:23:31
sophisticated investors only don't
00:23:32
invest unless you're prepared to lose
00:23:34
all of the money you invest this is a
00:23:35
highrisk investment and you are unlikely
00:23:37
to be protected if something goes wrong
00:23:39
there is no guarantee that the
00:23:40
investment objectives will be achieved
00:23:42
and as with all private Equity
00:23:44
Investments all of the investment
00:23:45
capital is at risk this communication is
00:23:47
for information purposes only and should
00:23:49
not be taken as investment advice or a
00:23:51
financial
00:23:52
promotion what are the um concerns
00:23:55
though if everybody gets older isn't
00:23:58
there going to be like huge disparities
00:23:59
in like wealth and stuff because I read
00:24:02
some stats that the global share of
00:24:03
wealth held by people over the age of 65
00:24:06
is increasing in 2020 people age 65 and
00:24:10
older held 35% of global wealth by 2050
00:24:14
they projected to hold almost 50% of
00:24:16
global wealth isn't it going to be the
00:24:18
case that if we're all living longer
00:24:20
you'd imagine like think about some of
00:24:21
the richest people in the world now they
00:24:22
would just acrw more and more wealth
00:24:24
older Generations would have more wealth
00:24:26
and younger Generations would mhm would
00:24:28
have very little there'd be this kind of
00:24:29
disparity within Society the 250 year
00:24:31
olds would all be like
00:24:33
billionaires yeah that's just an
00:24:35
engineering problem it's so it's public
00:24:38
policy so do you believe in like a
00:24:40
universal basic income where we'd hand
00:24:42
money to people I mean I don't think
00:24:44
it's not a reason to not want the future
00:24:45
it's not a reason to not want longevity
00:24:47
it's not a reason why we shouldn't
00:24:48
extend lives it's not a reason why
00:24:49
somebody should be deprived it's not
00:24:50
like if you're wealthy and you're old
00:24:52
you should die you know it's like it's
00:24:54
everyone's got this opportunity for life
00:24:56
and if there's a a very large disparity
00:24:59
it's getting worse it's a public policy
00:25:01
problem do you not think from like a
00:25:02
philosophical standpoint that death is
00:25:03
part of life I if you look at any sort
00:25:06
of Animal Kingdom Death is part of the
00:25:09
sort of natural attrition that creates
00:25:11
new Offspring new mutations new um
00:25:14
Energy new ideas I guess it has been the
00:25:18
system of intelligence that produced
00:25:21
us we have now taken the Reigns and we
00:25:24
are now the new system of intelligence
00:25:26
that's creating life going forward
00:25:29
when did we take the Reigns when we
00:25:31
started learning how to engineer biology
00:25:34
when we when we this is what I spent the
00:25:36
past 10 years doing is my observation
00:25:38
was after selling brry venmo it's
00:25:41
amazing that we have been able to create
00:25:44
the capability set in the digital world
00:25:46
you take a problem that can be solved by
00:25:48
people sitting down at a computer and
00:25:50
coding
00:25:51
software we can as a species we're
00:25:54
extraordinarily good at it millions and
00:25:56
millions of people that can do it and
00:25:57
solve problems very quickly if you take
00:25:59
a problem in the physical world like we
00:26:01
say the coral reef is dying around the
00:26:03
world which is creating a major problem
00:26:04
in these in oceans how do you make a
00:26:07
coral reef that is more robust to heat
00:26:11
or to Big you know variations you need
00:26:14
to have the same programmability of
00:26:16
programming of building a new coral reef
00:26:19
that can do that sort of thing if that's
00:26:20
a ano an approach to the problem we need
00:26:22
to have those abilities and so the goal
00:26:24
I had was we need this foundational Tech
00:26:27
techology so that any problem in the
00:26:30
physical world whether it be our health
00:26:32
the health of the oceans anything you
00:26:34
know building a Global biological immune
00:26:36
system we need to have these physical
00:26:38
abilities and so once you have that you
00:26:41
can program physical reality including
00:26:43
uh conscious States including the Earth
00:26:45
Health including our health and wellness
00:26:47
All Things become possibilities do are
00:26:49
you talking about Kel uh no my I had a
00:26:52
venture fund okay yeah what is Kel what
00:26:55
are you doing with kernel kernel is a a
00:26:58
way for us to use science and data to
00:27:02
build our best cognitive existence so
00:27:05
like for example it's easy for each of
00:27:06
us to to get on a scale and see our
00:27:09
weight and when we see weight is
00:27:11
climbing very quickly uh you know we
00:27:13
think that's not a good situation
00:27:15
because that leads to bad Health
00:27:16
outcomes I don't feel great and so
00:27:18
there's like a a it's a good feedback
00:27:21
mechanism for how am I doing with my
00:27:22
health with my weight we don't have the
00:27:25
same equivalent for our brains you can
00:27:27
get MRI or you can get a pet scan
00:27:29
they're great but they're hard to get
00:27:32
they are expensive uh it's very
00:27:34
laborious to actually do it we need to
00:27:37
be able to acquire information about our
00:27:38
brains as easy as it is to step on a
00:27:40
scale and get our weight and that's what
00:27:42
we built a kernel is the bike helmet you
00:27:44
put it on your head and you find out
00:27:46
important information about your brain I
00:27:48
had my brain scanned last week have you
00:27:50
seen your brain of course you've seen
00:27:51
your brain yeah did you find out
00:27:53
anything about your brain uh I did well
00:27:56
I wanted to demonstrate that you could
00:27:58
ask a question what happens when and
00:28:00
then take a given thing about the brain
00:28:01
like what happens when I do a
00:28:02
psychedelic what happens when I play a
00:28:03
game what happens when I don't sleep
00:28:04
well what happens when and all the
00:28:06
things we do that affects our brain and
00:28:08
in this case I was a pilot participant
00:28:10
for ketamine so we run a 15 person
00:28:12
ketamine study ketamine is a
00:28:15
anesthetic also used to tranquilize
00:28:17
horses also a party drug and so I
00:28:19
received a dose of in of ketamine in my
00:28:22
arm and then I was in that experience
00:28:25
for 45 minutes and what we saw was
00:28:27
interesting that I had my brain measured
00:28:29
for 10 minutes a day for 5 days before
00:28:30
during the camine experience then five
00:28:32
then uh 14 days afterwards and I think
00:28:35
those the most interesting thing is my
00:28:37
brain patterns like if you think about
00:28:38
the patterns like imagine you're looking
00:28:40
at Planet Earth and there's airports all
00:28:42
over the Earth and you're seeing traffic
00:28:44
patterns between each airport so between
00:28:45
Tokyo and New York there's a lot of
00:28:47
traffic London New York a lot of traffic
00:28:49
but between you know smaller cities you
00:28:50
have just a few planes here and there
00:28:52
there's big traffic patterns in our
00:28:53
brains of where activity is happening
00:28:56
and those patterns tell you things about
00:28:58
yourself like sounds like you had some
00:29:00
analysis done and when I did K when I
00:29:02
did the five days of measurement my
00:29:04
patterns of my brain were stable every
00:29:06
single day they were the same the same
00:29:08
traffic from the same place to and from
00:29:11
and then when I did ketamine it
00:29:13
scrambled all of my
00:29:15
patterns it's like you took the globe
00:29:18
and you just like remapped where all the
00:29:20
airports were and like okay Planes start
00:29:22
flying and then over on like day three
00:29:26
four my pattern started forming again
00:29:29
back in a similar way and so there was
00:29:31
that two to like one to 3 Day
00:29:34
therapeutic window where I was very open
00:29:37
to new pattern creation and it was
00:29:40
there's this joke among my colleagues
00:29:41
where we were walking from one meeting
00:29:43
to another and there was a wall that was
00:29:46
in front of us and I it was day two
00:29:47
after I took ketamine and I thought I'm
00:29:49
going to jump over the wall like that
00:29:51
seems like a fun idea why not so I just
00:29:53
spontaneously jumped over the wall and
00:29:55
then all my colleagues were like
00:29:58
what are you doing we're in a work
00:29:59
environment we don't jump over walls and
00:30:02
I hadn't thought about it in that frame
00:30:03
but I wonder if in that moment I was
00:30:06
open to doing something different and
00:30:07
unique that I normally wouldn't have
00:30:08
done because I had this opening but it
00:30:10
was cool to see my
00:30:12
patterns where they were how they
00:30:14
changed and how they reformed in some
00:30:16
kind of window that opened up as how I
00:30:18
could remap my own experience I mean
00:30:20
that's probably a pretty compelling case
00:30:22
for psychedelics as it relates to mental
00:30:24
health and you know if we think of some
00:30:26
mental disorders as being stuck in
00:30:28
patterns patterns of thinking patterns
00:30:30
of belief patterns of
00:30:32
behavior um there's been quite
00:30:35
incredible clinical studies done to show
00:30:37
the impact that something like
00:30:39
psilocybin or Iain can have on addiction
00:30:42
or
00:30:43
depression what's your view on
00:30:45
psychedelics they're powerful yeah and I
00:30:48
hope that konel accelerates their
00:30:52
progress because most of the the
00:30:53
measurements are done through
00:30:55
questionnaires you're asking the person
00:30:57
how they felt how they felt and their
00:31:00
perspective but we know that our
00:31:02
subjective experiences are not terribly
00:31:03
reliable like when I after I had
00:31:05
ketamine if I were to use words to
00:31:07
explain what I experience I don't know
00:31:09
if I'm asked on day three how I felt in
00:31:11
day one it's hard to remember now you
00:31:13
can journal and try to make uh more
00:31:15
detailed notes but it's really hard to
00:31:18
subjectively account for your brain and
00:31:21
so having a a a system that tracks the
00:31:24
data removes some of that challenge and
00:31:27
could help Usher in uh psychedelics for
00:31:30
uh much broader adoption much faster
00:31:32
because you've got data to support what
00:31:34
you're trying to demonstrate have you
00:31:36
tried all the
00:31:40
psychedelics um I
00:31:43
asker I've had some
00:31:45
experiences
00:31:47
mushrooms I've done mushrooms what' you
00:31:50
think really interesting experience did
00:31:53
it did it change your
00:31:58
your opinion or your
00:32:00
perspective of your own mind yes yes um
00:32:06
I was overseas I think I was in Peru or
00:32:09
something and I was at a mushroom
00:32:11
ceremony whatever and i' taken the
00:32:14
treatment that the Sharman or whatever
00:32:15
had given me and I didn't think it was
00:32:18
working so I went over and sat down on
00:32:19
my
00:32:20
laptop yeah really [ __ ] bad idea and
00:32:23
I for whatever reason and this is so on
00:32:25
me I clicked on like Netflix because
00:32:27
everyone was over there and they were
00:32:28
all having their experience I thought
00:32:30
I'll just I'll just watch something on
00:32:31
Netflix and I don't watch I didn't even
00:32:32
watch Netflix I clicked something on
00:32:34
Netflix and as I'm watching it it's like
00:32:37
some I don't know some reality TV thing
00:32:41
and it just becomes really apparent to
00:32:42
me that these people's values that I'm
