Is This Rebrand a Mistake?
Episode Description
"They can call it whatever they want. They can call it Phyllis."
Kara Swisher and Scott Galloway debate whether “Skydance” is the right name for the newly merged Paramount and Warner Bros. Discovery.
Brief Summary
The Paramount and Warner Brothers merger is now called Sky Dance, but branding expert Phyllis suggests retaining the Warner name for its legacy.
Key points
- Paramount Warner Brothers Discovery Merger. The merger is set to close this week with a new name: Sky Dance.
- Expert Weighs In on Branding. An expert discusses the implications of the new name and its impact on legacy brands.
