When Will Instagram Pay their Creators?
Episode Description
A few weeks ago Marques got a chance to sit down with Instagram CEO Adam Mosseri and ask him about everything from how creators make money on the platform to how the company views AI creators. Enjoy!
Chapters: 00:00 Intro 01:25 What is Instagram? 02:25 How do new features get added? 05:24 What is your decision filter? 07:16 How does Instagram navigate Meta business goals? 08:31 Why is there an Instagram app for iPad now? 10:28 Do you listen to user feedback? 12:47 What's the new "iPad app" request? 15:34 New AI feed feature 19:36 What risks are there to giving users these controls? 21:32 Carcinization of social media 24:00 The risks of leaving core features behind 26:18 How do creators get paid? 28:23 What is the monetary breakdown? 29:26 How to grow revenue share 34:20 Masa chips (Sponsored) 35:37 How often does Instagram get you to buy things? 38:13 What is the future of Instagram? 41:06 Do smart glasses worry you? 43:07 AI creators 46:24 Responsibility regarding AI content 49:34 What is Instagram right now?
Music provided by Epidemic Sound
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Brief Summary
Adam Mosseri discusses Instagram's evolution, creator monetization, and the impact of AI on the platform's future.
Key points
- The Risk of Irrelevance. Adam discusses the importance of adapting to avoid becoming irrelevant in the social media landscape.
- Interview with Adam Seri, CEO of Instagram. A deep dive into Instagram's evolution and future from the perspective of its CEO.
- User Feedback and Feature Requests. Adam shares insights on how Instagram listens to user feedback and prioritizes features.
- New Algorithm Control Feature. Instagram is testing a feature that allows users to tune their algorithm for a personalized experience.
- Social Media Convergence. Social media platforms are becoming increasingly similar, raising concerns about identity. 'We're all sort of regressing to the mean.'
- The Pressure to Evolve. Instagram faces intense competition and must adapt to survive. 'If we don't evolve, you're just going to see us shrink.'
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Episode highlights
- The Risk of IrrelevanceAdam discusses the importance of adapting to avoid becoming irrelevant in the social media landscape.“The biggest risk of any platform is that the world changes and we fail to adapt.”3:03Oct 14, 2025
- Interview with Adam Seri, CEO of InstagramA deep dive into Instagram's evolution and future from the perspective of its CEO.“It's a balancing act between keeping it simple and evolving with competition.”3:43Oct 14, 2025
- User Feedback and Feature RequestsAdam shares insights on how Instagram listens to user feedback and prioritizes features.“I get into my comments... and try to find the signal.”10:57Oct 14, 2025
- New Algorithm Control FeatureInstagram is testing a feature that allows users to tune their algorithm for a personalized experience.“People want more control over the experience and I think that makes sense.”16:06Oct 14, 2025
- Social Media ConvergenceSocial media platforms are becoming increasingly similar, raising concerns about identity. 'We're all sort of regressing to the mean.'“We're all sort of regressing to the mean.”22:35Oct 14, 2025
- The Pressure to EvolveInstagram faces intense competition and must adapt to survive. 'If we don't evolve, you're just going to see us shrink.'“If we don't evolve, you're just going to see us shrink.”26:05Oct 14, 2025
- AI's Role in Content CreationThe future of Instagram will heavily involve AI, changing how content is created and consumed. 'I think you're going to see more creators can create more content.'“I think you're going to see more creators can create more content.”38:57Oct 14, 2025
- The Future of Phones and WearablesPhones may not dominate our lives as wearables like glasses evolve.“Eventually phones will still be part of our lives but not nearly as dominant.”40:02Oct 14, 2025