00:32:44
watching are like really bad they're all
00:32:46
like bitching about each other and
00:32:47
they're all being mean to each other and
00:32:49
at that very moment the world started to
00:32:51
just Spin and shake and I put the laptop
00:32:53
away and went and joined the gang wrote
00:32:55
about 35 notes of um
00:32:57
of handwriting again I never write with
00:32:59
my hands about connection and in that
00:33:01
moment I learned that like my perception
00:33:03
on reality is so
00:33:04
fragile and so what what do I believe
00:33:07
you know if if this experience that I'm
00:33:09
having with you now this perception of
00:33:11
reality is that fragile that one little
00:33:14
capsule that I eat can just shake it all
00:33:16
then Jesus
00:33:18
is I can't trust much can I I love that
00:33:23
so
00:33:25
much that's so beautiful
00:33:28
like what do we really know about
00:33:32
anything and like you said like this one
00:33:35
little plant and you eat it you ingest
00:33:39
it and then somehow your reality is
00:33:41
absolutely transformed into something
00:33:43
that you never imagined was
00:33:46
possible but then you come right back
00:33:49
you do and this is also this is the the
00:33:51
frame around like don't die so I
00:33:53
understand before our time and place
00:33:56
right now like in the 19th century sure
00:33:58
do your thing because you're going to
00:34:00
die and that's fine but right now I
00:34:03
guess with your your mushroom
00:34:06
experience do you feel open to the
00:34:10
idea that we may acquire new
00:34:13
capabilities of conscious experience
00:34:16
creation that could make your reality
00:34:19
more
00:34:21
interesting and more worthwhile like
00:34:23
whatever than anything you could ever
00:34:25
imagine yes but also could not sure cuz
00:34:28
I just don't know so again it goes back
00:34:30
to like it's hard for people to bet on
00:34:33
uncertainty in their lives yes you know
00:34:35
people don't who wants to bet on I don't
00:34:38
know interesting are you basically
00:34:41
impartial I'm kind of good with what
00:34:44
life's like now I think life's quite
00:34:46
cool now I think I think I still feel
00:34:48
like I'm
00:34:49
bending Reality by the way that I like
00:34:52
live my life and the things I've
00:34:53
achieved and I still feel like I've got
00:34:55
more Mountains to climb in my life and
00:34:57
higher Peaks to see
00:35:00
so you see what I'm saying yeah so it's
00:35:03
not really about a a dissatisfaction so
00:35:05
much now as the driver it's that the
00:35:08
possibilities are a motivator that you
00:35:10
if you
00:35:11
say um there just the possibility
00:35:16
some something you've not experienced a
00:35:19
new reality you could experience like
00:35:21
some we're walking into the Cradle of
00:35:23
super
00:35:25
intelligence okay so let's define super
00:35:27
intelligence just in case someone's lost
00:35:28
us along the way okay when you say super
00:35:30
intelligence you're talking about like
00:35:33
artificial intelligence and computers
00:35:34
that
00:35:35
are you know infinitely more intelligent
00:35:38
than we are and how we can interface
00:35:39
with that intelligence to bring make our
00:35:42
lives and our decisions and our
00:35:43
capabilities better that's right like
00:35:46
the computational Intelligence on near
00:35:50
future
00:35:51
timelines are going to be far superior
00:35:54
to our form of intelligence like how and
00:35:57
when and what forms no one knows but if
00:36:00
you look at the trajectory of the speed
00:36:03
it's fast it's it's faster than our
00:36:05
minds can comprehend and so if we
00:36:08
whatever comparison you want to make
00:36:09
like whether you know an ant relative to
00:36:11
us or whatever the version is or
00:36:14
homoerectus to us I don't we don't know
00:36:17
those details on what their experience
00:36:18
is but if if you just try to like think
00:36:21
about the scale of intelligence and what
00:36:23
that experience may be like even though
00:36:24
we don't know but you your response is
00:36:28
uh informative for me I have a bias and
00:36:31
this goes back to my
00:36:33
blindness I think this idea of walking
00:36:36
into the Cradle of artificial super
00:36:38
intelligence and the ability to engineer
00:36:41
all of
00:36:42
reality is the coolest
00:36:46
opportunity maybe in the known Galaxy
00:36:49
what's the most compelling argument
00:36:51
you've heard against your do not die
00:36:55
position the one that troubles you the
00:36:57
most I'm entirely unconvinced by any
00:37:01
argument that I've ever heard about
00:37:04
it are you entirely convinced by the Do
00:37:07
Not Die argument I'm convinced uh
00:37:10
through the thought experiment I did if
00:37:12
I if I try to transport myself to the
00:37:14
25th
00:37:16
Century and of course they have a sober
00:37:20
a detached cold soberness objective
00:37:23
soberness looking back at the 21st
00:37:25
century that we don't just like we look
00:37:27
back in history and we can see with
00:37:29
Clarity what we're so caught up in this
00:37:31
moment we're blinded by so many of these
00:37:34
realities and they would look back I'm
00:37:36
convinced by my thought experiment that
00:37:37
they look back and be like of course in
00:37:40
the early 21st century Homo sapiens
00:37:42
figured out that they had developed the
00:37:44
technology to continually expand their
00:37:47
life and
00:37:49
that like the homo sapian culture
00:37:52
shifted to the preservation of life
00:37:57
whereas right now we're all on the death
00:37:58
track and then we play all the fun games
00:38:00
along the death track but it's we just
00:38:03
you have to shift the entire
00:38:05
Zeitgeist where we we do the exact
00:38:07
opposite of what we're doing today in
00:38:08
instead of embracing and celebrating
00:38:10
death rituals we move entirely to life
00:38:13
extension rituals do you think like
00:38:15
living forever is possible or even
00:38:16
reverse reversing age yeah I mean I so
00:38:20
basically with all the arguments I come
00:38:22
down to this
00:38:24
idea uh this is a kin to us to us
00:38:28
interviewing Homo rectus a million years
00:38:31
ago and asking Homo rectus to make
00:38:35
observations on what it's going to be
00:38:37
like to be Homo sapiens a million years
00:38:40
later have our kind of cognition have
00:38:42
our
00:38:44
technology Homo rectus would have
00:38:47
nothing like almost nothing useful to
00:38:50
say do we care what they want or don't
00:38:53
want what they're scared of do we value
00:38:55
it in any way like it's interesting from
00:38:59
just an observational perspective but do
00:39:00
we really think that Homo rectus has
00:39:03
wisdom of some sort that would allow us
00:39:07
to um yeah to step into this existence
00:39:10
that's where I think we're at now is
00:39:11
like we're
00:39:13
basically we're sufficiently primitive
00:39:15
in our thought I don't believe in
00:39:19
anything we say as it relates to the to
00:39:21
the Future because the intelligence
00:39:22
we're walking into is so far superior to
00:39:24
ours why would we even
00:39:26
begin to imagine that we can express an
00:39:30
opinion that is Meaningful do you see it
00:39:33
almost like we're walking into a
00:39:34
different species of human entirely I
00:39:37
mean unquestionably that's happening one
00:39:39
of the really interesting things that's
00:39:40
going on is this thing called
00:39:42
crisper genetic
00:39:45
engineering what is what is that crisper
00:39:48
genetic engineering I know you did um
00:39:49
you did some kind of DNA therapy didn't
00:39:52
you I did I did my first gene therapy
00:39:54
gene therapy yeah yeah what is what is
00:39:57
all of that and what's the promise that
00:39:58
it holds for us crisper genetic
00:40:00
engineering and what was your gene
00:40:01
therapy yeah currently there's a ceiling
00:40:03
on human lifespan like 120 or so that if
00:40:06
you if you uh live a life a certain way
00:40:09
and you're given a genetic Lottery then
00:40:12
you can do that but to punch through 120
00:40:14
is very difficult through lifestyle and
00:40:17
diet and exercise and so to to Really
00:40:20
punch through this ceiling you need to
00:40:22
start working at the genetic level and
00:40:24
so whether you're doing there's gene
00:40:26
therapy whether you're doing crisper
00:40:28
there's a variety of ways you can start
00:40:31
modifying uh your genetic code and this
00:40:35
has the power or potential to punch
00:40:38
through the ceiling so explain that to
00:40:40
an idiot gene therapy is injecting genes
00:40:44
into you someone else's genes genes that
00:40:46
have been made in a laboratory or yeah
00:40:49
so this one is I just got two injections
00:40:52
on either side in my obliques here and
00:40:56
uh what it does is it expresses the
00:40:59
protein full Statin and so basically I
00:41:03
before I have a certain level I'm like
00:41:05
like eight or nine and once you get the
00:41:07
therapy you're higher like 20s 30s 40s
00:41:10
and so it's just increasing it's
00:41:11
increasing the amount of f Statin in my
00:41:13
body and so like one way to understand
00:41:16
this is when you work out M Statin um
00:41:21
lessens the amount of muscle growth that
00:41:23
can happen F Statin suppresses M Statin
00:41:25
so you have more muscle mass but it has
00:41:27
a whole bunch of other effects as well
00:41:29
this gene therapy didn't change my
00:41:32
actual genes it just increases the
00:41:34
expression of f Statin in my body and
00:41:37
how do you know if it works uh measure
00:41:39
them so yeah I do routine well so
00:41:41
there's a few things we're doing uh
00:41:43
we're measuring this via my blood what
00:41:44
are my full stat levels before and after
00:41:47
and then we're also measuring my body
00:41:48
with MRI and so because I'm the most
00:41:50
measured person in history we have this
00:41:52
interesting vantage point where we can
00:41:54
see across my entire body body from my
00:41:57
muscle and my um my fat and Bone and
00:42:00
speed and DNA methylation patterns from
00:42:02
my speed of Aging to my brain health
00:42:05
like working at hundreds and hundreds of
00:42:07
data points to see what effect it has
00:42:10
and have you found an effect yet uh our
00:42:12
first results are coming back next week
00:42:15
someone like me who is you know on the
00:42:17
High Street per se what are the
00:42:19
supplements that are on the High Street
00:42:21
that that do actually work for
00:42:23
anti-aging cuz people talk about NAD
00:42:25
plus and stuff
00:42:26
there's all these clinics now popping up
00:42:28
all over London where you can sit in the
00:42:29
chair for 2 hours and have the little
00:42:30
drip in your arm and stuff and I did it
00:42:32
once um cuz my friend had opened a a
00:42:35
place and I had a very hot chest yeah
00:42:38
like a burning feeling in my chest I
00:42:39
don't know if it's done anything for me
00:42:41
so I've just got it goes back to what I
00:42:43
said earlier you just got to kind of
00:42:44
believe in it or not like a religion
00:42:47
yeah yeah I mean it's best to measure it
00:42:49
so you're trying to change your
00:42:52
intracellular NAD I'm sure other people
00:42:55
have done measured it though so does it
00:42:56
work uh the the drips don't the drips
00:43:00
don't work you you want sustained levels
00:43:03
of NAD and so we yeah so I mean we
00:43:06
extensively measure my Ned levels and
00:43:08
we've tested nmn we've tested NR we've
00:43:10
looked at all the different modalities
00:43:12
