Using Data to Help Convert Red Cross "Disaster Donors"
Episode Description
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Brief Summary
The episode covers how the American Red Cross engages disaster donors through research and innovative strategies.
Key points
- Engaging Disaster Donors. Exploring how to connect with first-time donors after disasters like earthquakes.
- Innovative Research Collaboration. Bringing together diverse researchers to tackle donor engagement challenges for the Red Cross.
- Exciting Developments Ahead. A look at the upcoming symposium where research teams will present their findings.
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Episode highlights
- Engaging Disaster DonorsExploring how to connect with first-time donors after disasters like earthquakes.“How do you engage disaster donors?”0:46Feb 1, 2012
- Innovative Research CollaborationBringing together diverse researchers to tackle donor engagement challenges for the Red Cross.“The beauty of this approach is that it invites a wide array of different kinds of approaches.”2:19Feb 1, 2012
- Exciting Developments AheadA look at the upcoming symposium where research teams will present their findings.“This is the most exciting part of the whole process!”4:29Feb 1, 2012
