Can Chili Crunch Be Trademarked? | Pivot
Episode Description
Kara Swisher and Scott Galloway discuss the controversy around Momofuku's David Chang trying to trademark chili crunch. Can a condiment really be trademarked? How far does IP protection go?
Brief Summary
David Chang's Muku faces backlash for trademarking chili crunch, raising concerns about monopolistic practices and cultural appropriation.
Key points
- Chili Crunch Trademark Controversy. David Chang's brand faces backlash for trademarking a common condiment, raising questions about IP rights.