you want sustained levels so my levels
00:43:14
when I first started I think they were
00:43:17
equivalent of something like 47 years of
00:43:19
age and now they're reliably age 18 like
00:43:23
I have that much I have age 18 levels of
00:43:26
NAD intracellular NAD and we dialed that
00:43:29
dosage in because I was able to measure
00:43:31
it and the the challenge of course is
00:43:33
when you do these things haphazardly get
00:43:35
a drip or whatever it's what you're
00:43:37
saying it's a story it's a market clever
00:43:41
marketing it's happy faces it's what
00:43:43
your friends are doing but it's not
00:43:44
based on any reality you need to see it
00:43:47
working in your body otherwise you know
00:43:49
be careful and when you're doing it so
00:43:52
the only reason it doesn't work is
00:43:53
because it's not sustained but it would
00:43:55
work if it was sustained so if I did
00:43:57
that every week then it would work you
00:44:00
also have to consider the halflife okay
00:44:02
so I I don't know all the data on the
00:44:03
drips I know the data much better on nmn
00:44:05
and NR but those things then you take
00:44:08
them orally yeah orally every day twice
00:44:10
a day yeah twice a day and those things
00:44:12
work yeah yeah they
00:44:15
reliably maintain my NAD My IC NAD
00:44:18
levels uh at a 18-year old
00:44:20
level what are some of those big um
00:44:24
anti-aging Therapies
00:44:26
or businesses or supplements that most
00:44:29
people have just thrown themselves into
00:44:32
or habits in terms of longevity habits
00:44:34
that are just a load of BS I mean most
00:44:39
everything really
00:44:41
yeah yeah give me some examples we I
00:44:44
mean everything listed on the the
00:44:46
blueprint website
00:44:48
is three years of our effort to try to
00:44:50
figure out what has scientific evidence
00:44:54
what can we do in me and measure it and
00:44:56
then communicate that out yeah cuz I I
00:44:58
want to make sure I avoid false
00:45:01
advertising right I got sucker down to
00:45:02
do that Bloody NAD drip thinking I was
00:45:04
going to be an 18-year-old that's right
00:45:05
so I don't want to do that again what do
00:45:07
I need to avoid I mean for example one
00:45:09
thing that works is extra virgin olive
00:45:11
oil well here's one I brought with me
00:45:14
out
00:45:15
here yeah so you sent me this um I did I
00:45:18
sent you that in the post yeah I mean so
00:45:20
we we tried
00:45:22
to for anybody that can't see I've got a
00:45:25
a bottle of extra virgin olive oil that
00:45:27
Brian had sent me about a month ago it
00:45:29
says on the front blueprint Brian
00:45:31
Johnson Ultra Premium extra virgin olive
00:45:34
oil completely all Black Bottle it looks
00:45:35
like a wine bottle oh on the back of it
00:45:38
it says with the goal of slowing his
00:45:41
speed of Aging Brian Johnson allocates
00:45:43
15% of his precise daily car calorific
00:45:47
budget to this extra virgin olive
00:45:50
oil it is rich in polyphenols which
00:45:54
studies show can potentially Safeguard
00:45:55
against against various cancers
00:45:57
cardiovascular diseases diabetes and
00:46:00
neurodegenerative conditions by
00:46:01
providing better reduction of oxidized
00:46:04
LDL than regular Evo extravaginal olive
00:46:08
oil
00:46:09
interesting so that's the question you
00:46:11
know if
00:46:12
you what things can I do in my life that
00:46:15
are easy and actionable and have a high
00:46:16
impact extra verion olive oil is very
00:46:19
close to number one really MH why
00:46:23
because of all the things it says on the
00:46:24
back yeah when you there you
00:46:27
go that's not how you're meant to have
00:46:30
that it's spicy yeah you put some pepper
00:46:33
in there it that's what premium olive
00:46:36
oil tastes like it's it's it's good oil
00:46:41
it's good virgin olive oil but nobody
00:46:43
should it's not nice to drink extra oh
00:46:45
it feels
00:46:47
quite it's very um it's quite thick and
00:46:49
smooth
00:46:51
mhm interesting yeah peppery and smooth
00:46:54
if you look at the evidence we we just
00:46:56
shared about what this does it's
00:46:58
unbelievable uh in the ways it improves
00:47:02
health and wellness it's better than
00:47:05
OIC really it is okay so explain what
00:47:09
exemp exemp is that's the diabetes drug
00:47:11
that people using to lose weight yeah so
00:47:13
like OIC is like the fire
00:47:18
alarm and so for example there's a study
00:47:20
where people lost 5.2 lbs uh taking Evo
00:47:25
consuming Evo for 9
00:47:28
weeks in addition to what they're
00:47:30
currently eating yeah yep and when you
00:47:33
say taking what do you mean just
00:47:34
sprinkling on top of my food or yeah the
00:47:37
I think the quantity for that study was
00:47:39
I think uh 45 ml daily or or something
00:47:42
like that it's between 45 and between 30
00:47:46
and 60 MLS daily but there's things for
00:47:49
example like it it uh reduces by over
00:47:52
60% uh invasive breast cancer it reduces
00:47:56
your your uh blood sugar levels by 60%
00:48:00
post a Mill and your oxidize LDL levels
00:48:04
these are the this is the bad thing your
00:48:05
body that's causing damage by 80% post a
00:48:07
mill so I have a tablespoon with every
00:48:10
single mill and it's yeah it's like the
00:48:14
super of
00:48:15
superfoods and the problem is most of
00:48:17
the olive oil in the world does not meet
00:48:19
the quality thresholds to make it useful
00:48:21
so you think you're consuming olive oil
00:48:24
that's actually doing the have the
00:48:25
health benefits if it doesn't meet very
00:48:27
specific criteria it won't do it for you
00:48:29
so where do we get it this is what I
00:48:30
tried this is why I solved it because
00:48:31
like we basically trying to find a olive
00:48:35
oil that you can verify meets the specs
00:48:39
is very challenging so we we built a
00:48:42
supply chain across both hemispheres to
00:48:45
acquire the best olive oil in the world
00:48:47
to make it just easy you can trust it
00:48:49
the data is shared and the health
00:48:51
benefits are um supported by
00:48:53
evidence and this is available online
00:48:56
mhm yeah everyone can buy this
00:48:58
yeah it's exciting but that's an easy
00:49:01
one to do go to bed on time and drink
00:49:02
your olive oil you've got something down
00:49:05
there on the floor but you would tell me
00:49:06
what it was what is it yeah I brought
00:49:08
you two things today
00:49:10
okay one I I brought you a test okay
00:49:14
what is it this test okay that's the
00:49:15
test it's your speed of Aging test oh
00:49:17
[ __ ] so you should everybody should know
00:49:21
three things you know how much you weigh
00:49:24
how fast you're aging mhm
00:49:27
and the duration of your nighttime
00:49:30
erections is that what the other thing
00:49:32
that's the other advice oh [ __ ] so
00:49:35
basically y so both these are going to
00:49:37
give
00:49:39
you a good Baseline with where you're at
00:49:41
in
00:49:42
life so how do I how do I do how do I do
00:49:46
this I I can admin wait yeah I can
00:49:49
administer that test for you if you want
00:49:51
so I what it requires is prick your
00:49:54
finger yeah get get a little blood yeah
00:49:57
put it on the card yeah and then we'll
00:49:59
send it to the processing to the to the
00:50:02
um the center where they're going to
00:50:04
process it you'll get your results back
00:50:06
and it will tell you how fast your aging
00:50:09
clock is
00:50:11
internally how does it know that from a
00:50:13
prick of blood uh because your body
00:50:15
leaves chemical signatures that reveal
00:50:19
the data okay and then I can reverse
00:50:22
that presumably yes you yes exactly so
00:50:24
if you let's you get a result back and
00:50:26
let's just say it's one so you're aging
00:50:29
like a normal person would average
00:50:31
person you could potentially slow your
00:50:34
speed of Aging to 6 which means while
00:50:39
all of your friends are aging at a
00:50:41
normal rate you would get September
00:50:43
October November and December for free
00:50:45
I'd love that yeah
00:50:49
how olive oil good sleep exercise a good
00:50:52
diet don't smoke basic stuff basic stuff
00:50:55
and what is this other contraption that
00:50:57
you that is how you can measure your
00:50:59
nighttime
00:51:02
directions I mean where am I going to
00:51:04
put that yeah so
00:51:06
you you put it on your
00:51:09
shaft and just gently yeah there you go
00:51:11
gently pull that and so you put there
00:51:14
you go put on the
00:51:16
mic yeah mine's a little bit bigger and
00:51:19
he do have you got a bigger
00:51:22
one yep and then you put it on the on
00:51:25
the
00:51:26
base and you put on and you you think
00:51:29
you presume that it's going to be an
00:51:31
irritation it's going to bother you
00:51:33
you're going to feel it once you put it
00:51:34
on and you go to sleep you can't feel it
00:51:36
you don't what does it like vibrate in
00:51:37
the night or something so yeah no
00:51:40
there's no vibration but you you have
00:51:43
erections throughout the night yeah and
00:51:46
when you become erect the expansion of
00:51:49
your penis will be captured by that
00:51:52
device and it will
00:51:53
show how many erections you had and for
00:51:56
what duration and what strength
00:51:59
and all I've got you so you put your you
00:52:02
put your you go to sleep you put your
00:52:04
penis inside it like like that and
00:52:07
then when you have an erection during
00:52:10
the night it'll expand and log it yes
00:52:12
and it'll keep logging every time you
00:52:13
have an erection in the night that's
00:52:15
right and then will tell you you had
00:52:16
four erections tonight that during that
00:52:18
duration of sleep they were 47 minutes
00:52:21
31 minutes 55 minutes and whatever and
00:52:24
of this strength of this quality
00:52:25
erection type and then this data it's
00:52:28
really important because it represents
00:52:29
psychological Health Sexual Health uh
00:52:32
cardiovascular health is basically
00:52:34
people are not familiar you can go to
00:52:36
the gym and build big biceps or whatever
00:52:38
but people are not familiar that
00:52:40
nighttime erections are actually a
00:52:41
meaningful Health indicator and so
00:52:43
you've been me measuring your nighttime
00:52:45
erections and what have you found out
00:52:46
and have have you been able to improve
00:52:48
it yeah my my average right now is 2
00:52:50
hours and 12 minutes so you're wrecked
00:52:52
at night for 2 hours and 12 minutes yes
00:52:57
what are you dreaming about for so the
00:52:59
thing is we're not aware of our
00:53:01
erections most the
00:53:03
time and so uh my my current erection
00:53:07
amount is equal to roughly my
00:53:08
chronological age for me to be equal to
00:53:11
an 18-year-old I would need 3 hours and
00:53:14
30 minutes interesting of nighttime
00:53:16
erection so that's the goal we're trying
00:53:17
to achieve is is we're basically I mean
00:53:19
no one's ever done this before we're
00:53:20
trying to figure out can you improve
00:53:23
nighttime
00:53:24
erection you put this on your penis
00:53:26
every night no just in I'll do it three
00:53:30
to five days in a row so most most
00:53:33
nights of the week you'll put this on
00:53:35
your penis I'm sorry so I'll do for
00:53:37
example in like oh okay like for one
00:53:39
month in like a month or two months I'll
00:53:41
do like three to five and it depends on
00:53:43
what therapies we're doing and so what I
00:53:45
coupled up with that is uh we're trying
00:53:49
to come on Brian grow
00:53:53
out I'm just playing with it it's just
