What Ads in ChatGPT Could Mean for the Future of Digital Advertising

ABOUT THE EPISODE With ChatGPT poised to introduce ads, how will conversational AI change the economics of digital advertising? Wharton Professor Stefano Puntoni explores why monetizing AI is unavoidable, where chatbot ads fit in the sales funnel, and the long-term implications for consumers and the industry.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

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