Marketing Student Margot Stern Talks Pizza, Gatorade and 'Legit' Brand Messages
Episode Description
Margot Stern is a Wharton MBA student. During a recent class on consumer behavior, she called on the expertise of high school students in and around Philadelphia for their insight about how best to position the national running shoe brand, Saucony. Stern spoke with Knowledge@Wharton High School about her interest in marketing, focus groups and why she is impressed by high school students' authenticity.
Brief Summary
Margo discusses marketing strategies for a running shoe brand targeting high school students, emphasizing authenticity and peer influence.
Key points
- Margo's Insights on Marketing to Teens. Margo shares her experience working with high school students to market running shoes.
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Tension
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