00:53:56
interesting yeah uh I coupled this up
00:53:59
with shock focused shock wave
00:54:01
therapy and so there's this technology
00:54:05
you have a wand and you sit in a chair
00:54:09
and then the the technician uses the
00:54:10
wand and basically shocks your
00:54:14
penis through through the acoustic
00:54:17
technology and it's like it does the
00:54:20
same thing as workouts doing where
00:54:22
you're creating micro injuries so then
00:54:24
it rebuilds
00:54:25
and so this technology is used for all
00:54:28
over the entire body if you're trying to
00:54:30
heal an ACL or you're trying to
00:54:32
rejuvenate the knees the joints
00:54:34
shoulders so it's a technology that has
00:54:37
a broad range of applications it's also
00:54:39
used for retile dysfunction so while my
00:54:41
scores are I have no sexual dysfunction
00:54:44
I'm I score perfect in every category
00:54:47
we're wondering if you take this therapy
00:54:49
this Focus shock wave therapy and if it
00:54:51
will just basically rejuvenate the penis
00:54:53
and increase nighttime erections
00:54:55
is there any early evidence that that's
00:54:57
working uh yes I've been
00:55:00
shocked by the results I'm now two
00:55:03
months in it's my subjective experience
00:55:07
is it's as
00:55:08
if my penis has gotten like 15 years
00:55:14
younger so we're still in the early
00:55:16
stages we still need to measure we need
00:55:18
Data before we're going to believe
00:55:19
anything
00:55:21
subjectively I'm in when you say when
00:55:24
you say shock do you mean a painful
00:55:26
shock or is it like a you know like a
00:55:29
the kind of shock you you'd pay
00:55:31
for like a tell me more is it like a
00:55:35
nice feeling is it like a vibration or
00:55:36
is it like a uh is it painful it's
00:55:39
painful yeah you you need to be focused
00:55:42
uh like you need to do pain management
00:55:44
yeah it's it's uh it's like uh maybe a
00:55:48
seven out of 10 but then once you get to
00:55:50
the tip it's like oh no they got suck
00:55:53
the whole thing yeah it's like a n out
00:55:55
of 10 because you the tip you have
00:55:57
improved sensitivity so it generates in
00:56:00
addition to what we're trying to do with
00:56:02
the nighttime erections it also improves
00:56:04
um erection strength and orgasm
00:56:07
pleasurability so it has all kinds of
00:56:08
benefits I'm trying to figure out
00:56:10
physiologically what's going on there so
00:56:11
you shock the penis you give a big
00:56:14
electric shock to the penis and then it
00:56:16
rebuilds like a muscle would yes and
00:56:19
that causes it to be more effective
00:56:22
going forward yeah yeah it's it's a yeah
00:56:25
acoustic technology so it's not like an
00:56:26
electrical
00:56:27
shock I this kind of brings I guess this
00:56:29
brings me in part to the thing you use
00:56:33
on your abs the 20K setup machine thing
00:56:36
I I when I was younger in my house I
00:56:37
think my mom bought it in a catalog she
00:56:39
had one of those machines that she put
00:56:40
on her abdomen and it gave her an
00:56:42
electric shock like and it like kind of
00:56:45
vibrated and I just always thought it
00:56:47
was BS yeah I thought the whole industry
00:56:48
was just BS people feel like it's doing
00:56:51
something so they think they're going to
00:56:52
get abs but you've got like a really
00:56:55
extensive impressive machine that does a
00:56:57
similar thing mhm yeah using
00:56:58
electromagnetic uh frequency yeah and it
00:57:00
works it does how' you know uh We've
00:57:03
looked at it with
00:57:04
MRI and the muscles are being like
00:57:06
broken down and regenerated from the
00:57:08
electric shock yeah yeah we
00:57:11
cheating
00:57:13
um so you've got have you got a
00:57:16
six-pack I suppose it's defined to some
00:57:20
extent you're going to have to show us
00:57:23
with your permission of course we don't
00:57:25
force people to undress on this show
00:57:26
yeah yeah yeah I mean I don't know
00:57:31
like yeah you've got yeah yeah I won't
00:57:33
show mine not right now I've been in I
00:57:36
showed you mine yeah but it's
00:57:39
it's you've been doing this for three
00:57:41
years it's fine yeah I'm new I'm going
00:57:43
to work my way up with the penis shock
00:57:44
thing and then I'll but can can you
00:57:46
imagine being in a conversation and
00:57:49
everyone else knows their erection the
00:57:51
night time erections and you don't like
00:57:53
can you imagine the embarrassment You'
00:57:54
feel
00:57:58
no I can't imagine no one I know knows
00:58:01
how long
00:58:02
they're I'm playing I'm playing I I'm
00:58:05
playing because it's like it's of course
00:58:07
it's a novel idea nobody measures their
00:58:09
erection so it's not part of a social
00:58:10
Norm but you can imagine the humor of
00:58:14
you finding someone having a a casual
00:58:16
conversation of like yeah I had a really
00:58:17
great night sleep last night new Peak
00:58:19
record on erection duration and and
00:58:21
Direction like no it's going to become a
00:58:23
thing I know it is because sexual health
00:58:25
and sexlessness in relationships and
00:58:27
libido are actually a really big Topic
00:58:29
at the moment for a lot of people I I've
00:58:31
been in relationships where there's been
00:58:32
libido issues and things like that and
00:58:34
I've got friends that have got libido
00:58:36
issues and sexual health issues and
00:58:38
things like that so it we we joke about
00:58:40
it but there it's not a joke for a lot
00:58:42
of people and it can lead to
00:58:44
relationships breaking down and families
00:58:46
breaking down and yeah so I don't I do
00:58:49
think it's a serious topic and if it
00:58:51
this therapy can help people get get
00:58:54
their erections back and bring their sex
00:58:56
life back then that's an amazing thing
00:58:58
yeah the yeah the testimonials of the
00:59:00
technology are pretty compelling uh
00:59:02
people with
00:59:03
Ed that it's it's causing a significant
00:59:06
problem of their own self-confidence of
00:59:09
their Partners it's a big deal like when
00:59:12
when you can't get erect it's a very big
00:59:15
problem your penis is 15 years younger
00:59:17
you believe I mean this is a a
00:59:19
subjective assessment it's just like you
00:59:21
know um as you age your body becomes
00:59:25
less firm and more saggy right across
00:59:27
muscle skin penis like you just lose
00:59:32
structure across your entire body and
00:59:35
it's improved the structure of my penis
00:59:39
your hair looks like it's changed as
00:59:41
well since we last spoke you look like
00:59:43
you've got a fuller head of
00:59:45
hair what's what's been going on there
00:59:48
the the protol I have is I do uh
00:59:50
platelet rich plasma every 30 to 60 days
00:59:54
so that that is the process where you
00:59:56
draw blood from a vein you spin it up
00:59:59
and you separate the blood from the
01:00:00
plasma you take the plasma and then we
01:00:03
add a
01:00:05
cell and dutasteride so it's a
01:00:09
concoction of plasma AEL dutasteride and
01:00:13
it's a total volume of between 13 15
01:00:16
milliliters and then it's injected
01:00:19
across the entire head or in the areas
01:00:21
that would be balding and then I also do
01:00:24
light therapy daily which we spoke about
01:00:27
uh wear that cap for 6 minutes and then
01:00:29
I have a nightly concoction that
01:00:32
includes a few things like moox
01:00:35
minoxidil and a few others this is all
01:00:37
on my website so the the recipe the
01:00:41
protocol it's all there for everybody
01:00:43
but yeah I mean I I started losing my
01:00:45
hair in my early 30s and it's it's
01:00:49
really hard to as a I mean with my
01:00:52
genetics it's very very hard for me to
01:00:53
maintain hair so I've had to work very
01:00:55
hard at it what is hair loss anyway why
01:00:58
does our hair recede what's going on it
01:01:01
and it doesn't happen in women yeah I
01:01:03
know you
01:01:05
typically uh yeah it's it's really quite
01:01:08
annoying that it's such a big
01:01:11
problem I wish I didn't have to pay
01:01:13
attention to it as much as I
01:01:15
do
01:01:17
why uh just requires constant
01:01:21
attention and it's
01:01:23
a
01:01:25
the technology is not that great yet you
01:01:27
know like you're you're basically trying
01:01:29
to slow the process you're trying to
01:01:31
improve follicle strength you're trying
01:01:32
to prevent future damage but it's not
01:01:35
like something like like a gene therapy
01:01:37
where I with two injections I your
01:01:41
levels go up three or 4X my the
01:01:43
production of that
01:01:45
critical uh biochemical in my body uh
01:01:49
it's not the case there now there's
01:01:50
technology people are working on for
01:01:52
cloning so you take a few of your
01:01:53
follicles you clone that and you re you
01:01:55
put them in so basically like doing a a
01:01:57
hair transplant but you're cloning
01:01:58
you're doing your own your own hair so
01:02:00
there's other technologies that are
01:02:01
emergent that are promising they it's
01:02:03
not a market yet so yeah it's it's hard
01:02:05
and it's like being as a man being bald
01:02:09
is a meaningful thing right like it's a
01:02:12
significant psychological situation so
01:02:14
if you if you TI through the issues of
01:02:16
be of like a man would really struggle
01:02:19
with psychologically you know being bald
01:02:21
not being able to have erections like
01:02:24
those those are like two of your top
01:02:26
five things and so is you know I hope
01:02:29
that the things I talk about publicly
01:02:33
help break the stigma around it so that
01:02:38
uh people feel hope they can do
01:02:39
something about it they don't have to
01:02:40
hide it it's it's challenging and it's
01:02:43
heavy to deal with it what do you think
01:02:44
about air quality I've been thinking a
01:02:46
lot about this I had James Nester on
01:02:48
this podcast he was talking to me about
01:02:49
the harm of like in room CO2 and stuff
01:02:52
like
01:02:53
that yeah I agree uh my house is I have
01:02:57
devices around the entire house
01:02:59
measuring those things every moment of
01:03:01
every day and I have air filters in
01:03:03
every room and so the qu air quality in
01:03:05
my house is pristine in Los Angeles the
01:03:08
air quality is not great and so I
01:03:11
typically will avoid significant outdoor
01:03:14
activities on days where the air quality
01:03:15
is particularly bad but I'm always aware
01:03:17
of it so I have monitors in my house
01:03:19
that tell me the outdoor air quality and
01:03:21
the indoor air quality in every room
01:03:23
what's the harm that you're trying to
01:03:24
avoid
01:03:25
uh it's damaging there's like the the uh
01:03:28
the P2
01:03:30
2.5 uh there's a few things that are
01:03:32
very damaging and they can get lodged
01:03:33
for example in your lungs and it's very
01:03:35
hard to get it out so there's a lot of
01:03:37
sustained damage that's just hard to
01:03:40
undo Kate yes Kate too is that her name
01:03:45
to Kate too Kate will you come on out
01:03:49
Kate is a 27 year-old former fashion
01:03:51
strategist and is Brian's Chief
01:03:53
marketing officer M but she's also the
01:03:56
first woman to ever sign up and follow
01:03:59
the
01:04:01
blueprint way of
01:04:04
living in Kate is here Health Wellness
01:04:08
or medical entrepreneurs I'm joining
01:04:09
your industry to fix the outdated and
01:04:12
unfair business models that you have
01:04:14
been victim to I'm really excited to
01:04:16
announce that I've become an investor
01:04:17
