Selling a Crazy Idea: How Radically New Products Can Gain Traction
Episode Description
Using the edible insect industry as a case study, new Wharton research finds that radical creativity is most likely to be embraced by consumers when it's parsed in terms that are familiar them. More: http://knlg.net/1R6MPEq 📂 Management;Marketing 🏷️ Research
Brief Summary
Samir Nur Mohammed discusses strategies for marketing edible insects and overcoming negative perceptions of radical creativity.
Key points
- Overcoming Negative Reactions to Creativity. Exploring how radical creativity can be accepted by the public.
- The Edible Insects Industry. A look into how companies promote edible insects despite initial disgust.
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Episode highlights
- Overcoming Negative Reactions to CreativityExploring how radical creativity can be accepted by the public.“How do people gain traction for creative ideas?”0:36Apr 1, 2016
- The Edible Insects IndustryA look into how companies promote edible insects despite initial disgust.“Entrepreneurs are playing a much more active role in shaping reactions.”7:04Apr 1, 2016
Tension
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