Wharton Professors Eric Bradlow and Peter Fader on "The Data Dilemma"
Episode Description
Heartland Payment Systems, a credit card processor, may have had up to 100 million records exposed to malicious hackers. Payment processors CheckFree and RBS Worldpay, and employment site Monster.com have all reported data breaches in recent months, as have universities and government agencies. Experts at Wharton say that personal data is increasingly a liability for companies, and suggest that part of the solution may be minimizing the customer information these companies keep. đź“‚ Marketing
Brief Summary
The episode discusses using minimal data for effective marketing strategies and the importance of data minimization in business.
Key points
- Data Minimization Insights. Exploring how companies can benefit from minimal data while maintaining accuracy.