and co-founder in until which is a
01:04:20
disruptive new solution for all of the
01:04:21
frustrated undervalued and undeserved
01:04:24
Health wellness and medical
01:04:25
entrepreneurs that are trying to grow
01:04:27
their business if you're a WellCare
01:04:28
entrepreneur looking to grow your
01:04:30
business the link is in the description
01:04:32
to join the waiting list we accept
01:04:34
roughly 20 practitioners every month we
01:04:36
have multiple sites opening all across
01:04:37
London and I really believe if you're in
01:04:39
that industry and this sounds like
01:04:40
something that might be of interest to
01:04:41
you then this is for you just a quick
01:04:44
Interruption for a brand that is very
01:04:45
close to us here at the DI of CEO who
01:04:47
are sponsoring this episode of this
01:04:49
podcast and that is British Airways if
01:04:52
you're like me and you love a good deal
01:04:53
I I think you're going to want to hear
01:04:55
about this the British Airways business
01:04:58
class sale is in full swing and the
01:05:01
potential savings are enormous we're
01:05:03
talking Savings of up to £1,000 on a
01:05:06
return business class flight to places
01:05:08
like New York Boston and Chicago plus
01:05:10
you can save even more on their
01:05:12
incredible packages to both the USA and
01:05:14
to Europe that includes those premium
01:05:17
business class flights and a luxury
01:05:19
hotel stay there's something different
01:05:21
about flying business with British
01:05:23
Airways as I think you guys will know if
01:05:24
you've ever done it it's not just the
01:05:25
seat that converts fully into a flat bed
01:05:27
or the menu or the fact that you can
01:05:29
watch the dire of a CEO on the inflat
01:05:30
entertainment system it's the Personal
01:05:33
Touch the experts that make you feel
01:05:35
relaxed and at home in the sky and
01:05:37
here's the thing you've got until the
01:05:38
13th of November so don't sit on it head
01:05:41
over to ba.com to find your deal
01:05:44
now okay so Brian who is hate to
01:05:52
you uh
01:05:55
Kate had the pioneering
01:05:58
spirit that helped give birth to
01:06:01
blueprint we we began working together
01:06:03
at kernel uh we were focused on
01:06:05
measuring the brain and how humans could
01:06:08
co-evolve with AI and we started talking
01:06:12
about the possibilities of what
01:06:14
blueprint could be we were the project
01:06:15
was underway and we were trying to
01:06:16
figure out how we could communicate this
01:06:18
and Kate saw the potential immediately
01:06:22
and has been building this with me for
01:06:24
several years why did you decide to work
01:06:27
with Brian and why did you decide to
01:06:29
develop
01:06:31
blueprint I grew up in a very small town
01:06:34
with a very small field of view and as I
01:06:37
got more experience in the world that
01:06:39
view opened farther and further and I
01:06:41
was in New York and I was working in
01:06:43
fashion at the time and I was sitting in
01:06:45
a cafe and I'd spent the year learning
01:06:47
about AI coming to mainstream and what
01:06:50
how is the human species going to deal
01:06:51
with this and I felt very strongly the
01:06:54
only way to perceive forward as a
01:06:56
species would be to latch ourselves onto
01:06:58
Ai and to merge with AI in some way and
01:07:02
so I was in this position where I had
01:07:04
all of this energy and I was like I want
01:07:06
to throw it out there into the world I
01:07:08
don't want to do anything my own and
01:07:09
there weren't many people talking about
01:07:11
this as a problem and one day I was
01:07:13
sitting in a cafe and I got an email in
01:07:15
my inbox from Singularity University and
01:07:17
it included a quote from this man Brian
01:07:19
Johnson back in 2016 and it it
01:07:21
referenced merging with AI and I thought
01:07:24
that's the person that I want to work
01:07:27
with and throw my energy toward and so I
01:07:31
reached out to him and across like every
01:07:33
medium uh so literally his medium
01:07:35
articles email social media and I never
01:07:38
heard back and then year after year I
01:07:40
just kept pinging him and pinging him
01:07:42
and then
01:07:43
eventually I I moved out to LA to work
01:07:45
with Brian and what did you do for Brian
01:07:48
you say what what with Brian I
01:07:51
intentionally keep it very vague cuz we
01:07:53
do everything together we are two PS in
01:07:56
a pod and um from the very beginning you
01:07:58
know both at konel and at blueprint
01:08:00
we've just done anything and everything
01:08:03
that needs to be done my background is
01:08:05
creative so I I lean more toward that
01:08:07
side of thing so the marketing and and
01:08:09
just General brand design that kind of
01:08:11
stuff but yeah and you've become the
01:08:13
first woman to follow the blueprint
01:08:15
protocol that's right yes I remember
01:08:17
hearing about the blueprint protocol um
01:08:20
last time we had this conversation and
01:08:22
one of the things that stood out to me
01:08:23
is the amount of sacrifice MH that goes
01:08:26
into living in line with it mhm things
01:08:29
like getting up at a certain time and
01:08:31
then going to sleep at a certain time
01:08:33
and things that you eat are you
01:08:35
following all of that yes I'm definitely
01:08:38
not as extensive as Brian is because
01:08:40
I've just started the protocol but that
01:08:42
was a big decision factor for both of us
01:08:44
when we're considering this one is it is
01:08:47
incredibly laborious on our team to
01:08:50
bring up another person um but not only
01:08:52
that it means complet completely
01:08:54
changing my lifestyle and so when we
01:08:55
were contemplating doing this decision I
01:08:58
really gave it a lot of serious thought
01:08:59
because I know that the public are going
01:09:01
to follow along you know it's a really
01:09:02
big decision for my life it's a big
01:09:04
decision for our team and for the
01:09:05
resources that get get put put behind it
01:09:07
and so early on we decided that I was
01:09:09
going to do a 30-day trial before we
01:09:11
made any of this public to make sure
01:09:12
that am I capable am I willing is this
01:09:15
something I actually want to take on and
01:09:17
so yeah I meant completely uh redefining
01:09:19
what my life and lifestyle is and where
01:09:22
are we at now with that 30day trial yes
01:09:24
so I've done my 30-day trial and I'm on
01:09:26
about day 90 of blueprint so I
01:09:29
successfully did my first 30 days which
01:09:30
was yeah really really difficult and
01:09:33
you're day 90 now yes how long are you
01:09:35
going to do it for that's the thing it's
01:09:37
an algorithm so that was definitely
01:09:40
something I was conscious of this is
01:09:41
maybe one of the last decisions I really
01:09:43
made because I was deciding to walk into
01:09:46
the unknown like I didn't know exactly
01:09:48
how many pills I'd be taking what my
01:09:50
protocol would be how many blood drawers
01:09:51
would I be going into it was really am I
01:09:54
okay revoking my conscious mind from
01:09:56
making this decision making and stepping
01:09:58
into the unknown so what does your life
01:10:00
look like now on a day-to-day basis so I
01:10:03
so this is this was establishing you
01:10:04
know the first 30 days was really just
01:10:06
the trial and so um I'm we're still in
01:10:09
the process of figuring out you know
01:10:12
what I'm we're still in the process of
01:10:13
personalizing essentially to to my data
01:10:16
but what I do is I try and get 100%
01:10:18
sleep every single night I do perfect
01:10:20
nutrition so I eat the same thing as
01:10:21
Brian every single day so it's 1,7 100
01:10:23
calories perfectly you know um mapped
01:10:26
out and then I take over 60 supplements
01:10:29
every single day and I I I aim to get a
01:10:32
certain amount of um cardio and strength
01:10:35
training and exercise in every week and
01:10:37
how's it been going it it was really
01:10:40
difficult it was much more difficult
01:10:41
than I expected it to be why
01:10:44
um the process of doing blueprint is
01:10:49
really about uh measurement intervention
01:10:52
and measurement again so so when we did
01:10:54
my Baseline measurements there were a
01:10:56
couple things that became apparent one
01:10:57
is that people observe me from the
01:10:59
outside and this is how I observe myself
01:11:01
as well so it's not a commment other
01:11:02
people but that if things look okay from
01:11:05
the outside things must be okay on the
01:11:06
inside too and so I had a lot of people
01:11:08
like saying to me oh you Sur must be
01:11:10
healthy because you know you you look
01:11:12
healthy so you must be fine my Baseline
01:11:15
Fitness testing for example put me on
01:11:16
like an average of like age 60 or age 70
01:11:19
just based on my flexibility my strength
01:11:22
um my you know cardiovascular health all
01:11:25
those kinds of things um and then my
01:11:29
blood work for example you know a few
01:11:31
things came back off which is to be
01:11:32
expected like my vitamin D and my zinc
01:11:34
which is easy to fix but then my
01:11:35
oxidized LDL came back high which is
01:11:38
extremely concerning because I'm only 27
01:11:39
years old and these are the kinds of um
01:11:42
flags that you see early on that can
01:11:44
lead to things like stroke or you know a
01:11:46
buildup in your arteries that can lead
01:11:48
to really serious health consequences so
01:11:50
there were a couple things in those like
01:11:51
Baseline tests for example that
01:11:54
had a red flag then throughout the
01:11:56
process I would say that it's because
01:12:00
all of a sudden you're given this huge
01:12:02
task of looking after yourself to
01:12:04
Perfection you come face to face with
01:12:06
the things that are in the way of your
01:12:09
better of living a better life so your
01:12:11
self-destructive Tendencies and so for
01:12:13
me like day one I had like three
01:12:16
different exential crisis like moments
01:12:19
you know where my whole life crumbled
01:12:20
down because you come face to face with
01:12:23
things that are in your way that you had
01:12:24
never had to deal with before like so
01:12:27
you know Brian talks about evening Brian
01:12:29
the Brian that you know over at between
01:12:31
500 and 7:00 p.m. or 10: p.m. um every
01:12:33
night for me it was priority
01:12:36
Kate I didn't realize before I did
01:12:38
blueprint that my whole life has been
01:12:41
structured around helping other people
01:12:44
and never focusing on myself it was like
01:12:47
I was completely blind to the fact that
01:12:48
any opportunity I get I would deflect
01:12:49
for myself and be like how are you doing
01:12:51
what can I do for you you know because I
01:12:53
I realized that I didn't have a
01:12:55
relationship with self
01:12:57
where if other people couldn't see it I
01:13:00
just neglected it so in like little
01:13:03
things it meant that I would schedule
01:13:04
meetings back to back and I wouldn't
01:13:06
make time to you know use the restroom
01:13:08
or eat or have proper sleep um and then
01:13:11
10: p.m. would roll around and I'd
01:13:12
finish work and the only thing that was
01:13:13
left open was McDonald's and so that's
01:13:15
what I would eat for dinner um or you
01:13:17
know if a friend if I committed to hang
01:13:19
out with him on a weekend there was no
01:13:20
way I was going to you know say that I
01:13:24
can't do that anymore just to get enough
01:13:25
sleep because you know ultimately I
01:13:27
cared more about the other people's
01:13:28
