Will Apple Glasses Be the Next Must-Have Tech Product?
Episode Description
“The second mouse gets the cheese.”
Scott Galloway and Kara Swisher predict Apple will benefit most from the smart glasses market Meta helped build.
Brief Summary
Apple's smart glasses strategy mirrors its approach with the Apple Watch, focusing on design and mainstream adoption.
Key points
- Meta vs. Apple. Meta built the market for face-worn devices, but Apple is expected to dominate profits.
- Apple's Glasses Strategy. Apple is set to follow a similar playbook as the Apple Watch, focusing on mainstream adoption of glasses and sunglasses.
Ask about Pivot with Kara Swisher and Scott Galloway
Episode highlights
- Meta vs. AppleMeta built the market for face-worn devices, but Apple is expected to dominate profits.“It's the person that learns from the innovator who wastes a lot of capital.”0:26Jun 5, 2026
- Apple's Glasses StrategyApple is set to follow a similar playbook as the Apple Watch, focusing on mainstream adoption of glasses and sunglasses.“Apple's going to collect the rent.”0:29Jun 5, 2026
