WHY 'SORRY' IS NOT ENOUGH

The Diary Of A CEO

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Brief Summary

Genuine apologies require commitment to change behavior, not just words.

Key points

  • The Importance of Change. True forgiveness requires a change in behavior, not just words.

Transcript

If you forgive me, and you believe that I mean I I I'm I'm truly sorry, I'm do my best not to ever do that again. If you believe that, and then you forgive me. First order of business is for me to change the behavior that I have, so I don't have to come say sorry to you again. That, I think, we miss sometimes. That sometimes people go, "I'm sorry, you're forgiven." Oh, cool. We're even. All right, back to it. And all of a sudden, you're like, "You did it again." Dude, I had a little room. I thought you were going to course correct. You know, the first order of business for the offender to go, "I'm going to do what I can not to have to say I'm sorry to you again."

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