perceptions than my my own actual
01:13:30
well-being people pleas are yes people
01:13:32
please are big time and to do blueprint
01:13:35
it's sounds like it's the antithesis of
01:13:37
people pleasing yeah I would say so um
01:13:41
and it's kind of like that you know
01:13:43
Brian references this but the the
01:13:45
airplane example where you want to put
01:13:47
your own mask on before you can help
01:13:48
others so you know in this process I've
01:13:50
slowly learned that I am functioning
01:13:53
better and I can actually do more of
01:13:54
that people pleasing in a weird way
01:13:56
anyway by looking after myself first
01:13:59
what what have been
01:14:00
the although it's just been 90 days what
01:14:03
have you noticed changes so as far as
01:14:06
actual like results and data it was it
01:14:07
was very um straight forward everything
01:14:10
improved pretty much across the board um
01:14:12
so my my restorative sleep increased by
01:14:15
19% in 30 days my flexibility improved
01:14:18
my strength improved like my my leg
01:14:20
press one rep REM rep one rep max went
01:14:23
from 220 lb to 360 lb in 30 days um I
01:14:27
did uh V2 max testing um so my body's
01:14:31
ability to use oxygen when I first did
01:14:33
it at the start of the 30 days I was put
01:14:34
at the 51st percentile so if you looked
01:14:36
at like an age graph you'd be able to
01:14:38
predict exactly what age I am that was
01:14:39
spot on average and then after 30 days I
01:14:42
had increased into the top 7% of Fitness
01:14:44
for my um age and gender which is huge
01:14:47
for me because I'm someone who has never
01:14:49
exercised a day in my life before this
01:14:51
I'd never gone on runs I hated the gym
01:14:54
I'd never been trained in the gym it was
01:14:56
just something that was like the
01:14:57
antithesis of anti- Kate you know um so
01:15:01
yeah huge huge changes on my end and my
01:15:03
blood work improved we're still waiting
01:15:05
on my oxidized LDL to come back but
01:15:07
generally everything everything looks
01:15:08
really good what's your take on that and
01:15:10
things that have improved and the
01:15:12
changes you've seen in her I think the
01:15:14
most interesting and uh entertaining was
01:15:18
the existential crisises where they be
01:15:21
they became so frequent I would send her
01:15:23
messages just like in a joking fashion
01:15:25
like hey like hope your central crisis
01:15:27
is going well today how can uh how can I
01:15:29
help but she really was I I applaud her
01:15:32
because she jumped in with both feet and
01:15:35
she was willing to share the entirety of
01:15:37
her internal experience so she didn't
01:15:38
try to camouflage any of her pain she
01:15:41
didn't try to uh be tougher than she was
01:15:44
she was just open and transparent about
01:15:46
the entire process and I think that
01:15:48
people around us the entire team and uh
01:15:50
those observing drew a lot of
01:15:51
inspiration because she was open about
01:15:54
everything about what she was struggling
01:15:55
with internally and uh she was willing
01:15:57
to step into the problem like she she
01:15:59
didn't miss a single day and that's hard
01:16:02
like there's a lot of motivation to quit
01:16:04
or to take a day off and so I am really
01:16:07
pleased that um she gave it a go and uh
01:16:13
she prevailed it would have been very
01:16:14
easy for her to quit hey you 27 yes
01:16:20
um sacrifice yeah people think of 20
01:16:24
your 20's sacrifice they think going out
01:16:26
partying did you do that stuff before
01:16:28
did you like date you know all that kind
01:16:30
of stuff yeah yeah no it definitely was
01:16:33
a big consideration for me and like the
01:16:35
other thing to add is blueprint
01:16:37
especially at the level we're trying to
01:16:39
do this at is a full-time Endeavor and
01:16:42
so you have to fit this into your
01:16:43
existing lifestyle and so it's really
01:16:45
difficult even things like you know
01:16:46
during that 30-day trial we travel for
01:16:48
work and I remember we got back one day
01:16:50
and it was like 6:00 p.m. or something
01:16:52
like that and and everyone was like
01:16:54
zoned after being on the road for 3 days
01:16:56
or something like that and I was like I
01:16:58
got to go exercise now guys and everyone
01:16:59
was like what but that's the thing like
01:17:01
you know my data it demanded it my body
01:17:04
demanded it and so I was going to do it
01:17:06
it wasn't about you know what I wanted
01:17:07
in that moment or not um so it is a very
01:17:11
intense thing to commit to as far as
01:17:14
like the socializing and all that kind
01:17:16
of stuff yeah I I was someone who you
01:17:18
know would stay up I mean I would St up
01:17:20
working a lot of the time like I'm a
01:17:22
grind culture child like I I really did
01:17:25
throw myself into it so I would say
01:17:27
that's probably the thing that changed
01:17:28
the most on the socializing thing like
01:17:30
my friends have been
01:17:31
so uh accommodating you know I we'd go
01:17:35
out for brunch still and I would bring
01:17:36
my blueprint tin and just sit at the
01:17:37
table while you know other people having
01:17:39
their you know maybe their mimosas with
01:17:41
orange juice in it um but yeah I think
01:17:44
there have
01:17:46
been easy ways to make it fit into my
01:17:49
life and the people around me have been
01:17:50
really accommodating which is lovely
01:17:51
what's been the biggest and the hardest
01:17:53
sacrifice the thing that you you know
01:17:56
maybe on the difficult days you miss a
01:17:58
little
01:17:59
bit you know just so sad but my the
01:18:01
first thing that comes to my mind is oat
01:18:02
milk lates like I'm such a typical you
01:18:06
know uh yeah young person now but yeah I
01:18:09
you know there's like little you you
01:18:11
realize you come face to face with the
01:18:12
fact that a lot of life's small Joys are
01:18:16
baked into the things that you do on a
01:18:18
routine basis and so it it took me a
01:18:20
while to remap those things um did you
01:18:23
drink before no I mean know I was I was
01:18:25
like a normal normal person yeah so
01:18:28
drinks in the weekend with friends when
01:18:30
you feel a little bit guilty if you quit
01:18:31
doing this after everything the team
01:18:34
have invested in you Brian's faith in
01:18:35
you does that not feel like a bit of a
01:18:38
pressure yes it does however this was
01:18:41
also you can't let those things drive
01:18:44
you when you're on blueprint so for
01:18:46
example I halfway through my my 30-day
01:18:50
period I started to really not feel
01:18:53
great and I would watch my heart rate
01:18:55
you know as you get better exercises
01:18:57
exercise your Fitness improves it's
01:18:59
harder to get your heart rate up and I
01:19:00
was going against this metric of I need
01:19:03
to get my heart rate over 173 beats per
01:19:05
minute um to hit this biger heart rate
01:19:07
zone to get my markers um up and I was
01:19:10
pushing myself and pushing myself I was
01:19:12
you know I documented all this all you
01:19:14
know for our YouTube channel and whatnot
01:19:16
but I was at this point where I was
01:19:19
crying on the weekend and I was like I
01:19:21
don't know if I can do this like I think
01:19:22
I have to give up because I just
01:19:24
couldn't get my heart rate up and it
01:19:26
took me a second to realize that
01:19:27
priority Kate had snuck in again but in
01:19:29
this really subtle you know back door
01:19:32
kind of way where I was holding myself
01:19:34
to this expectation of I needed to do
01:19:37
these very intense things so I could
01:19:39
prove to the public that I can do this
01:19:41
I'm going to be you know this blueprint
01:19:42
XX when in reality the blueprint ways
01:19:45
actually stop look at the data and if I
01:19:47
had done that I really would have seen
01:19:48
that my my HIV was down my recovery was
01:19:51
down like my body was asking for break
01:19:53
but my conscious mind was stepping in
01:19:55
and saying you need to prioritize the
01:19:57
Viewpoint of others and how they're
01:19:58
going to think of you and make sure you
01:20:00
just hit these goals regardless of what
01:20:01
the data says so I think that to answer
01:20:04
your
01:20:05
question if I'm people pleasing in that
01:20:08
way I just get in my own
01:20:10
way but if you stop and look at the
01:20:14
data that's where actually the Insight
01:20:16
comes from why did Brian why did you
01:20:18
want Kate to do this did you want her to
01:20:21
do it and if so why
01:20:24
I'm we talked about this extensively and
01:20:27
I told Kate that there was no pressure
01:20:29
no expectation that uh it was entirely
01:20:32
her decision that she could think
01:20:33
through it uh there were other people
01:20:35
that could certainly fulfill the role
01:20:37
so it was Kate's call to do it and even
01:20:40
when she was doing it it was entirely
01:20:41
her decision whether she want to
01:20:42
continue and so I made it very very
01:20:44
clear there was no pressure no uh
01:20:47
overriding assumption that was not being
01:20:49
exp uh communicated so this is why I
01:20:52
think the
01:20:53
the the the shift and transition from
01:20:56
grind culture to taking care of one's
01:20:58
health is there's so many layers uh
01:21:00
people are very fast to come up with
01:21:01
excuses and reasons why they don't want
01:21:03
to do it and I think by Kate doing this
01:21:04
it was um a transparent reveal of
01:21:07
everything she had stacked up that was
01:21:09
stopping her from doing that and uh I
01:21:11
thought it would be interesting because
01:21:12
she she understood the intricacies of
01:21:14
the Endeavor so thoroughly and she also
01:21:16
was aware of how we were communicating
01:21:17
to this and she had this vantage point
01:21:19
that was really unique uh so I thought
01:21:21
it'd be she'd be a perfect candidate to
01:21:22
do it uh but again no obligation
01:21:24
entirely her call if she thought this
01:21:26
would be a good move for her okay blink
01:21:28
once if you're being held
01:21:33
hostage exactly right right do you want
01:21:35
to
01:21:37
die I
01:21:38
want to have the opportunity to live you
01:21:43
want you want to have the opportunity to
01:21:44
live that's very intentional cuz he said
01:21:45
he doesn't want to die yeah you might
01:21:47
have seen it on the shirt yeah you want
01:21:50
what's the Nuance there I don't mind the
01:21:53
idea of death you know if it happens it
01:21:55
happens but I would love to be able to
01:21:58
spend each minute living as much as
01:22:00
possible and so that's what this is for
01:22:02
me I think I'm I'm on the same page with
01:22:04
you yeah I I'm not scared of dying um I
01:22:08
don't think you're scared of dying are
01:22:10
you Brian you're not scared of dying um
01:22:12
but would I like the opportunity to live
01:22:15
on I would like the opportunity to live
01:22:17
on but I do also think that what makes
01:22:20
life enjoyable is the scarcity the fact
01:22:23
that I'm me sitting here now is me CH
01:22:26
choosing not to do everything else is
01:22:28
why this is so special y totally agree
01:22:31
so also I find this like idea of the
01:22:34
fear of death and people kind of like
01:22:36
barking at that it's interesting to me
01:22:38
because I think if anything is more
01:22:39
rational to fear fear I would say is
01:22:41
death like out of all the fears I could
01:22:43
have in life fear of death is probably
01:22:45
one that I would choose to have you know
01:22:47
that makes sense to me I'd love to to to
