Why Big Companies Need Startups
- Jul 10, 2026
- 1:11
- Short
Big corporations and startups once operated in separate worlds. Today, some of the biggest innovations depend on them working together.
Wharton Professor Serguei Netessine explains why partnerships between large companies and startups have become essential, particularly as AI development requires enormous investment and constant innovation.
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Brief Summary
Corporations and startups increasingly collaborate for innovation, exemplified by partnerships like OpenAI with Microsoft.
Key points
- The Evolution of Corporate-Startup Relationships. Once separate worlds, corporations and startups now rely on each other for innovation.
