Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes

The Diary Of A CEO

  • Mar 19, 2026
  • 1:56:21
  • Full Episode

Are you being manipulated daily? Behaviour Expert Chase Hughes on the secret formula and hacks behind influence!

Chase Hughes is a former US Navy Chief who spent 20 years specialising in applied behavior and interrogation, and a specialist in understanding psychological operations. He is the author of the bestselling book, ‘The Behavior Operations Manual: Neuro-cognitive Intelligence Training Manual’.

He explains: ◼️The 4-step psyop model that secretly controls your behaviour ◼️How to read anyone instantly using behavioural profiling ◼️The “PCP” method that lets you influence any decision ◼️How social media and AI are rewiring your identity ◼️The subtle manipulation tactics used by governments and media

Follow Chase: YouTube - https://link.thediaryofaceo.com/6PdAJ3p Instagram - https://link.thediaryofaceo.com/6Rhy1yz

You can purchase Chase’s book, ‘Tongue: A Cognitive Hazard’, here: https://link.thediaryofaceo.com/GgAsWW8

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Brief Summary

Chase Hughes discusses micro compliance, the PCP model, and the importance of human skills in an AI-driven world.

Key points

  • Human Skills in an AI World. As AI advances, human skills will become increasingly valuable.
  • The Importance of Context. Context can dictate behavior, even in life-threatening situations.
  • The Power of Context. Context can shift social permissions, influencing behavior in unexpected ways.
  • Discomfort vs Pleasure. Humans are more about avoiding discomfort than seeking pleasure. A surprising insight into our motivations.
  • The Triangle of Childhood Development. Understanding how childhood experiences shape adult behavior through a triangle of friends, safety, and rewards.
  • Desktop Wallpaper Motivation. A client is encouraged to create a wallpaper that reminds him of his responsibilities.

Episode highlights

Tension

45/ 100Some tension

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