What to Give?

Brief Summary

The episode covers research on motivating charitable time donations through moral identity cues and psychological factors.

Key points

• Enhancing Charitable Giving. Research explores how to motivate consumers to give time instead of money.
• The Power of Moral Identity. Moral cues can influence people's willingness to give time, but must be used carefully.
• Millennials and Time Giving. Millennials are more inclined to give time, but other groups need motivation too.