Why the NFL Chose Bad Bunny

The NFL's Bad Bunny halftime show was not designed for one audience. It was built for the world.

Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains why the league chose an artist with global cultural reach as it expands internationally. The strategy delivered four billion social views in its first 24 hours.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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