Why Scott Galloway Loves Apple's Wait-and-See Approach to AI
- Aug 2, 2026
- 0:45
- Short
“It’s not what they do, it’s what they don’t do.”
Scott Galloway breaks down how Apple might be winning the AI game, mostly by staying out of it.
Brief Summary
Apple's cautious investment strategy in tech and AI is highlighted as a strength in leadership.
Key points
- Apple's Strategic Patience. Apple chooses to wait before entering the big tech and AI markets, showcasing a unique strategy.





