Small Actions, Big Difference
Episode Description
Corporate social responsibility (CSR) and sustainability need to be strategic in order to benefit firms and society, says C. B. Bhattacharya, author of 'Small Actions, Big Difference.'
Small Actions, Big Difference: https://smallactionsbigdifference.net/ https://twitter.com/CBsuite https://www.facebook.com/CBsmallactionsbigdifference https://www.goodreads.com/book/show/46433107-small-actions-big-difference
University of Pittsburgh Center for Sustainable Business: https://www.sustainablebusiness.pitt.edu/ https://twitter.com/PittCSB https://www.facebook.com/PittCenterforSustainableBusiness http://linkedin.com/company/pittcsb https://www.instagram.com/pittcsb/ 📂 ESG
Brief Summary
CB Bhattacharya discusses integrating sustainability into business strategy and outlines steps for companies to enhance their corporate social responsibility efforts.
Key points
- Small Actions, Big Difference. CB Bhattacharya discusses his journey into corporate social responsibility and its importance.
- Three Steps to Sustainability. Bhattacharya outlines a three-step model for integrating sustainability into corporate strategy.
- The Cost of Inaction. The cost of inaction is higher than the cost of action. It's crucial to act now.
- Mobilizing the Workforce. Mobilizing a significant portion of the workforce can lead to impactful change.
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Episode highlights
- Small Actions, Big DifferenceCB Bhattacharya discusses his journey into corporate social responsibility and its importance.“This is the turning point for my career.”1:57Jan 6, 2020
- Three Steps to SustainabilityBhattacharya outlines a three-step model for integrating sustainability into corporate strategy.“Incubate, launch, and entrench are the three steps of my model.”12:39Jan 6, 2020
- The Cost of InactionThe cost of inaction is higher than the cost of action. It's crucial to act now.“The cost of inaction is higher than the cost of action.”33:30Jan 6, 2020
- Mobilizing the WorkforceMobilizing a significant portion of the workforce can lead to impactful change.“Together we are stronger.”34:22Jan 6, 2020
