The Business of Women’s Sports: WNBA Growth and Brand Power

The WNBA is at the center of a major shift in women’s sports, with stars like Angel Reese calling for players to “get what they’re worth.” But as the league reportedly operates at a $40 million loss, where does that increased value come from—and how sustainable is the business model?

In this discussion, Wharton Vice Dean of AI & Analytics Eric Bradlow examines how WNBA players are building value beyond base salaries through personal branding, sponsorships, and marketing deals. Professor Bradlow also explore how media rights, viewership, and advertising revenue shape the financial future of women's leagues like the WNBA and NWSL.

ABOUT THE PODCAST The Wharton Business Daily podcast features interviews with top business leaders, innovators, and renowned Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School.

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