The "kiss of death" for a business? Hubris, says former Levi's CEO Chip Bergh
Episode Description
"Hubris is the kiss of death to an organization," says former Levi's CEO Chip Bergh during an interview with Wharton professors Barbara Kahn and Americus Reed, hosts of Marketing Matters on SiriusXM Channel 132.
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Brief Summary
Corporate hubris led to a significant sales decline after losing a major customer.
Key points
- The Danger of Hubris. Success can lead to overconfidence, which ultimately causes decline.
- Staying Ahead in Business. In a competitive landscape, complacency can be fatal.