01:22:51
Really Want To Live every single second
01:22:53
of the day yeah same what how what you
01:22:55
how do you think about what we just said
01:22:57
that the fact that we are going to die
01:22:59
creates the specialness in the life that
01:23:00
we have I don't think we know what we're
01:23:04
talking about okay fair enough I do what
01:23:07
I I think I lose everybody like you know
01:23:10
Kate is a much more relatable person
01:23:12
like she you know she says things to
01:23:13
people are like that's sensible and I
01:23:15
understand that and I say something
01:23:16
people are like that's really weird I'm
01:23:18
not quite sure what to do with that but
01:23:20
I really and so I really am trying very
01:23:23
hard to be more understandable to be
01:23:26
more relatable and have these viewpoints
01:23:28
but I I can't seem to land this
01:23:33
idea that it's possible we are so
01:23:38
primitive in our current way of being
01:23:40
that we wouldn't even dare ask ourselves
01:23:43
our own opinions about anything when you
01:23:45
talk about this playing it Forward into
01:23:46
the future and asking future
01:23:47
civilizations about us or then playing
01:23:49
it backwards that does help me
01:23:51
understand it because if You' gone a
01:23:52
million years backwards and asked them
01:23:55
about us they never would have been able
01:23:57
to predict this incredible world and
01:23:58
we're probably living like four times
01:24:00
longer than they did anyway since we've
01:24:02
since we last spoke is there anything
01:24:04
that's been on your mind that you uh you
01:24:06
think is important as an update for the
01:24:08
listeners who listen to the last
01:24:11
episode yeah I mean we we it was a a fun
01:24:14
couple months yeah gene therapy uh I
01:24:17
published a book and we Kate completed
01:24:21
her 90 days of of uh first female on
01:24:24
blueprint uh doing the full program we
01:24:27
made for available for free the entirety
01:24:29
of the recipes of blueprint so we
01:24:30
basically we've made for free uh the
01:24:33
dietary protocol all the exercises all
01:24:36
the supplements a book like we basically
01:24:39
what I hope is we've given a a blueprint
01:24:41
for the future evolution of Being Human
01:24:43
and we've made everything available for
01:24:45
free for everyone all over the world wow
01:24:49
and what comes
01:24:50
next the best is Yet to Come yeah we've
01:24:53
got a couple fun projects just give me
01:24:55
one uh let's
01:24:59
see it's another gene therapy okay yeah
01:25:02
to do what to extend life I mean if we
01:25:06
really are trying to punch through the
01:25:08
ceiling then we you can only do so much
01:25:11
with diet sleep and exercise and we've
01:25:13
kind of mastered those things so now
01:25:15
we're trying to level up on more
01:25:16
powerful
01:25:17
therapies exciting look forward to
01:25:19
hearing the question that's been left
01:25:21
for you in the diary is dear next guest
01:25:24
as you look back on the interview right
01:25:27
now what's one thing you wish you said
01:25:31
or did differently yeah
01:25:35
okay I I don't know if I did this
01:25:38
justice so I want to I want to
01:25:40
communicate with more clarity that
01:25:44
regardless of the data and how I feel
01:25:47
and all these kinds of things the thing
01:25:49
that I always come back to on whether or
01:25:51
not this is the right decision for me as
01:25:53
in Blueprint
01:25:56
is am who's doing a better job of
01:25:59
looking after Kate is it current Kate or
01:26:02
past Kate and I would argue that even if
01:26:05
it's only a marginal Improvement it's
01:26:07
worth taking this step toward looking
01:26:10
after oneself just a little bit better
01:26:12
and so that's how I feel about this
01:26:13
whole process is like I know based on
01:26:15
the data I know based on my subjective
01:26:16
experience based on any other metric
01:26:18
that I'm doing a better job now than I
01:26:21
was previously so which Kate's
01:26:24
happier I think Kate has no control over
01:26:28
her own happiness and
01:26:31
so I almost never try to optimize her
01:26:34
happiness when Brian sat down he said
01:26:36
I'm the happiest I've ever been yeah is
01:26:38
this the happiest you've ever been yes
01:26:41
yeah purely go ahead this Kate's happier
01:26:43
than old Kate yes but I would say that
01:26:48
Kate always is biased to saying that
01:26:50
Kate is always the happiest in any given
01:26:52
moment Kate is generally a very
01:26:54
optimistic and happy person and is the
01:26:56
blueprint different for women than it is
01:26:58
for men because there's different sort
01:27:00
of hormonal and physiological elements
01:27:03
to men and women yeah that's what we're
01:27:05
currently in the process of figuring out
01:27:07
so it took Brian what like two three
01:27:09
years and millions of dollars to get his
01:27:10
protocol stabilized so we're currently
01:27:12
in that process of figuring out how are
01:27:14
we tuning it to to my to my hormones and
01:27:17
levels and tracking my data so we're in
01:27:19
a very exciting period have you kept
01:27:22
count of how many millions of dollars
01:27:23
it's cost you to do
01:27:25
this uh yeah I counting it's um probably
01:27:29
three to four at this point yeah the
01:27:31
majority of that has been on the
01:27:33
measurement protocols it's the
01:27:34
scientific research it's like uh yeah
01:27:37
trying to get your head around
01:27:38
everything that's ever been published
01:27:39
get that structured in a way that's
01:27:40
actionable then doing the measurement
01:27:42
but the actual implementation is very
01:27:43
cheap like this is the thing is we um
01:27:47
someone made a comment the other day
01:27:48
that this is the the uh most impactful
01:27:50
humanitarian project ever in that the
01:27:53
more value is being delivered to more
01:27:55
people and um I love the frame that um
01:28:00
it's a species wide evolutionary plan
01:28:03
and we uh we're we're launching a
01:28:05
product so one of the biggest questions
01:28:07
we've received like this is one of the
01:28:08
more exciting things we have going on is
01:28:10
when we did blueprint started blueprint
01:28:12
it was never to make money we never had
01:28:14
a commercial plan we never had like some
01:28:15
sneaky idea was just like we wanted to P
01:28:18
pursue the boundaries of Science and
01:28:20
then it became a thing and people are
01:28:22
like make this easy because I want to do
01:28:24
it but I don't want to spend the time
01:28:25
and so over the past few months we've
01:28:27
created a a blueprint product stack and
01:28:29
I think that we'll be ready to launch in
01:28:32
90 days or so I think it will be
01:28:35
competitive with the most
01:28:39
nutritious product in
01:28:43
history interesting and it's a
01:28:45
supplement it's uh it's it's a powders
01:28:48
and pills food supplement extra version
01:28:50
olive oil it's a whole bunch of stuff
01:28:52
it's basically I think we'll be able to
01:28:54
deliver to people at a lower cost you
01:28:58
whether we succeed in this or not
01:28:59
whether we succeed at the number one
01:29:00
spot I like the idea that we're
01:29:02
competing with the best the best most
01:29:06
nutritious food product ever built in
01:29:08
human history and I like that we are at
01:29:10
least competing for that slot and so I
01:29:12
think it would make sense for the UN to
01:29:14
be putting blueprint into the hands of
01:29:16
people and uh than anything else out
01:29:18
there and so that's exciting that it's
01:29:20
we're just rounding the corner from this
01:29:22
novel idea to this full scale Humanity
01:29:27
wide conversation on what can we become
01:29:30
and basically trying to purge from our
01:29:34
society the self-destruction that we've
01:29:37
embeded within it hey I've got one more
01:29:39
question for you before Brian answers
01:29:40
the book question just thought of one go
01:29:42
you want to take it um what can you tell
01:29:45
me something that you disagree with
01:29:46
Brian on um that's actually really
01:29:49
really hard because I think we agree on
01:29:51
most things
01:29:52
um we typically see the world uh from
01:29:55
from pretty different perspectives
01:29:56
definely we reconcile them ultimately
01:29:59
but we definitely view the
01:30:01
world uh meaningfully different yeah
01:30:05
yeah I really see myself as an
01:30:07
operations manager for Humanity not not
01:30:11
because like I just find that that's a
01:30:14
role that we have not really tackled as
01:30:17
a species yet you know being able to see
01:30:20
the systems that underly
01:30:22
Humanity at this huge scale and so
01:30:25
nutrition is one of these things like we
01:30:27
you know this blueprint stack that we're
01:30:30
working on it's almost like your your
01:30:33
mom has packed you a lunch box and said
01:30:36
here's the basics of what your body has
01:30:38
requested for today like go out have a
01:30:41
great day you know you've got a budget
01:30:43
to go and have fun in this specific kind
01:30:45
of way but just like here's what you
01:30:46
need at a basic level I think there only
01:30:49
a small you can you can change the world
01:30:52
with a small a couple of small changes
01:30:54
like that that we just haven't thought
01:30:56
about on that efficient level if you're
01:30:58
the operations manager Humanity what is
01:31:00
Brian Brian is
01:31:02
the the Visionary behind behind pushing
01:31:06
this I mean when I met it was said you
01:31:09
got opportunity to roast me it was like
01:31:11
te up you could have get dunked on what
01:31:13
did it mean it was like moment for to
01:31:16
dunk on
01:31:17
me I don't know yeah that's yeah okay so
01:31:22
Brian your question then so I will see
01:31:24
where can I speak to
01:31:26
camera which one okay great as
01:31:31
a last time I was on the podcast hi
01:31:33
everyone nice to see you you were all so
01:31:38
kind to me in the comments on our last
01:31:40
video together and I've become
01:31:42
accustomed to get pretty beat up about
01:31:44
on pretty much everything all the time
01:31:47
and all of there were so many of you who
01:31:49
were so generous and kind and charitable
01:31:52
and compassionate and I just really
01:31:54
appreciate you I read all the comments I
01:31:57
find it to be a really informative
01:31:58
Source about what I'm doing well to
01:32:00
communicate what I'm struggling on and I
01:32:02
appreciate your generosity with me uh as
01:32:05
I Stumble through how to communicate
01:32:08
ideas that make sense in my mind but
01:32:10
then you know they don't land as clearly
01:32:12
with others but I appreciate that you're
01:32:15
willing to entertain the discussion and
01:32:18
uh yeah just it really I was
01:32:20
really touched by how your your kindness
01:32:23
so you've developed a powerful
01:32:27
community that of highly intelligent
01:32:29
compassionate engaging people and I
01:32:31
appreciate being a member of that
01:32:34
because it's these topics are hard and
01:32:36
it's easy to lob insults and make
01:32:39
derogatory comments it's just so easy to
01:32:41
try to pick that off as the form of
01:32:43
communication and you this community did
01:32:46
not they took a different path and it
01:32:48
was really encouraging to read you read
01:32:52
every comment I read most of them does
01:32:54
that do does any of it ever hurt
01:32:58
you and maybe you should answer this you
01:33:01
answer this just collected a whole bunch
01:33:03
of Mean Tweets for a YouTube video we
01:33:05
have coming out soon Brian ready mean
01:33:07
