What Is Art? Surprisingly, the Crowdfunders and Experts Agree

Knowledge at Wharton

Episode Description

Crowds are smarter than one might think. A Wharton research paper discovered that the artistic tastes of the masses are remarkably aligned with those of experts. More: http://knlg.net/1c03M6j

Read the full paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2443114 📂 Finance & Accounting 🏷️ Research

Brief Summary

Crowdfunding in the arts shows crowds often make wise funding choices, challenging traditional expert evaluations.

Key points

  • The Rise of Crowdfunding in the Arts. More money goes to the arts through Kickstarter than the National Endowment of the Arts.
  • Crowd vs. Expert Judgment. Experts and crowds generally agree on art projects, but crowds are more willing to fund.

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