tweets and honestly I don't think I've
01:33:09
ever seen Brian more happy than reading
01:33:11
Mean Tweets he absolutely loves it I did
01:33:14
notice that on Twitter I was like he
01:33:16
really loves engaging with this stuff
01:33:20
how how how have you got yourself to
01:33:21
that place mentally where you can read
01:33:23
someone saying some just the worst thing
01:33:25
about you and seemingly spin it into a
01:33:27
joke and apparently really genuinely not
01:33:30
care
01:33:32
yeah not only do I not care I love it
01:33:36
why um I mean why why do why why do I
01:33:39
love
01:33:40
it I mean it's really beyond my
01:33:42
comprehension I don't know I mean and
01:33:45
maybe you know like in other times in my
01:33:47
life maybe I would have been more
01:33:47
sensitive to it but I mean I people work
01:33:51
so hard at making the absolute most
01:33:53
cutting insult they can generate I know
01:33:56
they they spend a lot of time doing
01:33:58
these things and I I appreciate the
01:34:00
effort you know like it's great I'm not
01:34:02
sure why but it does it brings me
01:34:04
genuine happiness I I would wager that
01:34:08
Brian Brian I lot of people don't
01:34:10
realize how thoughtful he is every
01:34:12
second behind the scenes he's constantly
01:34:14
thinking about other people and what
01:34:16
they're going to think so I feel like
01:34:17
you've actually explored all of these
01:34:19
roasts in your own head and so to
01:34:21
witness them come to life it's just like
01:34:22
oh fun people are having fun with me
01:34:24
like it's great interesting
01:34:27
gosh
01:34:30
gosh I do I do I do think that Brian I
01:34:32
do think that you're very very
01:34:33
thoughtful I even notice it in the way
01:34:34
you answer questions you take a pause
01:34:35
often and people don't typically do that
01:34:37
they just give the answer and then for
01:34:39
you to even say to some questions I
01:34:40
don't know is again a sign of that
01:34:42
thoughtfulness but I always also think
01:34:45
people that are that sort of neurotic
01:34:46
and thoughtful and always thinking in
01:34:48
their head I think God they must be a
01:34:49
little bit tortured in some way like it
01:34:51
it can't be a pleasant experience to be
01:34:53
that intelligent and thinking about that
01:34:55
many things that often because you're
01:34:57
going to end up thinking about some
01:34:58
things that aren't so great yeah you
01:35:00
know what I mean if you can if you have
01:35:01
that ability to think you know I think
01:35:04
that about Elon a little bit as well
01:35:05
like he he speaks about being a young
01:35:07
man that had like an existential crisis
01:35:10
and and uh made him depressed and then
01:35:13
he watched hitchhike as Guide to the
01:35:14
Galaxy and that kind of got him out of
01:35:15
his depression
01:35:17
but being that intelligent and
01:35:19
thoughtful comes with a cost now
01:35:22
yeah I mean I I certainly am familiar
01:35:25
with torturing
01:35:27
myself I've been in time times in my
01:35:30
life like the majority of my life I
01:35:32
actually vigorously tortured myself and
01:35:35
it's only been in the past few years in
01:35:36
conjunction with blueprint where I have
01:35:38
been rid of that torture and I I think
01:35:42
also when people make these biting
01:35:44
comments to me they don't even compare
01:35:47
with the comments I make to myself I
01:35:48
mean I am uh in previous versions of me
01:35:51
I was
01:35:51
brutal to myself in ways and of course I
01:35:55
know all of my uh I know the underbelly
01:35:58
of you know so I know how to make the
01:35:59
most biting comment to myself and so I'd
01:36:01
say After experiencing that anyone else
01:36:04
trying to uh tear me down just like it's
01:36:06
totally insignificant it doesn't mean
01:36:08
anything to me um this is the thing like
01:36:10
if we I guess I'll be sincere for a
01:36:13
moment is
01:36:16
if like how lucky are we to
01:36:19
exist in this moment
01:36:22
and if we're really trying to figure out
01:36:24
how we have the most fulfilling
01:36:28
existence prioritizing our health and
01:36:30
wellness of getting good sleep and
01:36:31
eating well and avoiding bad things
01:36:33
changes your existence you want
01:36:36
different things you think about
01:36:38
different things you respond differently
01:36:40
to to people's comments you you're a
01:36:42
different human and this is in in some
01:36:45
ways why I don't trust so first I don't
01:36:48
trust any of my own responses but I
01:36:50
trust even less
01:36:52
other people's responses who are half
01:36:54
dead when they're not sleeping well when
01:36:56
they have bad habits when they aren't
01:36:59
thinking clearly we know this from
01:37:01
science that you you become
01:37:04
inebriated and so that's why when I
01:37:06
think about Humanity like do we are we
01:37:08
actually of the right mind of clarity to
01:37:11
say anything about our wants and desires
01:37:14
and I think we're all just drunk on
01:37:16
addiction and we just can't see our way
01:37:19
through this thing and so when we say I
01:37:20
want this I want that or whatever I
01:37:22
don't believe it we're not our we're not
01:37:24
in our best mind state right now and we
01:37:25
don't trust our own judgment and this is
01:37:28
it's it's hard for us to comprehend that
01:37:31
because we have to trust oursel on a
01:37:33
day-to-day basis doing these things and
01:37:34
to step take a step back and be like
01:37:36
could I be wrong about basically
01:37:39
everything takes so much courage to to
01:37:43
even contemplate and it's offensive to
01:37:45
most people's minds but really I think
01:37:47
it's where we we are best to be there to
01:37:50
question all all these things and and
01:37:52
this is what how I Stumble in these
01:37:53
conversations like I know even in
01:37:55
talking with you today I know when I say
01:37:57
certain things to you they don't
01:37:59
resonate right you're like kind of see
01:38:01
your point but like really this this
01:38:02
path makes much more sense to me and uh
01:38:06
yes I'm really trying to improve at this
01:38:09
game uh it's a hard one it's like um
01:38:13
there there's like there's one story
01:38:14
here I'll share um it's my favorite one
01:38:17
so there's a
01:38:19
captain navigating the
01:38:21
Andes a communication change course 30°
01:38:28
north the captain radio's back you
01:38:31
change your course 20°
01:38:33
South gets a radio back no immediately
01:38:36
change 30° north now at this point the
01:38:38
captain is irritated uh his authority
01:38:41
their Authority has been challenged so
01:38:43
Captain radio's back this is fleet
01:38:46
commander so and so of the Battalion so
01:38:48
and so whatever change 30 North
01:38:51
and of course this has always worked for
01:38:53
that person uh always use force and
01:38:56
authority and bullying to get whatever
01:38:58
their objective is and the communication
01:38:59
comes back I'm a lighthouse change
01:39:03
course 20
01:39:04
South in this conversation as a
01:39:07
species we are the fleet commander our
01:39:10
minds are the fleet commander we believe
01:39:12
we can bully our way through any
01:39:16
conversation is the future worth living
01:39:18
I'll tell you right now do I want this
01:39:21
fette I'll tell you right now do I want
01:39:22
to sleep versus something else I'll tell
01:39:24
you our mind has an infinite depth of
01:39:27
answers and it knows all
01:39:30
things I think the future could
01:39:32
potentially be a lighthouse when we
01:39:35
offer up a response about something we
01:39:38
want feel think imagine
01:39:40
whatever our tactic that has always
01:39:43
worked for us in the past so we can just
01:39:44
bully our way through all things is
01:39:46
somehow not going to work anymore
01:39:48
because it's a lighthouse and that's
01:39:50
what the future future feels like to me
01:39:52
is we cannot use these tactics that have
01:39:54
worked for us in the past that the
01:39:57
circumstances have changed so
01:39:59
radically the new the old rules don't
01:40:02
apply a new game is coming and like sure
01:40:04
we don't know what's going to happen and
01:40:05
sure we don't know if it's going to be
01:40:06
positive or netive we don't even know if
01:40:07
we'll have a conception of positive or
01:40:09
negative like maybe those ideas will
01:40:10
even go away like we have no clue
01:40:13
whatsoever what our existence would be
01:40:15
like and this is like why purging
01:40:17
Society of this stuff is interesting to
01:40:19
me like Why would not wage war right now
01:40:22
like wage war on this it's it's ruining
01:40:25
our chances of the
01:40:27
future even something like like the
01:40:29
hallow Halloween holiday traditions why
01:40:32
are we contributing to the dying of our
01:40:34
children by giving them sugar as they
01:40:36
walk around from house to house like how
01:40:38
are we this
01:40:40
foolish got our Halloween
01:40:43
[Laughter]
01:40:48
sponsor joking we haven't really no it's
01:40:51
true though but that's the way we've
01:40:52
designed Society but I'm I'm hopeful
01:40:53
about that because conversations like
01:40:55
this um and all the podcasts out there
01:40:57
that are having these conversations are
01:40:59
changing the dial I've seen an evolution
01:41:01
in myself over the last 12 months of
01:41:02
doing this the the types of subjects
01:41:04
we're talking about and sugar and ultr
01:41:06
process foods and sleep and all of these
01:41:09
things so if it's gently nudging me I'm
01:41:11
convinced it's gently nudging my
01:41:12
listeners and there's more shows like
01:41:14
this all around the world and we're all
01:41:16
kind of becoming awakened to it because
01:41:17
we're feeling the symptoms the symptoms
01:41:19
of that discontent the depression
01:41:22
inflammation killing everybody and
01:41:24
cardiovascular diseases so I think it
01:41:26
feels like there's a slow but certain
01:41:29
Uprising in society I agree I that I
01:41:33
perceive the same
01:41:35
thing thank you so much Brian thank you
01:41:37
so much Kate really appreciate you
01:41:38
sharing that with me um so interesting
01:41:41
and I really hope we can have this
01:41:42
conversation again when you hit more
01:41:43
Milestones everybody needs to go and get
01:41:45
the extra virgin olive oil because as I
01:41:47
said everybody's been raving about this
01:41:49
extra virgin olive oil but as I said a
01:41:51
second ago I really really trust yours
01:41:52
so that will be the one that I'm
01:41:53
stocking in my house thank you Brian
01:41:56
thanks for having us thank
01:41:58
[Music]
01:42:02
you as you'll know this podcast is
01:42:04
sponsored by hure and one of my favorite
01:42:06
products that they've ever created is
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their hu Daily Greens it actually
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and it's really reassuring to know that
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unfortunately and currently this product
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country do you need a podcast to listen
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to next we've discovered that people who
01:43:06
liked this episode also tend to
01:43:09
absolutely love another recent episode
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we've done so I've linked that episode
01:43:13
in the description below I know you'll
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enjoy
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it
01:43:22
[Music]
01:43:24
oh
